[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"sanity-secure:{\n  \"regionTheme\": *[_type == \"theme\" && language == $locale][0] {\n    ...,\n    activeAnnouncement->{...},\n    \"mainNavigation\": \nmainNav->{\n  \"topLevelMenuItems\": navigationMenu.topLevelMenuItems[] {\n    title,\n    \"submenuLists\": submenuLists[] {\n      submenuListTitle,\n      \"submenuListItems\": submenuListItems[] {\n        \n  ...\n,\n        \n_type == 'link.internal' => {\n  ...,\n  newWindow,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n}\n}\n,\n        \n  _type == 'link.ssu' => {\n  ...\n}\n,\n      }\n    },\n    \"additionalInfo\": additionalInfo[] {\n      \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n    }\n  },\n  \"menuActions\": headerActions[] {\n    _type,\n    _key,\n    \"internalLink\": internalLink { \n_type == 'link.internal' => {\n  ...,\n  newWindow,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n}\n}\n },\n    \"externalLink\": externalLink { \n  ...\n },\n    \"ssuLink\": ssuLink { \n  _type == 'link.ssu' => {\n  ...\n}\n },\n    appstoreLink,\n    button,\n  },\n  \"mobileHeaderActionKey\": mobileHeaderActionKey,\n}\n,\n    mainFooter->{\nfootnote,\n'pageLinks': coalesce(pageLinks[] {\n  \n  ...\n,\n  \n_type == 'link.internal' => {\n  ...,\n  newWindow,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n}\n}\n,\n  \n  _type == 'link.ssu' => {\n  ...\n}\n,\n}, []),\n'socialLinks': coalesce(socialLinks[] {\n  \n  _type == 'link.social' => {\n    _type,\n    _key,\n    title,\n    url,\n    icon,\n  }\n,\n}, []),\n'legalLinks': coalesce(legalLinks[] {\n  \n  ...\n,\n  \n_type == 'link.internal' => {\n  ...,\n  newWindow,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n}\n}\n,\n  \n  _type == 'link.ssu' => {\n  ...\n}\n,\n}, []),\n},\n  },\n  \"defaultSeo\": *[_type == \"config.seo\"][0] {\n    \"siteTitle\": siteTitle[_key == $locale][0].value,\n    \"favicon\": favicon.asset,\n    titleSeparator,\n    siteUrl,\n    withSiteTitle,\n    \"metaTitle\": seoSocial.metaTitle[_key == $locale][0].value,\n    \"metaTitleFallback\": seoSocial.metaTitle[_key == \"en-gb\"][0].value,\n    \"metaDescription\": seoSocial.metaDescription[_key == $locale][0].value,\n    \"metaDescriptionFallback\": seoSocial.metaDescription[_key == \"en-gb\"][0].value,\n    \"socialImage\": seoSocial.socialImage.asset,\n  },\n  \"appStores\": *[_type == \"config.appstores\"][0] {\n    \"modalTitleAppStoreDownload\": coalesce(\n      modalTitleAppStoreDownload[_key == $locale][0].value,\n      modalTitleAppStoreDownload[_key == \"en-gb\"][0].value,\n    ),\n    \"appleAppStore\": coalesce(\n      appleAppStore[_key == $locale][0].value,\n      appleAppStore[_key == \"en-gb\"][0].value,\n    ),\n    \"googlePlayStore\": coalesce(\n      googlePlayStore[_key == $locale][0].value,\n      googlePlayStore[_key == \"en-gb\"][0].value,\n    ),\n    \"huaweiAppGallery\": coalesce(\n      huaweiAppGallery[_key == $locale][0].value,\n      huaweiAppGallery[_key == \"en-gb\"][0].value,\n    ),\n    \"appleAppStoreBadge\": coalesce(\n      appleAppStoreBadge[_key == $locale][0].value.asset->url,\n      appleAppStoreBadge[_key == \"en-gb\"][0].value.asset->url,\n    ),\n    \"googlePlayStoreBadge\": coalesce(\n      googlePlayStoreBadge[_key == $locale][0].value.asset->url,\n      googlePlayStoreBadge[_key == \"en-gb\"][0].value.asset->url,\n    ),\n    \"huaweiAppGalleryBadge\": coalesce(\n      huaweiAppGalleryBadge[_key == $locale][0].value.asset->url,\n      huaweiAppGalleryBadge[_key == \"en-gb\"][0].value.asset->url,\n    ),\n  },\n  \"social\": *[_type == \"config.social\"][0] {\n    \"Facebook\": Facebook[_key == $locale][0].value,\n    \"FacebookAPIKey\": FacebookAPIKey[_key == $locale][0].value,\n    \"Instagram\": Instagram[_key == $locale][0].value,\n    \"LinkedIn\": LinkedIn[_key == $locale][0].value,\n    \"Twitter\": Twitter[_key == $locale][0].value,\n    \"YouTube\": YouTube[_key == $locale][0].value,\n    \"TikTok\": TikTok[_key == $locale][0].value,\n  },\n  \"slugs\": {\n    \"blog\": *[_id == $blogSingletonDocId][0].slug.current,\n    \"careers\": *[_id == $careersSingletonDocId][0].slug.current,\n    \"pressReleases\": *[_id == $pressReleaseSingletonDocId][0].slug.current,\n  },\n  \"fallbackImages\": *[_type == \"config.placeholderImages\"][0] {\n    \"press\": defaultImagePress {\n      fit,\n      alt,\n      asset,\n    },\n    \"resource\": defaultImageResources {\n      fit,\n      alt,\n      asset\n    }\n  }\n}:{\"locale\":\"en-us\",\"blogSingletonDocId\":\"singleton-pages-en-us-about-food-waste-blog-home\",\"careersSingletonDocId\":\"singleton-careerPages-en-us-careers-home\",\"pressReleaseSingletonDocId\":\"singleton-pages-en-us-press-home\"}":3,"sanity-secure:{\n    \"page\": *[\n    !(_type in []) && \n    language == $locale && \n    slug.current == $slug && \n    ((!defined($parent) && parentIsNull) || parent->slug.current == $parent) && \n    ((!defined($grandParent) && grandParentIsNull) || parent->parent->slug.current == $grandParent) && \n    ((!defined($greatGrandParent) && greatGrandParentIsNull) || parent->parent->parent->slug.current == $greatGrandParent)\n  ][0] {\n      \n  \n  _id,\n  _type,\n  title,\n  browserLocaleRedirect,\n  parent,\n  language,\n  pageVisibility,\n  seoSocial,\n  analyticsTag,\n  hideHeader,\n  \"_translations\": *[_type == \"translation.metadata\" && references(^._id)].translations[].value->{\n    title,\n    \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n,\n    language\n  }\n,\n  content[] {\n    \n  ...,\n  content[] {\n    \n  ...,\n  _type == \"modularContentBlocks.inner.title\"=>{\ntitle[] {\n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n},\npreTitle[] {\n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n},\ndescription[] {\n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n}\n},_type == \"modularContentBlocks.inner.baseText\"=>{\n  text[] {\n  \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n,\n  tableData {\n      ...,\n      rows[] {\n        ...,\n        cells[] {\n          ...,\n          text[] {\n            \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n          }\n        }\n      }\n    }\n  }\n},_type == \"modularContentBlocks.inner.buttonGroup\"=>{\n  ...,\n  buttons[] {\n    ...,\n    link {\n      \n  ...,\n  linkType == 'internal' => {\n    'internalAnchor': internalAnchor.internal,\n    'reference': internal->{\n      \n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n,\n    }\n  }\n\n    }\n  }\n},_type == \"modularContentBlocks.inner.salesforceForms\"=>{\n  salesforceForm->{\n  ...,\n  fieldsTexts {\n    ...,\n    noteText[] {\n      \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n,\n    },\n  },\n  platformOptions {\n    ...,\n    platformOptionsValidationMessage[] {\n      \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n,\n    },\n  },\n  blockerInputTexts {\n    ...,\n    blockerValidationMessage[] {\n      \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n,\n    },\n  }\n}},_type == \"modularContentBlocks.inner.faq\"=>{\n  \"items\": coalesce(\n    onetime.items[!($locale in coalesce(hiddenInLocales, []))] {\n    _key,\n    analyticsProperty,\n    question,\n    answer[] {\n        \n  ...,\n  content[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  }\n,\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      }\n    },\n    existing->items[!($locale in coalesce(hiddenInLocales, []))] {\n      _key,\n      \n  \"analyticsProperty\": coalesce(\n    analyticsProperty[_key == $locale][0].value,\n    analyticsProperty[_key == \"en-gb\"][0].value,\n  )\n,\n      \n  \"question\": coalesce(\n    question[_key == $locale][0].value,\n    question[_key == \"en-gb\"][0].value,\n  )\n,\n      \n  \"answer\": coalesce(\n    answer[_key == $locale][0].value,\n    answer[_key == \"en-gb\"][0].value,\n  )\n[] {\n        \n  ...,\n  content[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  }\n,\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      }\n    }\n  )\n},_type == \"modularContentBlocks.inner.statistics\"=>{\n   ...,\n   \"button\": coalesce(button[][0] {\n      ...,\n      link {\n        \n  ...,\n  linkType == 'internal' => {\n    'internalAnchor': internalAnchor.internal,\n    'reference': internal->{\n      \n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n,\n    }\n  }\n\n      },\n  }, false),\n   \"items\": coalesce(items[] {\n      _type==\"onetime\" => {\n...,\n},\n      _type==\"existing\"=> @->{\n        icon,\n        \n  \"prefix\": coalesce(\n    prefix[_key == $locale][0].value,\n    prefix[_key == \"en-gb\"][0].value,\n  )\n,\n        \n  \"stat\": coalesce(\n    stat[_key == $locale][0].value,\n    stat[_key == \"en-gb\"][0].value,\n  )\n,\n        \n  \"suffix\": coalesce(\n    suffix[_key == $locale][0].value,\n    suffix[_key == \"en-gb\"][0].value,\n  )\n,\n        \n  \"context\": coalesce(\n    context[_key == $locale][0].value,\n    context[_key == \"en-gb\"][0].value,\n  )\n,\n        \n  \"content\": coalesce(\n    content[_key == $locale][0].value,\n    content[_key == \"en-gb\"][0].value,\n  )\n,\n        \n  \"source\": coalesce(\n    source[_key == $locale][0].value,\n    source[_key == \"en-gb\"][0].value,\n  )\n,\n      }\n    }, [])\n },_type == \"modularContentBlocks.inner.people\"=>{\n    people[]->{\n      ...,\n      \n  \"jobTitle\": coalesce(\n    jobTitle[_key == $locale][0].value,\n    jobTitle[_key == \"en-gb\"][0].value,\n  )\n\n    }\n},_type == \"modularContentBlocks.inner.ticker\"=>{\n  ...,\n  items[] {\n    _type == 'onetime' => {\n      name\n    },\n    _type == 'existing' => @->{\n      name\n    }\n  },\n  logos[]->{\n    ...,\n    \n  \"partnerName\": coalesce(\n    partnerName[_key == $locale][0].value,\n    partnerName[_key == \"en-gb\"][0].value,\n  )\n,\n    \n  \"partnerLogo\": coalesce(\n    partnerLogo[_key == $locale][0].value,\n    partnerLogo[_key == \"en-gb\"][0].value,\n  )\n,\n  }\n},_type == \"modularContentBlocks.inner.callout\"=>{\n   ...,\n   \"content\": coalesce(content[] {\n      ...,\n      title[] {\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      },\n      subtitle[] {\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      },\n   }, false),\n   \"button\": coalesce(button[][0] {\n      ...,\n      link {\n        \n  ...,\n  linkType == 'internal' => {\n    'internalAnchor': internalAnchor.internal,\n    'reference': internal->{\n      \n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n,\n    }\n  }\n\n      },\n  }, false),\n },_type == \"modularContentBlocks.inner.forms\"=>{\n  ...,\n  form->{\n    \n  ...,\n  notifications[] {\n    _type,\n    _key,\n  },\n  fields[] {\n    ...,\n    richValidationMessage[] {\n      \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n    },\n    noteText[] {\n      \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n    }\n  },\n  confirmation {\n    \n  \"confirmationType\": coalesce(confirmationType, type),\n  contentRedirectUrl,\n  contentMessage[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  },\n  contentBlocks[] {\n    \n  ...,\n  _type == \"modularContentBlocks.inner.buttonGroup\" => {\n    \n  ...,\n  buttons[] {\n    ...,\n    link {\n      \n  ...,\n  linkType == 'internal' => {\n    'internalAnchor': internalAnchor.internal,\n    'reference': internal->{\n      \n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n,\n    }\n  }\n\n    }\n  }\n\n  },\n  _type == \"modularContentBlocks.inner.people\" => {\n    \n    people[]->{\n      ...,\n      \n  \"jobTitle\": coalesce(\n    jobTitle[_key == $locale][0].value,\n    jobTitle[_key == \"en-gb\"][0].value,\n  )\n\n    }\n\n  },\n  _type == \"modularContentBlocks.inner.title\" => {\n    \n  ...,\n  title[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  }\n\n  },\n  _type == \"modularContentBlocks.inner.baseText\" => {\n    \n  text[] {\n  \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n,\n  tableData {\n      ...,\n      rows[] {\n        ...,\n        cells[] {\n          ...,\n          text[] {\n            \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n          }\n        }\n      }\n    }\n  }\n\n  },\n  _type == \"modularContentBlocks.inner.faq\" => {\n    \n  \"items\": coalesce(\n    onetime.items[!($locale in coalesce(hiddenInLocales, []))] {\n    _key,\n    analyticsProperty,\n    question,\n    answer[] {\n        \n  ...,\n  content[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  }\n,\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      }\n    },\n    existing->items[!