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A Smart Marketing Strategy for BakeriesWhy pay for new customers when they can pay to discover you

Looking for effective bakery marketing ideas without the high costs? Too Good To Go offers a unique, Win-Win-Win solution! Connect with thousands of local food lovers ready to discover your bakery simply by selling your delicious end-of-day surplus in 'Surprise Bags' via our popular app with more than 18 million users in the UK.

It's a cost-effective marketing strategy for your bakery that reduces food waste, recovers costs, boosts visibility, and lets new customers try your amazing food at a reduced price.

Start Attracting Customers Today

How You Attract New Customers in 3 steps

Step 1Showcase Your Surplus Bakes Online

Easily list your unsold bakery items in "Surprise Bags" on the Too Good To Go app and write a small description its content.

Step 2Receive Orders from Eager Locals

Nearby users find your bakery on the app and reserve Surprise Bags. They're excited to try your offerings at a great value!

Step 3Welcome & Wow Your New Customers

Customers visit your bakery for pick-up. This is prime time! They experience your shop, see your full displays, and often convert into loyal, full-price customers.

List Your First Surprise Bag
A store owner behind the tila bunch of vegetables are sitting on top of each other on a table .

Key Benefits for Your Bakery's Growth & Marketing

Attract New Local Customers & Drive Sales

Boost your visibility online and reach thousands of active local users. Welcome new, paying customers who discover your bakery through surplus bags and often return for full-price purchases.

Enhance Your Brand Image & Reputation

Build customer loyalty and positive buzz by showcasing your commitment to fighting food waste. Effortlessly enhance your reputation as a responsible, sustainable local bakery.

Grow Profitably & Sustainably

Turn surplus inventory into revenue instead of waste. Get new customers at a cost-effective price and support your bottom line with our smart solution.

Join 13,000+ Bakeries Today

Hear from bakeries like yours

Testimonial Dianna co-founder of Black Seed Bagels
Testimonial Alessandro manager of Tre Mari
Testimonial Janna co-founder of Flourist
Testimonial Ross barista at Le Petit Monstre

Ready to Boost Your Bakery's Reach the Smart Way?

Start turning surplus into new customers and revenue today. Join the Too Good To Go community!

Get started now
a green bag that says too good to go on it

FAQSHow to sell surplus food with Too Good To Go

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