A Smart Marketing Strategy for BakeriesWhy pay for new customers when they can pay to discover you
Looking for effective bakery marketing ideas without the high costs? Too Good To Go offers a unique, Win-Win-Win solution! Connect with thousands of local food lovers ready to discover your bakery simply by selling your delicious end-of-day surplus in 'Surprise Bags' via our popular app with more than 18 million users in the UK.
It's a cost-effective marketing strategy for your bakery that reduces food waste, recovers costs, boosts visibility, and lets new customers try your amazing food at a reduced price.

How You Attract New Customers in 3 steps
Step 1Showcase Your Surplus Bakes Online
Easily list your unsold bakery items in "Surprise Bags" on the Too Good To Go app and write a small description its content.
Step 2Receive Orders from Eager Locals
Nearby users find your bakery on the app and reserve Surprise Bags. They're excited to try your offerings at a great value!
Step 3Welcome & Wow Your New Customers
Customers visit your bakery for pick-up. This is prime time! They experience your shop, see your full displays, and often convert into loyal, full-price customers.


Key Benefits for Your Bakery's Growth & Marketing
Attract New Local Customers & Drive Sales
Boost your visibility online and reach thousands of active local users. Welcome new, paying customers who discover your bakery through surplus bags and often return for full-price purchases.
Enhance Your Brand Image & Reputation
Build customer loyalty and positive buzz by showcasing your commitment to fighting food waste. Effortlessly enhance your reputation as a responsible, sustainable local bakery.
Grow Profitably & Sustainably
Turn surplus inventory into revenue instead of waste. Get new customers at a cost-effective price and support your bottom line with our smart solution.
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Ready to Boost Your Bakery's Reach the Smart Way?
Start turning surplus into new customers and revenue today. Join the Too Good To Go community!