($locale in coalesce(hiddenInLocales, []))] {\n      _key,\n      \n  \"analyticsProperty\": coalesce(\n    analyticsProperty[_key == $locale][0].value,\n    analyticsProperty[_key == \"en-gb\"][0].value,\n  )\n,\n      \n  \"question\": coalesce(\n    question[_key == $locale][0].value,\n    question[_key == \"en-gb\"][0].value,\n  )\n,\n      \n  \"answer\": coalesce(\n    answer[_key == $locale][0].value,\n    answer[_key == \"en-gb\"][0].value,\n  )\n[] {\n        \n  ...,\n  content[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  }\n,\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      }\n    }\n  )\n\n  },\n  _type == \"modularContentBlocks.inner.statistics\" => {\n    \n   ...,\n   \"button\": coalesce(button[][0] {\n      ...,\n      link {\n        \n  ...,\n  linkType == 'internal' => {\n    'internalAnchor': internalAnchor.internal,\n    'reference': internal->{\n      \n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n,\n    }\n  }\n\n      },\n  }, false),\n   \"items\": coalesce(items[] {\n      _type==\"onetime\" => {\n...,\n},\n      _type==\"existing\"=> @->{\n        icon,\n        \n  \"prefix\": coalesce(\n    prefix[_key == $locale][0].value,\n    prefix[_key == \"en-gb\"][0].value,\n  )\n,\n        \n  \"stat\": coalesce(\n    stat[_key == $locale][0].value,\n    stat[_key == \"en-gb\"][0].value,\n  )\n,\n        \n  \"suffix\": coalesce(\n    suffix[_key == $locale][0].value,\n    suffix[_key == \"en-gb\"][0].value,\n  )\n,\n        \n  \"context\": coalesce(\n    context[_key == $locale][0].value,\n    context[_key == \"en-gb\"][0].value,\n  )\n,\n        \n  \"content\": coalesce(\n    content[_key == $locale][0].value,\n    content[_key == \"en-gb\"][0].value,\n  )\n,\n        \n  \"source\": coalesce(\n    source[_key == $locale][0].value,\n    source[_key == \"en-gb\"][0].value,\n  )\n,\n      }\n    }, [])\n \n  },\n  _type == \"modularContentBlocks.inner.callout\" => {\n    \n   ...,\n   \"content\": coalesce(content[] {\n      ...,\n      title[] {\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      },\n      subtitle[] {\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      },\n   }, false),\n   \"button\": coalesce(button[][0] {\n      ...,\n      link {\n        \n  ...,\n  linkType == 'internal' => {\n    'internalAnchor': internalAnchor.internal,\n    'reference': internal->{\n      \n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n,\n    }\n  }\n\n      },\n  }, false),\n \n  },\n  _type == \"modularContentBlocks.inner.ticker\" => {\n    \n  ...,\n  items[] {\n    _type == 'onetime' => {\n      name\n    },\n    _type == 'existing' => @->{\n      name\n    }\n  },\n  logos[]->{\n    ...,\n    \n  \"partnerName\": coalesce(\n    partnerName[_key == $locale][0].value,\n    partnerName[_key == \"en-gb\"][0].value,\n  )\n,\n    \n  \"partnerLogo\": coalesce(\n    partnerLogo[_key == $locale][0].value,\n    partnerLogo[_key == \"en-gb\"][0].value,\n  )\n,\n  }\n\n  },\n  _type == \"modularContentBlocks.inner.video\" => {\n    \n  },\n  _type == \"modularContentBlocks.inner.profilePicture\" => {\n    ...,\n    \"person\": person->\n  },\n  _type == \"modularContentBlocks.inner.partnerLogo\" => {\n    ...,\n    partnerLogo->{\n      ...,\n      \n  \"partnerName\": coalesce(\n    partnerName[_key == $locale][0].value,\n    partnerName[_key == \"en-gb\"][0].value,\n  )\n,\n      \n  \"partnerLogo\": coalesce(\n    partnerLogo[_key == $locale][0].value,\n    partnerLogo[_key == \"en-gb\"][0].value,\n  )\n,\n    }\n  },\n  _type == \"modularContentBlocks.inner.listing\" => {\n    \n  },\n  _type == \"modularContentBlocks.inner.tiles\" => {\n    \n...,\ntiles[] {\n  ...,\n  content[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  },\n  link {\n    ...,\n    link {\n      \n  ...,\n  linkType == 'internal' => {\n    'internalAnchor': internalAnchor.internal,\n    'reference': internal->{\n      \n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n,\n    }\n  }\n\n    },\n  },\n  \u002F\u002F Make sure that links are not included if containsLink is false\n  containsLink == false => {\n    \"link\": null,\n  }\n}\n\n  },\n  _type == \"modularContentBlocks.inner.nudge\" => {\n    \n  },\n  _type == \"modularContentBlocks.inner.solutionTiles\" => {\n    \n...,\ntiles[] {\n  ...,\n  link {\n    ...,\n    link->{\n      \n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n\n    },\n  },\n}\n\n  },\n  _type == \"modularContentBlocks.inner.campaignCounter\" => {\n    \n  },\n  _type == \"modularContentBlocks.outer.privacyControls\" => {\n    \n  ...,\n  description[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  }\n\n  },\n  _type == \"modularContentBlocks.inner.forms\" => {\n    \n  ...,\n  form->{\n    _id,\n    title,\n    submitButtonText,\n    fields[] {\n      ...,\n      richValidationMessage[] {\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      },\n      noteText[] {\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      }\n    },\n    confirmation {\n      \n  \"confirmationType\": coalesce(confirmationType, type),\n  contentRedirectUrl,\n  contentMessage[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  }\n\n    }\n  }\n\n  },\n  _type == \"modularContentBlocks.inner.salesforceForms\" => {\n    \n  ...,\n  salesforceForm->{\n    _id,\n    title,\n    formUrl,\n    formOid,\n    productInterest,\n    submitButtonText,\n    fieldsTexts {\n      ...,\n      noteText[] {\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      }\n    },\n    platformOptions {\n      ...,\n      platformOptionsValidationMessage[] {\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      }\n    },\n    blockerInputTexts {\n      ...,\n      blockerValidationMessage[] {\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      }\n    }\n  }\n\n  }\n\n  }\n\n  }\n\n  },\n},_type == \"modularContentBlocks.inner.profilePicture\"=>{\nperson->\n},_type == \"modularContentBlocks.inner.tiles\"=>{\n...,\ntiles[] {\n  ...,\n  content[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  },\n  link {\n    ...,\n    link {\n      \n  ...,\n  linkType == 'internal' => {\n    'internalAnchor': internalAnchor.internal,\n    'reference': internal->{\n      \n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n,\n    }\n  }\n\n    },\n  },\n  \u002F\u002F Make sure that links are not included if containsLink is false\n  containsLink == false => {\n    \"link\": null,\n  }\n}\n},_type == \"modularContentBlocks.inner.solutionTiles\"=>{\n...,\ntiles[] {\n  ...,\n  link {\n    ...,\n    link->{\n      \n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n\n    },\n  },\n}\n}\n\n  },\n  _type == \"modularContentBlocks.outer.carouselSection\"=>{ \n  ...,\n  preCarouselContent[] {\n    ...,\n    person->,\n    partnerLogo->{\n      ...,\n      \n  \"partnerName\": coalesce(\n    partnerName[_key == $locale][0].value,\n    partnerName[_key == \"en-gb\"][0].value,\n  )\n,\n      \n  \"partnerLogo\": coalesce(\n    partnerLogo[_key == $locale][0].value,\n    partnerLogo[_key == \"en-gb\"][0].value,\n  )\n,\n    },\n },\n slides[] {\n  ...,\n  content[] {\n    ...,\n    person->,\n    partnerLogo->{\n      ...,\n      \n  \"partnerName\": coalesce(\n    partnerName[_key == $locale][0].value,\n    partnerName[_key == \"en-gb\"][0].value,\n  )\n,\n      \n  \"partnerLogo\": coalesce(\n    partnerLogo[_key == $locale][0].value,\n    partnerLogo[_key == \"en-gb\"][0].value,\n  )\n,\n    },\n  }\n }\n },_type == \"modularContentBlocks.outer.tickerSection\"=>{ \n  ...,\n  items[] {\n    _type == 'onetime' => {\n      name\n    },\n    _type == 'existing' => @->{\n      name\n    }\n  },\n  logos[]->{\n      ...,\n      \n  \"partnerName\": coalesce(\n    partnerName[_key == $locale][0].value,\n    partnerName[_key == \"en-gb\"][0].value,\n  )\n,\n      \n  \"partnerLogo\": coalesce(\n    partnerLogo[_key == $locale][0].value,\n    partnerLogo[_key == \"en-gb\"][0].value,\n  )\n,\n  }\n },_type == \"modularContentBlocks.outer.stepsSection\"=>{ \n  ...,\n  slides[] {\n    ...,\n    content[] {\n      ...,\n      _type == \"modularContentBlocks.inner.buttonGroup\" => {\n        buttons[] {\n          ...,\n          link {\n            ...,\n            \n  ...,\n  linkType == 'internal' => {\n    'internalAnchor': internalAnchor.internal,\n    'reference': internal->{\n      \n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n,\n    }\n  }\n\n          },\n        },\n      },\n    },\n  },\n  buttons[] {\n    ...,\n    link {\n      ...,\n      \n  ...,\n  linkType == 'internal' => {\n    'internalAnchor': internalAnchor.internal,\n    'reference': internal->{\n      \n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n,\n    }\n  }\n\n      }\n    }\n },_type == \"modularContentBlocks.outer.cta\"=>{ \n  ...,\n  buttons[] {\n    ...,\n    link {\n      \n  ...,\n  linkType == 'internal' => {\n    'internalAnchor': internalAnchor.internal,\n    'reference': internal->{\n      \n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n,\n    }\n  }\n\n    }\n  }\n },_type == \"modularContentBlocks.outer.careers\"=>{ \n  ...,\n  \"defaultResultsLabels\": *[_id == \"singleton-careerPages-en-gb-careers-home\" && language == \"en-gb\"]{\n  content[][_type == \"modularContentBlocks.outer.careers\"] {resultsLabels}\n  }\n },_type == \"modularContentBlocks.outer.solutionFinder\"=>{ \n  vendorTypes[]->{\n    _id,\n    _type,\n    title,\n    icon,\n  }\n },_type == \"modularContentBlocks.outer.supportSection\"=>{ \n  supportPath->{\n    ...,\n    \n    itemChoices[] {\n      ...,\n      faqsToDisplay[]->{\n        items[!($locale in coalesce(hiddenInLocales, []))] {\n          _key,\n          analyticsProperty,\n          \n  \"question\": coalesce(\n    question[_key == $locale][0].value,\n    question[_key == \"en-gb\"][0].value,\n  )\n,\n          \n  \"answer\": coalesce(\n    answer[_key == $locale][0].value,\n    answer[_key == \"en-gb\"][0].value,\n  )\n[] {\n            \n  ...,\n  content[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  }\n,\n            \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n          }\n        }\n      },\n      formToDisplay->{\n        \n  ...,\n  notifications[] {\n    _type,\n    _key,\n  },\n  fields[] {\n    ...,\n    richValidationMessage[] {\n      \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n    },\n    noteText[] {\n      \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n    }\n  },\n  confirmation {\n    \n  \"confirmationType\": coalesce(confirmationType, type),\n  contentRedirectUrl,\n  contentMessage[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  },\n  contentBlocks[] {\n    \n  ...,\n  _type == \"modularContentBlocks.inner.buttonGroup\" => {\n    \n  ...,\n  buttons[] {\n    ...,\n    link {\n      \n  ...,\n  linkType == 'internal' => {\n    'internalAnchor': internalAnchor.internal,\n    'reference': internal->{\n      \n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n,\n    }\n  }\n\n    }\n  }\n\n  },\n  _type == \"modularContentBlocks.inner.people\" => {\n    \n    people[]->{\n      ...,\n      \n  \"jobTitle\": coalesce(\n    jobTitle[_key == $locale][0].value,\n    jobTitle[_key == \"en-gb\"][0].value,\n  )\n\n    }\n\n  },\n  _type == \"modularContentBlocks.inner.title\" => {\n    \n  ...,\n  title[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  }\n\n  },\n  _type == \"modularContentBlocks.inner.baseText\" => {\n    \n  text[] {\n  \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n,\n  tableData {\n      ...,\n      rows[] {\n        ...,\n        cells[] {\n          ...,\n          text[] {\n            \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n          }\n        }\n      }\n    }\n  }\n\n  },\n  _type == \"modularContentBlocks.inner.faq\" => {\n    \n  \"items\": coalesce(\n    onetime.items[!($locale in coalesce(hiddenInLocales, []))] {\n    _key,\n    analyticsProperty,\n    question,\n    answer[] {\n        \n  ...,\n  content[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  }\n,\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      }\n    },\n    existing->items[!($locale in coalesce(hiddenInLocales, []))] {\n      _key,\n      \n  \"analyticsProperty\": coalesce(\n    analyticsProperty[_key == $locale][0].value,\n    analyticsProperty[_key == \"en-gb\"][0].value,\n  )\n,\n      \n  \"question\": coalesce(\n    question[_key == $locale][0].value,\n    question[_key == \"en-gb\"][0].value,\n  )\n,\n      \n  \"answer\": coalesce(\n    answer[_key == $locale][0].value,\n    answer[_key == \"en-gb\"][0].value,\n  )\n[] {\n        \n  ...,\n  content[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  }\n,\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      }\n    }\n  )\n\n  },\n  _type == \"modularContentBlocks.inner.statistics\" => {\n    \n   ...,\n   \"button\": coalesce(button[][0] {\n      ...,\n      link {\n        \n  ...,\n  linkType == 'internal' => {\n    'internalAnchor': internalAnchor.internal,\n    'reference': internal->{\n      \n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n,\n    }\n  }\n\n      },\n  }, false),\n   \"items\": coalesce(items[] {\n      _type==\"onetime\" => {\n...,\n},\n      _type==\"existing\"=> @->{\n        icon,\n        \n  \"prefix\": coalesce(\n    prefix[_key == $locale][0].value,\n    prefix[_key == \"en-gb\"][0].value,\n  )\n,\n        \n  \"stat\": coalesce(\n    stat[_key == $locale][0].value,\n    stat[_key == \"en-gb\"][0].value,\n  )\n,\n        \n  \"suffix\": coalesce(\n    suffix[_key == $locale][0].value,\n    suffix[_key == \"en-gb\"][0].value,\n  )\n,\n        \n  \"context\": coalesce(\n    context[_key == $locale][0].value,\n    context[_key == \"en-gb\"][0].value,\n  )\n,\n        \n  \"content\": coalesce(\n    content[_key == $locale][0].value,\n    content[_key == \"en-gb\"][0].value,\n  )\n,\n        \n  \"source\": coalesce(\n    source[_key == $locale][0].value,\n    source[_key == \"en-gb\"][0].value,\n  )\n,\n      }\n    }, [])\n \n  },\n  _type == \"modularContentBlocks.inner.callout\" => {\n    \n   ...,\n   \"content\": coalesce(content[] {\n      ...,\n      title[] {\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      },\n      subtitle[] {\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      },\n   }, false),\n   \"button\": coalesce(button[][0] {\n      ...,\n      link {\n        \n  ...,\n  linkType == 'internal' => {\n    'internalAnchor': internalAnchor.internal,\n    'reference': internal->{\n      \n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n,\n    }\n  }\n\n      },\n  }, false),\n \n  },\n  _type == \"modularContentBlocks.inner.ticker\" => {\n    \n  ...,\n  items[] {\n    _type == 'onetime' => {\n      name\n    },\n    _type == 'existing' => @->{\n      name\n    }\n  },\n  logos[]->{\n    ...,\n    \n  \"partnerName\": coalesce(\n    partnerName[_key == $locale][0].value,\n    partnerName[_key == \"en-gb\"][0].value,\n  )\n,\n    \n  \"partnerLogo\": coalesce(\n    partnerLogo[_key == $locale][0].value,\n    partnerLogo[_key == \"en-gb\"][0].value,\n  )\n,\n  }\n\n  },\n  _type == \"modularContentBlocks.inner.video\" => {\n    \n  },\n  _type == \"modularContentBlocks.inner.profilePicture\" => {\n    ...,\n    \"person\": person->\n  },\n  _type == \"modularContentBlocks.inner.partnerLogo\" => {\n    ...,\n    partnerLogo->{\n      ...,\n      \n  \"partnerName\": coalesce(\n    partnerName[_key == $locale][0].value,\n    partnerName[_key == \"en-gb\"][0].value,\n  )\n,\n      \n  \"partnerLogo\": coalesce(\n    partnerLogo[_key == $locale][0].value,\n    partnerLogo[_key == \"en-gb\"][0].value,\n  )\n,\n    }\n  },\n  _type == \"modularContentBlocks.inner.listing\" => {\n    \n  },\n  _type == \"modularContentBlocks.inner.tiles\" => {\n    \n...,\ntiles[] {\n  ...,\n  content[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  },\n  link {\n    ...,\n    link {\n      \n  ...,\n  linkType == 'internal' => {\n    'internalAnchor': internalAnchor.internal,\n    'reference': internal->{\n      \n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n,\n    }\n  }\n\n    },\n  },\n  \u002F\u002F Make sure that links are not included if containsLink is false\n  containsLink == false => {\n    \"link\": null,\n  }\n}\n\n  },\n  _type == \"modularContentBlocks.inner.nudge\" => {\n    \n  },\n  _type == \"modularContentBlocks.inner.solutionTiles\" => {\n    \n...,\ntiles[] {\n  ...,\n  link {\n    ...,\n    link->{\n      \n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n\n    },\n  },\n}\n\n  },\n  _type == \"modularContentBlocks.inner.campaignCounter\" => {\n    \n  },\n  _type == \"modularContentBlocks.outer.privacyControls\" => {\n    \n  ...,\n  description[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  }\n\n  },\n  _type == \"modularContentBlocks.inner.forms\" => {\n    \n  ...,\n  form->{\n    _id,\n    title,\n    submitButtonText,\n    fields[] {\n      ...,\n      richValidationMessage[] {\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      },\n      noteText[] {\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      }\n    },\n    confirmation {\n      \n  \"confirmationType\": coalesce(confirmationType, type),\n  contentRedirectUrl,\n  contentMessage[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  }\n\n    }\n  }\n\n  },\n  _type == \"modularContentBlocks.inner.salesforceForms\" => {\n    \n  ...,\n  salesforceForm->{\n    _id,\n    title,\n    formUrl,\n    formOid,\n    productInterest,\n    submitButtonText,\n    fieldsTexts {\n      ...,\n      noteText[] {\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      }\n    },\n    platformOptions {\n      ...,\n      platformOptionsValidationMessage[] {\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      }\n    },\n    blockerInputTexts {\n      ...,\n      blockerValidationMessage[] {\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      }\n    }\n  }\n\n  }\n\n  }\n\n  }\n\n      },\n      \n    itemChoices[] {\n      ...,\n      faqsToDisplay[]->{\n        items[!($locale in coalesce(hiddenInLocales, []))] {\n          _key,\n          analyticsProperty,\n          \n  \"question\": coalesce(\n    question[_key == $locale][0].value,\n    question[_key == \"en-gb\"][0].value,\n  )\n,\n          \n  \"answer\": coalesce(\n    answer[_key == $locale][0].value,\n    answer[_key == \"en-gb\"][0].value,\n  )\n[] {\n            \n  ...,\n  content[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  }\n,\n            \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n          }\n        }\n      },\n      formToDisplay->{\n        \n  ...,\n  notifications[] {\n    _type,\n    _key,\n  },\n  fields[] {\n    ...,\n    richValidationMessage[] {\n      \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n    },\n    noteText[] {\n      \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n    }\n  },\n  confirmation {\n    \n  \"confirmationType\": coalesce(confirmationType, type),\n  contentRedirectUrl,\n  contentMessage[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  },\n  contentBlocks[] {\n    \n  ...,\n  _type == \"modularContentBlocks.inner.buttonGroup\" => {\n    \n  ...,\n  buttons[] {\n    ...,\n    link {\n      \n  ...,\n  linkType == 'internal' => {\n    'internalAnchor': internalAnchor.internal,\n    'reference': internal->{\n      \n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n,\n    }\n  }\n\n    }\n  }\n\n  },\n  _type == \"modularContentBlocks.inner.people\" => {\n    \n    people[]->{\n      ...,\n      \n  \"jobTitle\": coalesce(\n    jobTitle[_key == $locale][0].value,\n    jobTitle[_key == \"en-gb\"][0].value,\n  )\n\n    }\n\n  },\n  _type == \"modularContentBlocks.inner.title\" => {\n    \n  ...,\n  title[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  }\n\n  },\n  _type == \"modularContentBlocks.inner.baseText\" => {\n    \n  text[] {\n  \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n,\n  tableData {\n      ...,\n      rows[] {\n        ...,\n        cells[] {\n          ...,\n          text[] {\n            \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n          }\n        }\n      }\n    }\n  }\n\n  },\n  _type == \"modularContentBlocks.inner.faq\" => {\n    \n  \"items\": coalesce(\n    onetime.items[!($locale in coalesce(hiddenInLocales, []))] {\n    _key,\n    analyticsProperty,\n    question,\n    answer[] {\n        \n  ...,\n  content[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  }\n,\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      }\n    },\n    existing->items[!($locale in coalesce(hiddenInLocales, []))] {\n      _key,\n      \n  \"analyticsProperty\": coalesce(\n    analyticsProperty[_key == $locale][0].value,\n    analyticsProperty[_key == \"en-gb\"][0].value,\n  )\n,\n      \n  \"question\": coalesce(\n    question[_key == $locale][0].value,\n    question[_key == \"en-gb\"][0].value,\n  )\n,\n      \n  \"answer\": coalesce(\n    answer[_key == $locale][0].value,\n    answer[_key == \"en-gb\"][0].value,\n  )\n[] {\n        \n  ...,\n  content[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  }\n,\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      }\n    }\n  )\n\n  },\n  _type == \"modularContentBlocks.inner.statistics\" => {\n    \n   ...,\n   \"button\": coalesce(button[][0] {\n      ...,\n      link {\n        \n  ...,\n  linkType == 'internal' => {\n    'internalAnchor': internalAnchor.internal,\n    'reference': internal->{\n      \n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n,\n    }\n  }\n\n      },\n  }, false),\n   \"items\": coalesce(items[] {\n      _type==\"onetime\" => {\n...,\n},\n      _type==\"existing\"=> @->{\n        icon,\n        \n  \"prefix\": coalesce(\n    prefix[_key == $locale][0].value,\n    prefix[_key == \"en-gb\"][0].value,\n  )\n,\n        \n  \"stat\": coalesce(\n    stat[_key == $locale][0].value,\n    stat[_key == \"en-gb\"][0].value,\n  )\n,\n        \n  \"suffix\": coalesce(\n    suffix[_key == $locale][0].value,\n    suffix[_key == \"en-gb\"][0].value,\n  )\n,\n        \n  \"context\": coalesce(\n    context[_key == $locale][0].value,\n    context[_key == \"en-gb\"][0].value,\n  )\n,\n        \n  \"content\": coalesce(\n    content[_key == $locale][0].value,\n    content[_key == \"en-gb\"][0].value,\n  )\n,\n        \n  \"source\": coalesce(\n    source[_key == $locale][0].value,\n    source[_key == \"en-gb\"][0].value,\n  )\n,\n      }\n    }, [])\n \n  },\n  _type == \"modularContentBlocks.inner.callout\" => {\n    \n   ...,\n   \"content\": coalesce(content[] {\n      ...,\n      title[] {\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      },\n      subtitle[] {\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      },\n   }, false),\n   \"button\": coalesce(button[][0] {\n      ...,\n      link {\n        \n  ...,\n  linkType == 'internal' => {\n    'internalAnchor': internalAnchor.internal,\n    'reference': internal->{\n      \n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n,\n    }\n  }\n\n      },\n  }, false),\n \n  },\n  _type == \"modularContentBlocks.inner.ticker\" => {\n    \n  ...,\n  items[] {\n    _type == 'onetime' => {\n      name\n    },\n    _type == 'existing' => @->{\n      name\n    }\n  },\n  logos[]->{\n    ...,\n    \n  \"partnerName\": coalesce(\n    partnerName[_key == $locale][0].value,\n    partnerName[_key == \"en-gb\"][0].value,\n  )\n,\n    \n  \"partnerLogo\": coalesce(\n    partnerLogo[_key == $locale][0].value,\n    partnerLogo[_key == \"en-gb\"][0].value,\n  )\n,\n  }\n\n  },\n  _type == \"modularContentBlocks.inner.video\" => {\n    \n  },\n  _type == \"modularContentBlocks.inner.profilePicture\" => {\n    ...,\n    \"person\": person->\n  },\n  _type == \"modularContentBlocks.inner.partnerLogo\" => {\n    ...,\n    partnerLogo->{\n      ...,\n      \n  \"partnerName\": coalesce(\n    partnerName[_key == $locale][0].value,\n    partnerName[_key == \"en-gb\"][0].value,\n  )\n,\n      \n  \"partnerLogo\": coalesce(\n    partnerLogo[_key == $locale][0].value,\n    partnerLogo[_key == \"en-gb\"][0].value,\n  )\n,\n    }\n  },\n  _type == \"modularContentBlocks.inner.listing\" => {\n    \n  },\n  _type == \"modularContentBlocks.inner.tiles\" => {\n    \n...,\ntiles[] {\n  ...,\n  content[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  },\n  link {\n    ...,\n    link {\n      \n  ...,\n  linkType == 'internal' => {\n    'internalAnchor': internalAnchor.internal,\n    'reference': internal->{\n      \n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n,\n    }\n  }\n\n    },\n  },\n  \u002F\u002F Make sure that links are not included if containsLink is false\n  containsLink == false => {\n    \"link\": null,\n  }\n}\n\n  },\n  _type == \"modularContentBlocks.inner.nudge\" => {\n    \n  },\n  _type == \"modularContentBlocks.inner.solutionTiles\" => {\n    \n...,\ntiles[] {\n  ...,\n  link {\n    ...,\n    link->{\n      \n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n\n    },\n  },\n}\n\n  },\n  _type == \"modularContentBlocks.inner.campaignCounter\" => {\n    \n  },\n  _type == \"modularContentBlocks.outer.privacyControls\" => {\n    \n  ...,\n  description[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  }\n\n  },\n  _type == \"modularContentBlocks.inner.forms\" => {\n    \n  ...,\n  form->{\n    _id,\n    title,\n    submitButtonText,\n    fields[] {\n      ...,\n      richValidationMessage[] {\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      },\n      noteText[] {\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      }\n    },\n    confirmation {\n      \n  \"confirmationType\": coalesce(confirmationType, type),\n  contentRedirectUrl,\n  contentMessage[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  }\n\n    }\n  }\n\n  },\n  _type == \"modularContentBlocks.inner.salesforceForms\" => {\n    \n  ...,\n  salesforceForm->{\n    _id,\n    title,\n    formUrl,\n    formOid,\n    productInterest,\n    submitButtonText,\n    fieldsTexts {\n      ...,\n      noteText[] {\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      }\n    },\n    platformOptions {\n      ...,\n      platformOptionsValidationMessage[] {\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      }\n    },\n    blockerInputTexts {\n      ...,\n      blockerValidationMessage[] {\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      }\n    }\n  }\n\n  }\n\n  }\n\n  }\n\n      },\n      \n    itemChoices[] {\n      ...,\n      faqsToDisplay[]->{\n        items[!($locale in coalesce(hiddenInLocales, []))] {\n          _key,\n          analyticsProperty,\n          \n  \"question\": coalesce(\n    question[_key == $locale][0].value,\n    question[_key == \"en-gb\"][0].value,\n  )\n,\n          \n  \"answer\": coalesce(\n    answer[_key == $locale][0].value,\n    answer[_key == \"en-gb\"][0].value,\n  )\n[] {\n            \n  ...,\n  content[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  }\n,\n            \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n          }\n        }\n      },\n      formToDisplay->{\n        \n  ...,\n  notifications[] {\n    _type,\n    _key,\n  },\n  fields[] {\n    ...,\n    richValidationMessage[] {\n      \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n    },\n    noteText[] {\n      \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n    }\n  },\n  confirmation {\n    \n  \"confirmationType\": coalesce(confirmationType, type),\n  contentRedirectUrl,\n  contentMessage[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  },\n  contentBlocks[] {\n    \n  ...,\n  _type == \"modularContentBlocks.inner.buttonGroup\" => {\n    \n  ...,\n  buttons[] {\n    ...,\n    link {\n      \n  ...,\n  linkType == 'internal' => {\n    'internalAnchor': internalAnchor.internal,\n    'reference': internal->{\n      \n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n,\n    }\n  }\n\n    }\n  }\n\n  },\n  _type == \"modularContentBlocks.inner.people\" => {\n    \n    people[]->{\n      ...,\n      \n  \"jobTitle\": coalesce(\n    jobTitle[_key == $locale][0].value,\n    jobTitle[_key == \"en-gb\"][0].value,\n  )\n\n    }\n\n  },\n  _type == \"modularContentBlocks.inner.title\" => {\n    \n  ...,\n  title[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  }\n\n  },\n  _type == \"modularContentBlocks.inner.baseText\" => {\n    \n  text[] {\n  \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n,\n  tableData {\n      ...,\n      rows[] {\n        ...,\n        cells[] {\n          ...,\n          text[] {\n            \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n          }\n        }\n      }\n    }\n  }\n\n  },\n  _type == \"modularContentBlocks.inner.faq\" => {\n    \n  \"items\": coalesce(\n    onetime.items[!($locale in coalesce(hiddenInLocales, []))] {\n    _key,\n    analyticsProperty,\n    question,\n    answer[] {\n        \n  ...,\n  content[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  }\n,\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      }\n    },\n    existing->items[!($locale in coalesce(hiddenInLocales, []))] {\n      _key,\n      \n  \"analyticsProperty\": coalesce(\n    analyticsProperty[_key == $locale][0].value,\n    analyticsProperty[_key == \"en-gb\"][0].value,\n  )\n,\n      \n  \"question\": coalesce(\n    question[_key == $locale][0].value,\n    question[_key == \"en-gb\"][0].value,\n  )\n,\n      \n  \"answer\": coalesce(\n    answer[_key == $locale][0].value,\n    answer[_key == \"en-gb\"][0].value,\n  )\n[] {\n        \n  ...,\n  content[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  }\n,\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      }\n    }\n  )\n\n  },\n  _type == \"modularContentBlocks.inner.statistics\" => {\n    \n   ...,\n   \"button\": coalesce(button[][0] {\n      ...,\n      link {\n        \n  ...,\n  linkType == 'internal' => {\n    'internalAnchor': internalAnchor.internal,\n    'reference': internal->{\n      \n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n,\n    }\n  }\n\n      },\n  }, false),\n   \"items\": coalesce(items[] {\n      _type==\"onetime\" => {\n...,\n},\n      _type==\"existing\"=> @->{\n        icon,\n        \n  \"prefix\": coalesce(\n    prefix[_key == $locale][0].value,\n    prefix[_key == \"en-gb\"][0].value,\n  )\n,\n        \n  \"stat\": coalesce(\n    stat[_key == $locale][0].value,\n    stat[_key == \"en-gb\"][0].value,\n  )\n,\n        \n  \"suffix\": coalesce(\n    suffix[_key == $locale][0].value,\n    suffix[_key == \"en-gb\"][0].value,\n  )\n,\n        \n  \"context\": coalesce(\n    context[_key == $locale][0].value,\n    context[_key == \"en-gb\"][0].value,\n  )\n,\n        \n  \"content\": coalesce(\n    content[_key == $locale][0].value,\n    content[_key == \"en-gb\"][0].value,\n  )\n,\n        \n  \"source\": coalesce(\n    source[_key == $locale][0].value,\n    source[_key == \"en-gb\"][0].value,\n  )\n,\n      }\n    }, [])\n \n  },\n  _type == \"modularContentBlocks.inner.callout\" => {\n    \n   ...,\n   \"content\": coalesce(content[] {\n      ...,\n      title[] {\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      },\n      subtitle[] {\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      },\n   }, false),\n   \"button\": coalesce(button[][0] {\n      ...,\n      link {\n        \n  ...,\n  linkType == 'internal' => {\n    'internalAnchor': internalAnchor.internal,\n    'reference': internal->{\n      \n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n,\n    }\n  }\n\n      },\n  }, false),\n \n  },\n  _type == \"modularContentBlocks.inner.ticker\" => {\n    \n  ...,\n  items[] {\n    _type == 'onetime' => {\n      name\n    },\n    _type == 'existing' => @->{\n      name\n    }\n  },\n  logos[]->{\n    ...,\n    \n  \"partnerName\": coalesce(\n    partnerName[_key == $locale][0].value,\n    partnerName[_key == \"en-gb\"][0].value,\n  )\n,\n    \n  \"partnerLogo\": coalesce(\n    partnerLogo[_key == $locale][0].value,\n    partnerLogo[_key == \"en-gb\"][0].value,\n  )\n,\n  }\n\n  },\n  _type == \"modularContentBlocks.inner.video\" => {\n    \n  },\n  _type == \"modularContentBlocks.inner.profilePicture\" => {\n    ...,\n    \"person\": person->\n  },\n  _type == \"modularContentBlocks.inner.partnerLogo\" => {\n    ...,\n    partnerLogo->{\n      ...,\n      \n  \"partnerName\": coalesce(\n    partnerName[_key == $locale][0].value,\n    partnerName[_key == \"en-gb\"][0].value,\n  )\n,\n      \n  \"partnerLogo\": coalesce(\n    partnerLogo[_key == $locale][0].value,\n    partnerLogo[_key == \"en-gb\"][0].value,\n  )\n,\n    }\n  },\n  _type == \"modularContentBlocks.inner.listing\" => {\n    \n  },\n  _type == \"modularContentBlocks.inner.tiles\" => {\n    \n...,\ntiles[] {\n  ...,\n  content[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  },\n  link {\n    ...,\n    link {\n      \n  ...,\n  linkType == 'internal' => {\n    'internalAnchor': internalAnchor.internal,\n    'reference': internal->{\n      \n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n,\n    }\n  }\n\n    },\n  },\n  \u002F\u002F Make sure that links are not included if containsLink is false\n  containsLink == false => {\n    \"link\": null,\n  }\n}\n\n  },\n  _type == \"modularContentBlocks.inner.nudge\" => {\n    \n  },\n  _type == \"modularContentBlocks.inner.solutionTiles\" => {\n    \n...,\ntiles[] {\n  ...,\n  link {\n    ...,\n    link->{\n      \n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n\n    },\n  },\n}\n\n  },\n  _type == \"modularContentBlocks.inner.campaignCounter\" => {\n    \n  },\n  _type == \"modularContentBlocks.outer.privacyControls\" => {\n    \n  ...,\n  description[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  }\n\n  },\n  _type == \"modularContentBlocks.inner.forms\" => {\n    \n  ...,\n  form->{\n    _id,\n    title,\n    submitButtonText,\n    fields[] {\n      ...,\n      richValidationMessage[] {\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      },\n      noteText[] {\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      }\n    },\n    confirmation {\n      \n  \"confirmationType\": coalesce(confirmationType, type),\n  contentRedirectUrl,\n  contentMessage[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  }\n\n    }\n  }\n\n  },\n  _type == \"modularContentBlocks.inner.salesforceForms\" => {\n    \n  ...,\n  salesforceForm->{\n    _id,\n    title,\n    formUrl,\n    formOid,\n    productInterest,\n    submitButtonText,\n    fieldsTexts {\n      ...,\n      noteText[] {\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      }\n    },\n    platformOptions {\n      ...,\n      platformOptionsValidationMessage[] {\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      }\n    },\n    blockerInputTexts {\n      ...,\n      blockerValidationMessage[] {\n        \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n      }\n    }\n  }\n\n  }\n\n  }\n\n  }\n\n      },\n      \n    }\n  \n    }\n  \n    }\n  ,\n  }\n },_type == \"modularContentBlocks.outer.signatureGenerator\"=>{ \n  signatureGeneratorFragment->{\n    ...,\n    },\n    \"defaultPronouns\": *[_type == \"fragments.signatureGenerator\" && language == \"en-gb\"]{\n      pronouns,\n    }\n },_type == \"modularContentBlocks.outer.referral\"=>{ \n  ...,\n  descriptionUnhappy[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  },\n  description[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  },\n },_type == \"modularContentBlocks.outer.cookieList\"=>{ \n  \u002F\u002F No fields needed for CookieList\n },_type == \"modularContentBlocks.outer.locationFinder\"=>{ \n  ...,\n  \"staticTranslations\": *[\n      _type == \"fragments.surpriseBag\" && language == $locale][0],\n },_type == \"modularContentBlocks.outer.privacyControls\"=>{ \n  ...,\n  description[] {\n    \n...,\nchildren[] {\n  ...,\n  \n  \"text\": select(\n    dataType == \"statistics\" => coalesce(\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == $locale][0].value,\n      *[_type == \"statistics\" && _id == coalesce(^.text._ref, ^.text)][0].stat[_key == \"en-gb\"][0].value,\n    ),\n    dataType == \"people\" => *[\n      _type == \"people\" && _id == coalesce(^.text._ref, ^.text)\n    ][0].name,\n    coalesce(^.text._ref, ^.text, text)\n  ),\n\n},\nmarkDefs[] {\n  ...,\n  reference->{\n  _type,\n  slug,\n  \"locale\": language,\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n\n},\n  newWindow,\n  'internalAnchor': internalAnchor.internal\n}\n\n  }\n }\n\n  },\n  \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n,\n\n    }\n  }:{\"locale\":\"en-us\",\"greatGrandParent\":null,\"grandParent\":null,\"parent\":null,\"slug\":\"blog\"}":327,"sanity-secure:\n    *[ _type == $taxonomy && language == \"en-us\"] {\n      _id,\n      title,\n      \"slug\": slug.current,\n    }\n  :{\"taxonomy\":\"aboutFoodWaste.blog.categories\"}":473,"sanity-secure:{\n    \"totalPosts\": count(*[_type == $type && (!defined($locale) || language == $locale) && (!defined($activeFilter) || references(*[_type==$taxonomy && (slug.current in $activeFilter)]._id))]),\n    \"posts\": *[_type == $type && (!defined($locale) || language == $locale) && (!defined($activeFilter) || references(*[_type==$taxonomy && (slug.current in $activeFilter)]._id))] | order(publishedAt desc) [$sliceStart...$sliceEnd] {\n    _id,\n    _createdAt,\n    publishedAt,\n    updatedAt,\n    language,\n    title,\n    pretitle,\n    image,\n    excerpt,\n    migrated,\n    categories[]->{\n      title,\n      \"slug\": slug.current,\n    },\n    \"content\": pt::text(content),\n    \n  \"slug\": '\u002F'+slug.current,\n  defined(parent) => {\"slug\": '\u002F'+ parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent) => {\"slug\": '\u002F'+parent->parent->slug.current+'\u002F'+parent->slug.current+'\u002F'+slug.current},\n  defined(parent->parent->parent) => {\"slug\": '\u002F'+ parent->parent->parent->slug.current +'\u002F'+parent->parent->slug.current +'\u002F'+parent->slug.current+'\u002F'+slug.current}\n,\n    \"file\": file.asset->,\n    url\n    }\n  }:{\"type\":\"aboutFoodWaste.blog\",\"locale\":\"en-us\",\"page\":1,\"sliceStart\":0,\"sliceEnd\":12,\"activeFilter\":null,\"taxonomy\":\"aboutFoodWaste.blog.categories\",\"sanityKey\":\"listing_dh1qxb\"}":510},{"appStores":4,"defaultSeo":10,"fallbackImages":21,"regionTheme":30,"slugs":320,"social":324},{"appleAppStore":5,"appleAppStoreBadge":6,"googlePlayStore":5,"googlePlayStoreBadge":7,"huaweiAppGallery":5,"huaweiAppGalleryBadge":8,"modalTitleAppStoreDownload":9},"https:\u002F\u002Ftgtg.onelink.me\u002FOGjG\u002Fafd50hls","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fnqimd3nr\u002Fproduction\u002Fceed6a2b4247d22d0e6f9425cad1d5c39af762fe-480x160.png","https:\u002F\u002Fcdn.sanity.io\u002Fimages\u002Fnqimd3nr\u002Fproduction\u002F68072d9f747a9e089548846cecc588ef52bb624e-540x160.png",null,"Download the app and start saving delicious food today",{"favicon":11,"metaDescription":8,"metaDescriptionFallback":14,"metaTitle":8,"metaTitleFallback":15,"siteTitle":8,"siteUrl":16,"socialImage":17,"titleSeparator":19,"withSiteTitle":20},{"_ref":12,"_type":13},"image-eb37301e40a80bb500e31e5a939924c582ad7744-512x512-png","reference","The app that lets customers rescue unsold food from shops and restaurants to save it from going to waste. Try it today.","Join Our Food Waste Movement","https:\u002F\u002Ftoogoodtogo.com",{"_ref":18,"_type":13},"image-e45b68b658778f2849b920af8e626567ec51d94b-1440x818-jpg","–","append",{"press":22,"resource":26},{"alt":8,"asset":23,"fit":25},{"_ref":24,"_type":13},"image-b78d00b015d990a35bc429a7b3a849a300872fe5-512x340-png","cover",{"alt":27,"asset":28,"fit":25},"a collection of brochures with one that says 2022 in numbers",{"_ref":29,"_type":13},"image-21d8db28cd1bbe29c6c986dd4798ec9ec79ace1b-1024x680-png",{"_createdAt":31,"_id":32,"_rev":33,"_type":34,"_updatedAt":35,"activeAnnouncement":8,"homepage":36,"language":38,"mainFooter":39,"mainNav":141,"mainNavigation":143},"2024-02-06T12:02:28Z","singleton-theme-en-us","S2mxzCT7dq51nqm7vwud0T","theme","2024-07-02T08:23:41Z",{"_ref":37,"_type":13},"singleton-pages-en-us-homepage","en-us",{"footnote":8,"legalLinks":40,"pageLinks":91,"socialLinks":112},[41,50,55,60,65,70,75,80,86],{"_key":42,"_type":43,"newWindow":44,"otherLocales":45,"reference":46,"title":49},"f8119a1b1bf5","link.internal",true,false,{"_type":47,"locale":38,"slug":48},"legalPages","\u002Flegal","Legal",{"_key":51,"_type":43,"newWindow":44,"otherLocales":45,"reference":52,"title":54},"6708b9b870b1",{"_type":47,"locale":38,"slug":53},"\u002Flegal\u002Fprivacy","Privacy 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It influences what customers buy, how businesses manage inventory, and which products ultimately end up going unsold, even when they’re perfectly edible. Many people assume freshness ends the moment a package reaches its printed date, yet the reality is often far more nuanced. Unfortunately, that misunderstanding has real consequences. Date label concerns alone account for 1.82 million tons of edible surplus food, making them the single largest contributor to food waste.\n\n\n\nA carton of yogurt, a loaf of bread, and a container of prepared food do not all lose freshness in the same way or at the same time. Quality changes differently across food categories, which means assessing freshness requires more than a quick glance at a label. Understanding what food freshness actually means is the first step toward making better decisions about food that might otherwise be discarded too soon.\n\n\n\nWhy Food Freshness is Misunderstood on Both Sides of the Counter\n\nOne of the biggest misconceptions about food freshness is that a printed date on a container or carton automatically determines whether a product should be eaten or discarded. Consumers often interpret dates as expiration deadlines, while businesses may feel pressure to remove products from shelves as those dates approach. In reality, most date labels are intended to communicate quality rather than safety.\n\n\n\nThe result is a significant amount of perfectly edible food being thrown away before it ever has a chance to be enjoyed. Common food date labels that cause confusion on both sides of the register include:\n\n\n\nSell By: Helps retailers manage inventory and stock rotation.\n\nEnjoy By: Suggests when a product is likely to provide the best eating experience.\n\nBest By: Indicates when a product is expected to have its best flavor, texture, or overall quality.\n\nUse By: Often signals the last recommended date for peak quality.\n\n\n\nInfant formula is the only product in the U.S. that is federally required to use a safety-based Use By date. Everything else is considered quality or inventory guidance. This distinction is important because many foods remain safe and enjoyable when stored properly. Learning how to keep food fresh through appropriate handling and storage can often extend a product’s usable life beyond what consumers might expect.\n\n\n\nThe Business Cost of Getting Food Freshness Wrong in Retail\n\nDate label confusion isn’t just a consumer issue. It has real financial consequences for food businesses, too. Roughly three-quarters of annual retail food waste, or $26.9 billion, comes from highly perishable categories such as produce, meat and seafood, prepared foods, and dairy. Yet nearly 45% of that food remains safe to enjoy, suggesting significant opportunities to recover value before products are discarded.\n\n\n* Based on 2024 ReFED food waste statistics\n\n\nThe financial impact extends beyond the value of the inventory itself. Employees still spend time monitoring products, rotating stock, and removing items that are no longer considered sellable. Disposal and hauling costs add another layer of expense, further increasing the impact of food waste. Improving how you evaluate food freshness can help uncover opportunities to recover value before those costs begin to accumulate.\n\n\n\nFood Freshness Looks Different Across Every Category\n\nDate labels can provide useful guidance, but they only tell part of the story. Too Good To Go’s Look, Smell, Taste initiative focuses on the signs of quality and true spoilage that date labels cannot always capture. The reason is simple: freshness doesn’t look the exact same across every category. A loaf of bread ages differently than a carton of yogurt, and neither follows the same pattern as fresh produce or seafood.\n\n\n\nMonitoring the specific characteristics of each category often provides a clearer picture than the date alone.\n\n\n\nProduce: Appearance Matters, But Looks Can Be Deceiving\n\nProduce may be one of the easiest categories to misjudge because visual imperfections are often mistaken for spoilage. A bruised apple, slightly limp greens, or a banana with brown spots may not look their best, but those changes are often a normal part of the aging process rather than signs the product is rotten. Still, consumers expressly avoid unattractive produce nearly all the time, contributing to both food waste and lost sales.\n\n\n\nWhen assessing food freshness in produce, appearance should be considered alongside texture and aroma. Lettuce that has become slimy or berries that smell fermented are very different from produce that is simply less vibrant than it was a few days earlier. Distinguishing between cosmetic changes and true spoilage can help businesses identify products that still have value before they’re tossed out of the food supply chain for good.\n\n\n\nDairy Products: Date Labels Are Only One Piece of the Puzzle\n\nUnlike produce—where visual appearance often drives purchasing decisions—dairy products tend to be judged more heavily by the date printed on the package. Still, many dairy items remain usable beyond their Best By date, particularly when they have been stored consistently at the proper temperature. For these reasons, food freshness in dairy is often better evaluated through changes in smell and texture.\n\n\n\nMilk may develop a distinctly sour odor when it begins to spoil, while yogurt and sour cream can become watery or separate beyond what is considered normal (or appetizing). Cheese presents its own challenges, with some varieties naturally changing texture as they age. For example, cheddar often becomes firmer and more crumbly over time, where Brie can soften and develop a creamier interior as it matures. Looking at the product itself, rather than relying solely on the date, often provides a clearer picture of its condition.\n\n\n\nMeat and Seafood: Storage and Temperature Matter Most\n\nWhile produce and dairy can often be evaluated through visible quality changes, meat and seafood require a greater emphasis on temperature control throughout their lifespan. There’s a reason restaurant and grocery inspectors routinely check cold storage temperatures during routine inspections. Proper cold-chain management plays a critical role in preserving meat and seafood freshness and reducing safety risks.\n\n\n\nColor is often one of the least reliable indicators of freshness in this category. Beef naturally changes color over time, yet many shoppers associate any amount of browning with spoilage. A more complete assessment considers whether products have been cold-held properly throughout storage and transport. Excessive moisture, unusual stickiness, or strong off-odors may be more meaningful warning signs than color changes alone.\n\n\n\nBaked Goods: Freshness and Safety Are Not the Same Thing\n\nMoving from highly perishable proteins to baked goods highlights an important distinction: quality decline and spoilage are not always the same thing. Bread, bagels, pastries, and other baked items naturally lose moisture over time, causing them to become firmer or less enjoyable to eat. Staleness may affect the eating experience, but it doesn’t automatically indicate a safety concern. A baguette that has lost its crusty exterior or a muffin that feels slightly dry is often still safe to eat.\n\n\n\nThat distinction becomes especially important in bakery departments, where quality often declines long before safety becomes a concern. Visible mold remains one of the clearest indicators that a product should no longer be consumed. Short of that, many baked goods remain perfectly edible even after they have passed their peak quality window, making this category a useful example of why freshness and safety should not be treated as interchangeable concepts.\n\n\n\nPrepared Foods: Time Windows Help Guide Freshness\n\nPrepared foods introduce a different freshness challenge because they often combine multiple ingredients, each with its own shelf life. Restaurants, grocery stores, and foodservice operators rely heavily on production dates, holding times, and labeling procedures to help ensure products are served within established quality and safety standards. Even with those controls in place, the food itself can provide important clues.\n\n\n\nPrepared foods that have developed unusual discoloration, excessive liquid separation, or unexpected texture changes may indicate spoilage. A sandwich with wilted lettuce, a grain bowl that has lost some texture, or a prepared salad that’s no longer at peak quality presents a different situation. Freshness can decline before a product becomes unsafe, which is why timing and sensory evaluation work together when assessing prepared foods.\n\n\n\nHow to Keep Food Fresh Longer: 5 Tips to Prolong Freshness\n\nThe signs of freshness may vary from one food category to the next, but the underlying goal remains the same. Preserving quality for as long as possible, and ensuring good food reaches customers, is always the aim. Businesses that prioritize food freshness through strong storage and inventory practices are often better positioned to reduce waste while maximizing the value of their products. Here’s how to do just that:\n\n\n\nMaintain proper storage temperatures. Consistent refrigeration helps slow quality decline and preserve freshness across dairy, meat, seafood, prepared foods, and many produce items. Regular temperature monitoring can also help identify issues before they affect product quality.\n\nUse packaging that protects product quality. Appropriate packaging helps shield food from excess moisture, air exposure, and other environmental factors that can accelerate deterioration. Storage methods should also be tailored to the needs of each product category.\n\nFollow first-in, first-out (FIFO) inventory practices. Rotating older inventory to the front and newer inventory to the back helps ensure products are sold or used in the intended order, reducing the likelihood of items being overlooked until quality declines.\n\nIdentify products before they reach their quality threshold. Monitoring inventory proactively creates more opportunities to sell, donate, or otherwise recover value from food while it still meets quality expectations.\n\nTrain employees on freshness indicators, not just date labels. Teams that understand the difference between normal aging and true spoilage are better equipped to make informed decisions to reduce unnecessary waste.\n\n\n\nHow Too Good To Go Helps Retailers Recover Value from Surplus Food\n\nEven with strong inventory management practices in place, surplus food is sometimes unavoidable. Demand can shift unexpectedly, and products may sell more slowly than anticipated, but quality windows continue to narrow with each passing day. Many foods maintain their food freshness and remain enjoyable as they approach their Best By or Enjoy By dates, yet businesses often struggle to sell that inventory before it loses value.\n\n\n\nToo Good To Go helps address that challenge through Surprise Bags. Grocery stores, bakeries, restaurants, and other food retail businesses can recover value from inventory with a limited remaining shelf life, while consumers discover surplus food through the app-based Too Good To Go marketplace. Participating businesses create their own Surprise Bags using surplus inventory that still meets their quality and food safety standards.\n\n\n\nUnlock the Opportunity Hidden Inside Food Freshness Windows\n\nThe conversation around food waste often begins with what gets thrown away, but a more useful question is why it gets thrown away in the first place. In many cases, the answer comes back to how freshness is understood throughout the supply chain. A softened peach, a slightly stale loaf of bread, and a package of beef with minor discoloration all tell very different stories, but they’re also safe to eat.\n\n\n\nToo Good To Go helps businesses capture value from these types of food that still have something left to offer. By creating a simple way to sell surplus food before quality declines further, Surprise Bags help transform limited shelf life from a liability into a chance to recover value. Learn how Too Good To Go can help your business reduce food waste and make the most of every freshness window.\n\n\n\n\n\nRecover more value from surplus food\n\n\n\n\n\nFAQ About Food Freshness\n\nWhat does food freshness actually mean?\n\nFood freshness refers to a product’s overall quality and condition, including factors such as appearance, texture, smell, and flavor. While freshness naturally changes over time, a product does not automatically become unsafe the moment it reaches a printed date. Different foods age differently, which is why freshness must be evaluated within the context of each category.\n\n\n\nAre Best By dates the same as expiration dates?\n\nNo. Most date labels are intended to communicate quality rather than safety. Labels such as Best By, Enjoy By, and Sell By generally indicate when a product is expected to deliver its best flavor, texture, or eating experience. Many foods remain safe and enjoyable beyond those dates when stored properly.\n\n\n\nWhy do consumers often throw away food that is still edible?\n\nMany consumers rely heavily on date labels or visual appearance when making decisions about food. Cosmetic imperfections, slight texture changes, or approaching quality dates are often mistaken for signs of spoilage. As a result, perfectly edible food is frequently discarded before it truly needs to be.\n\n\n\nHow can food businesses reduce waste caused by freshness concerns?\n\nBusinesses can reduce unnecessary waste by monitoring inventory proactively, maintaining proper storage conditions, rotating stock using first-in, first-out practices, and training employees to recognize the difference between normal aging and true spoilage. Evaluating products based on their actual condition rather than dates alone can also help identify opportunities to recover value.\n\n\n\nWhy is food freshness assessed differently across food categories?\n\nEach category ages in its own way. Produce may develop cosmetic imperfections while remaining perfectly edible, dairy products often show changes in smell or texture, and baked goods can become stale long before they become unsafe. Understanding category-specific indicators helps businesses make more informed decisions about inventory.\n\n\n\nWhat is Too Good To Go?\n\nToo Good To Go is a surplus food marketplace that helps food businesses reduce waste by connecting consumers with leftover items that still meet quality and food safety standards. Through the app, consumers can purchase Surprise Bags containing unsold food from participating grocery stores, bakeries, restaurants, and other food retailers.\n\n\n\nHow do Surprise Bags help businesses recover value from surplus food?\n\nSurprise Bags provide businesses with an additional way to sell food that has a limited remaining shelf life but is still fresh and enjoyable to eat. Rather than allowing that inventory to go unsold, participating businesses can package eligible surplus food into discounted Surprise Bags and offer them through the Too Good To Go marketplace, helping reduce waste while generating incremental revenue.",{"_type":430,"alt":517,"asset":518,"fit":25},"Fresh produce in Surprise Bag",{"_ref":519,"_type":13},"image-dd082d7e7126a1427dfe2e3a8cf3c4c7e036d085-2500x1667-jpg","Too Good To Go Blog","2026-07-16T16:17:34.970Z","\u002Fblog\u002Ffood-freshness-explained","Food Freshness Explained: What It Means for Different Types of Food",{"_createdAt":525,"_id":526,"categories":8,"content":527,"excerpt":8,"file":8,"image":528,"language":38,"migrated":8,"pretitle":520,"publishedAt":532,"slug":533,"title":534,"updatedAt":8,"url":8},"2026-07-14T15:11:56Z","f352f718-7c5e-4134-b77c-ad31292f58b7","A multi-unit franchise may have predictive analytics to help with restaurant demand forecasting. An independent operator, on the other hand, is often relying on last week’s sales, the local weather report, and a little bit of luck. That doesn’t mean effective forecasting is out of reach. With the right information and a simple process, even small teams can make more informed decisions about inventory levels and staffing needs.\n\n\n\nAfter all, most operators already have access to the information they need. The next step is turning that data into a repeatable routine. Luckily, a few practical adjustments can help reduce weekly food waste and protect already-thin profit margins without adding unnecessary complexity. Let’s explore how independent restaurant operators can build a reliable forecasting system without expensive software or enterprise-level tools.\n\n\n\nWhat is Restaurant Demand Forecasting?\n\nRestaurant demand forecasting is the process of estimating how much food, inventory, and labor you’ll need based on expected sales. The goal is simple: have enough ingredients and staff on hand to serve customers without overbuying or overpreparing. That may sound straightforward, but restaurants face unique forecasting challenges.\n\n\n\nIn many ways, restaurant demand forecasting and retail demand forecasting share the same objective of matching supply to demand. The difference is that restaurants are usually working with highly perishable inventory, changing menus, and tighter service windows. A retailer may have weeks or months to sell excess inventory. In contrast, a restaurant often has days or even hours before surplus goes to waste.\n\n\n\nThat’s why forecasting matters. Even small improvements can help operators make smarter decisions throughout the week, including:\n\n\n\nPreventing over-ordering. Ordering too much inventory ties up cash and increases the likelihood that ingredients will spoil before they’re used.\n\nReducing food waste. Every surplus item that spoils or loses freshness represents lost value that has already been purchased, stored, and prepared.\n\nAvoiding stockouts. Running out of staple ingredients or popular menu items can lead to missed sales and frustrated customers who may not return.\n\nProtecting margins. Better demand forecasting helps operators balance purchasing, preparation, and labor costs without sacrificing service quality.\n\n\n\nThose benefits can add up quickly in an industry known for thin margins. Full-service restaurants typically operate within a 3% to 5% profit margin range, while fast-casual concepts often fall between 6% and 9%. When profitability is measured in single digits, even modest forecasting improvements can make a meaningful difference.\n\n\n\nThe Realities of Restaurant Demand Forecasting for Independent Operators\n\nEffective restaurant demand forecasting can be more difficult when resources are limited. Large restaurant groups may rely on sophisticated forecasting platforms, but many independent operators are still making purchasing decisions with spreadsheets and experience. Smaller teams rarely have dedicated analysts or specialized software, and tighter purchasing budgets can leave less room for error when ordering inventory from week to week.\n\n\n\nNot to mention, demand can shift quickly, even with a solid routine in place.\n\n\n\nA rainy weekend, a nearby sporting event, or the start of tourist season can change customer traffic patterns with little warning. Some weeks bring packed dining rooms, while others fall short of expectations despite looking similar on paper. Those variables make forecasting challenging, but they also highlight why having a consistent approach is so valuable. The goal isn’t to predict every shift in demand perfectly; it’s to make better decisions more often.\n\n\n\nWhat Data Should Operators Use for Restaurant Demand Forecasting?\n\nIndependent restaurants often assume they lack the necessary data for demand forecasting. In reality, most operators already collect relevant demand signals through daily operations. Sales reports, inventory records, reservations, and local demand trends can provide more than enough information to make more informed purchasing and staffing decisions. Take a look at the types of data that can fuel restaurant demand forecasting.\n\n\n\nHistorical Sales Data\n\nHistorical sales reports tend to reveal patterns that aren’t obvious during day-to-day operations. Comparing last Thursday’s dinner service to a typical Thursday from the previous month, or even the same period last year, can help operators spot recurring trends and make more confident purchasing decisions. Over time, those patterns can establish a baseline for what “normal” demand looks like throughout the week.\n\n\n\nInventory Usage\n\nSales data tells part of the story, but inventory data helps fill in the gaps. Which ingredients consistently sell through before the end of service? Which ones regularly remain unused at the end of the week? For restaurant demand forecasting, these trends can be just as valuable as sales figures because they reveal where ordering decisions — and cash flow — may be overshooting or falling short of actual demand.\n\n\n\nReservations and Advance Orders\n\nUnlike historical data or inventory usage, reservations and advance orders offer a glimpse into future demand before service begins. A full reservation book, a large catering order, or a private event on the calendar can all influence how much inventory and labor may be needed on a given shift. Reviewing these commitments several days in advance can help operators make more informed decisions before guests arrive.\n\n\n\nLocal Demand Signals\n\nWhile the above data sets are useful, customer traffic doesn’t exist in a vacuum. Weather changes, school schedules, community events, holidays, and nearby sporting events can all influence how many guests walk through the door. Paying attention to these external factors adds helpful context to restaurant demand forecasting, especially when historical sales data alone doesn’t explain sudden increases or declines in demand.\n\n\n\nSimple Tools That Make Restaurant Demand Forecasting Easier\n\nRestaurant demand forecasting becomes much more manageable when you know where each piece of information lives. Rather than hunting through multiple records every week, focus your attention on a handful of sources that make patterns easier to spot. The table below can help you connect each demand signal to the everyday tools that track it.\n\nThe good news? You don’t need to gather every data point at once. Start with the information that is easiest to access — like POS reports or reservation platforms — then layer in demand signals like vendor ordering records and local event calendars. Over time, reviewing these sources together can turn scattered information into a more reliable forecasting routine.\n\n\n\nA 6-Step Restaurant Demand Forecasting Process for Independent Operators\n\nIndependent operators don’t need advanced retail demand forecasting platforms or specialized software to stay ahead. A combination of reliable records and simple spreadsheets can provide enough visibility to make more informed decisions instantly. Here’s how to launch your own restaurant demand forecasting process for accurate inventory and labor in six simple steps.\n\n\n\nStep 1: Review Historical Sales Trends\n\nEvery routine needs a starting point. For restaurant demand forecasting, historical sales trends provide the baseline that everything else builds upon. Review performance from the same day last week, the same period last year, and any recent shifts in customer ordering behavior. Pay close attention to menu items that consistently outperform expectations as well as those that move more slowly. Those patterns can help establish a realistic starting point before making any adjustments.\n\n\n\nStep 2: Account for Upcoming Demand Drivers\n\nWhile historical sales data tells you what happened in the past, restaurant demand forecasting also requires operators to account for what is already on the calendar. Once you have a baseline, look ahead for anything that could influence customer traffic in the days ahead. Consider factors such as:\n\n\n\nReservations\n\nPrivate events\n\nCatering orders\n\nCommunity events\n\nWeather forecasts\n\n\n\nEven a few additional bookings or a well-attended local event, like a county fair or family movie night, can influence purchasing and staffing needs for the week. Weather conditions can affect demand, too. Though pleasant weather may encourage more diners to visit, storms, extreme heat, or heavy snowfall can reduce customer traffic.\n\n\n\nStep 3: Factor in Seasonality\n\nSuccessful restaurant demand forecasting goes beyond weekly fluctuations. Many restaurants experience recurring shifts in customer traffic throughout the year that can influence sales patterns for weeks or months at a time. Holidays, tourist spikes, school schedules, sporting seasons, and annual community events can all affect how busy a restaurant becomes.\n\n\n\nLikewise, ingredient costs may rise or fall depending on seasonal availability. Produce, proteins, and other ingredients move in and out of peak supply throughout the year, and some products may be harder to source during certain seasons. Factoring these trends into purchasing decisions can help operators avoid surprises while maintaining more consistent inventory levels.\n\n\n\nStep 4: Identify the Inventory Most Vulnerable to Waste\n\nOne area where restaurants differ significantly from other businesses is inventory perishability. Retail demand forecasting often focuses on products that can remain on shelves for extended periods, whereas restaurants work with ingredients that have a much shorter freshness window. Identifying the items most vulnerable to waste can help operators prioritize forecasting efforts where they matter most.\n\n\n\nPay particular attention to:\n\nPrepared foods, including soups, sauces, and sides that have limited holding periods under food safety guidelines\n\nProteins, which are among the most expensive inventory items and can create significant losses when overordered\n\nBaked goods, which may lose freshness and quality within a short period even if they remain safe to serve\n\nFresh produce, which can spoil quickly when purchasing levels exceed actual customer demand\n\n\n\nKeeping an eye on these ingredients can make it easier to prevent waste before it becomes a bigger problem. If certain items regularly end up unused or expire before they’re sold, that’s usually a sign that purchasing levels need to be adjusted. Paying closer attention to your most perishable inventory can help reduce food waste, improve margins, and make day-to-day inventory management a little less stressful.\n\n\n\nStep 5: Refine Your Purchasing Decisions Weekly\n\nLike inventory management, forecasting works best as an ongoing process rather than a one-time exercise. Effective restaurant demand forecasting requires regular adjustments based on real-world results. At the end of each week, review what sold quickly, what remained untouched, what sold out before service ended. Those insights can help fine-tune future purchasing decisions and improve forecasting accuracy over time.\n\n\n\nStep 6: Schedule Staff Based on Expected Demand\n\nForecasting isn’t just about food orders. Strong restaurant demand forecasting can also help align staffing levels with expected customer traffic. Anticipating busy periods may make it easier to schedule enough team members to maintain service quality while avoiding unnecessary labor costs during slower shifts. Cross-training employees can add flexibility as well, allowing your staff to adapt when demand is higher or lower than expected.\n\n\n\nCommon Restaurant Demand Forecasting Mistakes to Avoid\n\nAbove all, remember that forecasting doesn’t need to be perfect. It just needs to be more reliable than guessing. Even the most consistent restaurant demand forecasting routine will occasionally miss the mark, especially when customer traffic shifts unexpectedly. Still, avoiding a few common mistakes can improve accuracy in the long run and help operators make more confident purchasing and staffing decisions.\n\n\n\nRelying only on gut instinct: Experience matters, but it works best when paired with real sales, inventory, and reservation data. Use historical trends to validate assumptions before placing orders.\n\nIgnoring seasonal trends: Customer purchasing habits and ingredient availability often change throughout the year. Looking only at recent performance can create blind spots during busy or slower seasons.\n\nOrdering for best-case scenarios: Planning for a packed dining room every night can leave restaurants with excess inventory when traffic falls short of expectations. Build forecasts around realistic demand, not ideal outcomes.\n\nFailing to track waste: Surplus inventory can reveal just as much as sales reports. Continuously monitoring what goes to waste can help identify where ordering quantities need adjustment.\n\nTreating forecasting as a once-a-month task: Demand forecasting is an ongoing process. Reviewing results regularly helps identify patterns, refine purchasing decisions, and adapt to changing conditions.\n\n\n\nHow Too Good To Go Helps Restaurants Manage Forecasting Gaps\n\nCustomer traffic fluctuates, plans change, and unexpected slow periods happen. Routine restaurant demand forecasting can reduce waste, but there will still be times when ingredients or prepared foods remain unsold at the end of service. That’s where a surplus food marketplace like Too Good To Go can help.\n\n\n\nRather than relying on one-off markdowns, restaurants can bundle surplus food into Surprise Bags and offer them at a discounted price through the Too Good To Go app. Operators set their own pickup windows, giving nearby customers an easy way to discover and purchase surplus food that might otherwise go unused. In the process, restaurants can recover value from inventory they’ve already purchased and prepared.\n\n\n\nSo, while forecasting helps you make smarter purchasing decisions upfront, Too Good To Go provides another outlet when demand doesn’t unfold exactly as expected. The result is a low-lift way to generate revenue from surplus food. In other words, it works for you, even when demand forecasts don’t.\n\n\n\nBetter Restaurant Demand Forecasting Starts with Better Habits\n\nRestaurant demand forecasting doesn’t require enterprise software or predictive analytics. You can build effective forecasting habits using the same POS reports, inventory tracking spreadsheets, and reservation platforms you’ve been relying on already. Still, no forecast is perfect. That’s why many operators pair stronger forecasting habits with surplus recovery tools like Too Good To Go.\n\n\n\nTogether, the duo can help restaurants reduce waste, protect margins, and make inventory management more profitable. Are you ready to recover more value from surplus food? Learn how Too Good To Go helps restaurants turn excess inventory into additional revenue.\n\n\n\n\n\nStart recovering surplus food revenue\n\n\n\n\n\nFAQs About Restaurant Demand Forecasting\n\nHow far ahead should restaurants forecast demand?\n\nMost independent restaurants benefit from forecasting at least one week ahead while reviewing upcoming reservations, events, and inventory needs. Longer-term forecasts can also be useful for planning around holidays, tourist seasons, and recurring community events that may affect customer traffic.\n\n\n\nWhat is the most important data for restaurant demand forecasting?\n\nHistorical sales data is often the best starting point because it reveals recurring patterns in customer behavior. Inventory usage, reservations, advance orders, and local demand signals can then add context and help operators make more informed purchasing decisions.\n\n\n\nHow often should restaurants update their forecasts?\n\nRestaurant demand forecasting works best as an ongoing process rather than a one-time exercise. Reviewing results weekly can help operators identify changing trends and adjust order quantities to improve forecasting accuracy over time.\n\n\n\nWhy do restaurants struggle with forecasting accuracy?\n\nCustomer traffic can change unexpectedly due to weather, local events, seasonal shifts, and other factors outside a restaurant’s control. For these reasons, forecasting isn’t about eliminating uncertainty entirely; it’s about making better decisions based on the information available.\n\n\n\nWhat inventory items should restaurants monitor most closely?\n\nRestaurants should pay particular attention to highly perishable items such as fresh produce, proteins, prepared foods, and baked goods. These products often carry the greatest risk of spoilage when purchasing levels exceed actual demand.\n\n\n\nHow does Too Good To Go help restaurants reduce food waste?\n\nToo Good To Go provides another outlet for surplus inventory when demand doesn't unfold exactly as expected. Restaurants set their own pickup times, list available Surprise Bags, and give nearby customers an opportunity to purchase excess food that might otherwise go unsold.\n\n\n\nWhat are Too Good To Go Surprise Bags?\n\nSurprise Bags allow restaurants to bundle surplus food into a single discounted offering for local customers. Rather than letting excess inventory go unused, restaurants can recover value from food that remains at the end of service while helping reduce food waste.",{"_type":430,"alt":529,"asset":530,"fit":25},"restaurant manager reviewing demand data",{"_ref":531,"_type":13},"image-36c4b68505ff22cc856fe3defc39843d7495d431-7112x4784-jpg","2026-07-14T15:33:39.966Z","\u002Fblog\u002Frestaurant-demand-forecasting","Restaurant Demand Forecasting 101: A Practical Guide for Independent Operators",{"_createdAt":536,"_id":537,"categories":8,"content":538,"excerpt":8,"file":8,"image":539,"language":38,"migrated":8,"pretitle":520,"publishedAt":543,"slug":544,"title":545,"updatedAt":8,"url":8},"2026-07-09T15:38:52Z","bb5ac791-3e7c-4653-84b8-7add1488d6d7","Few things are more frustrating than watching your grocery bill continue to climb while your cart seems to shrink. Inflation often gets the blame, but it’s only part of the story. One of the lesser-known causes of food price increases is the number of items that never get sold in the first place. In the United States alone, roughly $380 billion worth of food goes to waste each year. If so much food gets wasted, who pays for it?\n\n\n\nEventually, everyone does. Farmers, distributors, manufacturers, and grocery stores all absorb losses from wasted food. To stay profitable, many of those costs get spread across the products that do make it to checkout. Understanding that connection can help explain why food waste affects more than the environment. It also affects what you pay at the register. Here’s what food waste has to do with the rising cost of groceries.\n\n\n\nFood Waste Happens Long Before Items Reach Your Cart\n\nMany people think of food waste as takeout leftovers sitting in the fridge too long or produce slowly going brown in the crisper drawer. Household waste certainly exists—$141 billion worth of it, to be exact—but it’s only one piece of a much larger picture. Long before food reaches your kitchen, waste is already occurring at multiple points throughout the global supply chain.\n\n\n\nSome of that loss begins on farms. Crops may be left unharvested due to labor shortages, shifting demand, or market conditions, contributing to roughly 14.8 million tons of food waste each year. Food can be lost after it leaves the farm, too. A damaged shipment, a temperature issue during transport, or inventory that doesn’t sell quickly enough can all prevent food from reaching consumers.\n\n\n\nAppearance also plays a role. Fruits and vegetables that look imperfect may be passed over despite being perfectly edible. By the time produce and other items reach grocery stores, retailers generate another 2.72 million tons of food waste annually. The food system generates far more waste than most shoppers realize, and those losses don’t stop at the farm or the store.\n\n\n\nEvery Lost Product Still Has a Price Tag Attached to It\n\nA wasted food item isn’t free. Even if it never gets sold, money has already been spent to get it there. Seeds may have been planted months earlier. Workers spent time harvesting, processing, packaging, transporting, and stocking the product. Facilities used electricity to keep operations running and food at the proper temperature. By the time food reaches a shelf, resources have already been invested at nearly every step along the way.\n\n\n\nImagine a bakery that makes 100 loaves of bread but only sells 80. The ingredients, labor, and overhead for the remaining 20 loaves don’t simply disappear. The bakery still has to cover those costs if it wants to stay in business.\n\n\n\nThe same principle applies throughout the food industry. Every unsold product represents money that was invested but never recovered. One of the lesser-known causes of food price increase is the need for businesses to recoup at least some of those losses. While food price increases are influenced by many factors, waste adds another layer of cost that can ripple through the supply chain before it ever shows up on a grocery bill.\n\n\n\nWaste Is a Less Obvious Cause of Food Price Increases\n\nMost people can name a few reasons why groceries cost more today than they did a few years ago. Food waste is one contributor that rarely makes the list. Yet, in just one year, 29% of the country’s 240 million tons of available food went unsold or uneaten. On its own, that represents a significant loss. The challenge becomes even greater when the costs associated with producing, moving, and selling food continue to rise.\n\n\n\nFood businesses aren’t dealing with waste in a vacuum. They’re also navigating higher expenses throughout the supply chain, including:\n\n\n\nInflation, with the Consumer Price Index up nearly 4% in May 2026\n\nRising wages, as salaries and compensation increased 3.4% since 2025\n\nHigher transportation expenses, with gasoline prices up 17.5% and diesel prices up 37.3% from March 2025\n\nOngoing supply chain disruptions, as 65% of companies face at least one bottleneck in their supply chain\n\n\n\nEach of those increases makes wasted food more expensive. If products are discarded before purchase, businesses aren’t just losing food. They’re losing the higher costs attached to it as well. The more money that disappears along the way, the greater the pressure to recover those losses elsewhere. Though waste isn’t the only cause of food price increases, it can make an already expensive problem even more costly.\n\n\n\nWhy Reducing Waste Benefits More Than the Environment\n\nAfter reading about the scale and cost of food waste, it’s easy to assume the biggest benefit of reducing it is environmental. While any reduction in waste is definitely a win for the planet, there’s also an economic side to the story. Nearly 45% of food waste was still safe to enjoy at the time it was discarded, which means a significant amount of value is being lost alongside the food itself.\n\n\n\nWhen grocers find ways to get more of the food they already invested in to customers, fewer products go unsold and more of the costs associated with producing, transporting, and stocking those items can be recovered. Less waste doesn’t eliminate the factors driving food price increases, but it can help reduce some of the financial pressure created when perfectly good food goes unused.\n\n\n\nThat’s where Too Good To Go comes in.\n\n\n\nThrough our surplus food marketplace, grocery retailers can sell leftover items directly to local customers instead of letting it go to waste. Shoppers gain access to better grocery deals, while retailers recover value from food that might otherwise become a loss. The environmental perks are real, but the opportunity to make better use of food benefits businesses and consumers alike.\n\n\n\nHow to Save Money on Groceries Despite Food Price Increases\n\nFood price increases are influenced by a wide range of factors, from rising inflation and transportation costs to labor expenses and global supply chain disruptions. Slashing food waste won’t solve every pricing challenge, but reducing unnecessary waste can help create a more efficient food system. When more food gets sold and enjoyed instead of discarded, businesses capture more revenue, and fewer resources go unused.\n\n\n\nOne example is Surprise Bags sold on Too Good To Go. Rather than throwing away surplus food that is still perfectly good to eat, participating businesses bundle it into discounted Surprise Bags and make them available through the Too Good To Go marketplace. That creates an opportunity for businesses to sell more of the food they already have while helping shoppers stretch their grocery budgets.\n\n\n\nGetting started is simple. The Too Good To Go app is free to download and allows you to browse available Surprise Bags from grocery stores, bakeries, restaurants, and other local businesses near you. Surprise Bags are grouped into categories, like produce or pastries. Once you find an option you’d like to try, you purchase it directly through the app. When the pickup window opens, simply stop by and collect your Surprise Bag.\n\n\n\nWhether you’re looking for better grocery deals or simply trying to make your budget go a little further, Surprise Bags offer a practical way to save money despite food price increases. Download the Too Good To Go app today to discover local Surprise Bags and see what’s available near you.\n\n\n\n\n\nDiscover Surprise Bags near you.\n\n\n\n\n\nFAQs About Food Price Increases\n\nWhat are the main causes of food price increases?\n\nFood price increases are often driven by a combination of factors, including inflation, higher labor costs, rising transportation expenses, and supply chain disruptions. Food waste can also contribute to higher prices by creating losses throughout the supply chain that businesses may need to recover elsewhere.\n\n\n\nHow does food waste affect grocery prices?\n\nFood waste creates costs at every stage of the food system. Crops may be grown, transported, stored, and stocked before ultimately going unsold. When businesses absorb those losses, some of the associated costs can eventually be reflected in the prices consumers pay at the store.\n\n\n\nIs food waste really a significant problem in the United States?\n\nYes. In 2024, 29% of the country’s available food went unsold or uneaten. Food waste occurs throughout the supply chain, from farms and manufacturers to grocery stores and households, making it a much larger issue than uneaten leftovers alone.\n\n\n\nWhy don’t businesses simply lower prices instead of throwing food away?\n\nMany businesses do look for ways to sell surplus food before it goes to waste. However, factors such as limited shelf life, unpredictable demand, and operational constraints can make it difficult to sell every item before quality declines. That’s why many retailers are exploring new ways to connect surplus food with interested shoppers.\n\n\n\nCan reducing food waste help lower grocery costs?\n\nReducing food waste won’t eliminate food price increases on its own, but it can help create a more efficient food system. When businesses sell more of the food they already have, fewer resources are lost and more value is retained throughout the supply chain.\n\n\n\nWhat is Too Good To Go?\n\nToo Good To Go is a surplus food marketplace that helps businesses sell food that might otherwise go unsold. Through the app-based platform, shoppers can discover discounted Surprise Bags from local grocery stores, bakeries, restaurants, and other food businesses while helping keep perfectly good food from going to waste.\n\n\n\nHow do Surprise Bags work on Too Good To Go?\n\nSurprise Bags are discounted bundles of surplus food sold through the Too Good To Go app. After downloading the free app, users can browse available options nearby, purchase a Surprise Bag directly through the platform, and pick it up during the designated collection window. The exact contents are a surprise, which allows businesses to package available surplus food while giving shoppers access to great value.",{"_type":430,"alt":540,"asset":541,"fit":25},"Shopper comparing grocery prices",{"_ref":542,"_type":13},"image-d837c2e3badbc3be20513661f3a3931a7f6ae7c1-5951x3967-jpg","2026-07-09T16:44:27.328Z","\u002Fblog\u002Ffood-price-increase","How Food Waste Is Quietly Driving Up Your Grocery Bill",{"_createdAt":547,"_id":548,"categories":8,"content":549,"excerpt":8,"file":8,"image":550,"language":38,"migrated":8,"pretitle":520,"publishedAt":561,"slug":562,"title":563,"updatedAt":8,"url":8},"2026-07-07T13:16:12Z","a13ee221-aac9-4e5e-b6c3-1f50ba7be4bd","Profitability feels increasingly difficult to protect lately. Operating costs continue to rise, shoppers remain price-sensitive, and competition extends far beyond the supermarket down the street. While controlling expenses remains important, there’s only so much a grocer can cut before it affects the customer experience. The time has come to look beyond traditional transactions and explore additional sources of grocery store revenue.\n\n\n\nMany of the biggest opportunities have little to do with ringing up more items at checkout. Some of the most effective ways to improve grocery store revenue happen outside of the transaction itself, from investing in private-label products and loyalty programs to recovering value from leftover inventory that might otherwise go unsold. As margins remain under strain, take a look at five untapped grocery store revenue opportunities.\n\n\n\nWhy Retailer Profitability Requires More Than Product Sales\n\nMost discussions about grocery store revenue focus on units sold. In reality, a grocer may sell thousands of items, but profitability is not determined by sales alone. Two stores with similar sales volume can have very different profit margins depending on their product mix, customer retention, and how effectively they manage inventory that doesn’t sell as planned. Revenue and profitability are closely related, but they are not the same thing.\n\n\n\nFor this reason, small grocery store revenue growth is not always tied to selling more products. A retailer that strengthens margins, encourages repeat business, or reduces fresh food waste may strengthen profitability without ever significantly increasing sales volume. Understanding that distinction can help retail operators identify opportunities that are often overlooked when revenue performance is strictly measured through transactions.\n\n\n\nGrocery Store Revenue Opportunities Hiding in Plain Sight\n\nThe most strategic ways to improve grocery store revenue are already woven into daily operations. Some focus on increasing the value of existing customer relationships, while others help retailers earn more from the products and inventory they already have. The following opportunities highlight several actionable ways grocery operators can strengthen profitability without relying solely on higher sales volume.\n\n\n\nPrivate-Label Products Increase Margin Per Sale\n\nOne of the simplest ways to improve grocery store revenue is to earn more from products that are already selling. As explored in our guide to price sensitivity in food retail, shoppers continue to look for value, creating an opening for retailers to expand their private-label offerings. Store brands have gained significant traction in recent years, with 72% of consumers reporting that they purchase them somewhat to very often.\n\n\n\nLucky for grocers, private-label products are more margin-friendly than many national brands. Consumers also view store brands as equal to or better than their branded counterparts, allowing retailers to capture stronger profitability without sacrificing customer satisfaction. A carefully selected assortment can make value-conscious shoppers feel like they’re getting more from the store, not simply paying less.\n\n\n\nLoyalty Programs Boost Customer Lifetime Value\n\nOnce shoppers see value in what a store offers, the next opportunity is giving them a reason to keep coming back. Recent foot traffic trends suggest that many consumers are making more frequent trips but purchasing fewer items per visit, creating pressure to maximize each customer relationship. As retailers look for ways to improve grocery store revenue, loyalty programs offer a practical way to stay connected between shopping trips.\n\n\n\nFew tools are better suited for that job than a grocery loyalty program, either. Grocery remains the leading category for loyalty program participation because these programs create value for both retailers and shoppers. Beyond encouraging repeat visits, loyalty programs help retailers better understand purchasing behavior, making it easier to deliver offers that strengthen customer relationships and support long-term profitability.\n\n\n\nGrab-and-Go and Prepared Foods Grow Basket Size\n\nEvery trip through the store represents an opportunity to increase spending. Consumer behavior continues to shift toward convenience, with more shoppers making smaller food decisions throughout the day rather than planning every purchase around traditional meal occasions. Evolving customer purchasing habits have helped turn grab-and-go and prepared foods into a meaningful source of grocery store revenue.\n\n\n\nReady-to-eat options like fresh salads and parfaits often command higher margins than many center-store products while encouraging impulse purchases that increase basket size, too. Convenience also helps retailers capture purchases that might otherwise happen elsewhere, whether at a restaurant, coffee shop, or convenience store. Not only are grocers capturing more of the wallet share, they’re also generating more profit on each sale.\n\n\n\nLocal Partnerships Create New Revenue Channels\n\nConvenience may encourage the majority of modern shoppers to spend more during a visit, but unique offerings often influence where they choose to shop in the first place. Aside from value-forward private-label items, local partnerships provide grocery retailers with an opportunity to expand their inventory with artisan products that build stronger connections within the community.\n\n\n\nPartnerships can take many forms, including:\n\nLocal farmers supplying seasonal produce\n\nIndependent bakers providing specialty breads and pastries\n\nRegional food producers offering exclusive products\n\nCollaborative in-store events featuring local businesses\n\nSeasonal promotions tied to community events\n\n\n\nMany shoppers enjoy finding products they cannot purchase anywhere else. Local partnerships help create those moments while giving retailers an opportunity to stand apart from larger competitors with more standardized assortments. A reputation for carrying unique, locally sourced products can encourage repeat visits and turn a routine grocery trip into a destination and source of discovery.\n\n\n\nSurplus Inventory Offers a Second Chance to Sell\n\nNo matter how carefully inventory is managed, some products will inevitably remain on the shelf longer than expected. Demand shifts and purchasing patterns change, yet fresh inventory continues to arrive. Products are stocked on shelves, but never make it to the checkout lane. Without a plan in place, those items can quickly contribute to store shrink while adding to broader food supply chain waste.\n\n\n\nRather than viewing near-expiry items as a lost sale, retailers can create alternative purchase opportunities before products leave the shelf. However, recovering value from those products requires a different approach than traditional merchandising. Surplus food marketplaces like Too Good To Go give perfectly good food a second chance at a sale, strengthening profitability while reducing waste.\n\n\n\nExpand Revenue Beyond Traditional Grocery Sales with Too Good To Go\n\nThe strongest grocery store revenue strategies rarely rely on a single change. Private-label products can improve profitability, loyalty programs can strengthen customer relationships, prepared foods can increase basket size, and local partnerships can help stores stand out from the competition. Together, those opportunities can make a meaningful impact on financial performance. Even so, one challenge remains: no assortment sells perfectly.\n\n\n\nToo Good To Go helps retailers recover value from leftover items through our surplus food marketplace. Rather than allowing near-expiry products to become shrink, grocery stores can package eligible items into Surprise Bags and sell them to local shoppers through the Too Good To Go app. In addition to creating a second revenue channel, Surprise Bags introduce stores to value-conscious consumers who may become repeat customers long after their first purchase.\n\n\n\nAs a grocery store food waste solution, Too Good To Go helps retailers support profitability and waste reduction at the same time. Less surplus inventory means fewer losses, while every Surprise Bag creates another opportunity to generate grocery store revenue from products that might otherwise go unsold. Learn how Too Good To Go can help your store recover more value from surplus food and turn overlooked inventory into a revenue opportunity.\n\n\n\n\n\nLearn how Too Good To Go can help your store recover value.\n\n\n\n\n\nFAQs About Grocery Store Revenue\n\nWhat is grocery store revenue?\n\nGrocery store revenue refers to the income a retailer generates from selling products and services. While product sales make up the largest share of revenue, profitability is also influenced by factors such as product mix, customer retention, prepared foods, local partnerships, and the ability to recover value from surplus inventory.\n\n\n\nHow can private-label products improve grocery store profitability?\n\nPrivate-label products often carry higher margins than national brands while still appealing to value-conscious shoppers. As consumer confidence in store brands continues to grow, private-label offerings can help retailers earn more from products that are already selling without significantly changing customer purchasing behavior.\n\n\n\nWhy are loyalty programs important for grocery retailers?\n\nLoyalty programs encourage repeat visits and help retailers stay connected with customers between shopping trips. They also provide insight into purchasing behavior, making it easier to deliver relevant offers and strengthen long-term customer relationships. Over time, those benefits can contribute to stronger revenue performance and customer retention.\n\n\n\nHow do prepared foods help grow grocery store revenue?\n\nPrepared foods and grab-and-go items can increase basket size by capturing convenience-driven purchases. Ready-to-eat meals, snacks, and fresh options often generate higher margins than many traditional grocery products while encouraging additional spending during each visit.\n\n\n\nWhat are some examples of local partnerships for grocery stores?\n\nLocal partnerships can include relationships with farmers, bakers, specialty food producers, and other community businesses. Some retailers also collaborate on seasonal promotions or in-store events. These partnerships can help stores offer unique products that differentiate them from larger competitors.\n\n\n\nHow does Too Good To Go work for grocery stores?\n\nToo Good To Go helps grocery stores sell eligible surplus food through its marketplace before it goes unsold. Retailers bundle available items into Surprise Bags, set a pickup window, and list them in the Too Good To Go app. Shoppers purchase the bags directly through the app and collect them during the designated pickup time, creating a simple way to recover value from surplus inventory.\n\n\n\nCan Too Good To Go help generate additional revenue?\n\nYes. Too Good To Go creates an additional revenue channel by helping retailers sell food that may not have sold through traditional merchandising. In addition to generating revenue from surplus inventory, Surprise Bags can introduce stores to value-conscious shoppers who may return for future purchases. By reducing shrink and recovering value from near-expiry products, retailers can support both profitability and waste reduction.",{"_type":430,"alt":551,"asset":552,"crop":554,"fit":25,"hotspot":557},"Shopper selecting fresh grocery produce",{"_ref":553,"_type":13},"image-afbdc5c0faa5d4f9b987aae01380951e3944632e-2048x1502-jpg",{"_type":555,"bottom":556,"left":556,"right":556,"top":556},"sanity.imageCrop",0,{"_type":558,"height":559,"width":559,"x":560,"y":560},"sanity.imageHotspot",1,0.5,"2026-07-07T13:57:02.718Z","\u002Fblog\u002Fgrocery-store-revenue-opportunities","Beyond the Checkout: Untapped Revenue Opportunities for Grocery Retailers",{"_createdAt":565,"_id":566,"categories":8,"content":567,"excerpt":8,"file":8,"image":568,"language":38,"migrated":8,"pretitle":520,"publishedAt":572,"slug":573,"title":574,"updatedAt":8,"url":8},"2026-07-02T15:47:20Z","ba388f59-720c-40ea-a264-ad798d54b22f","Food waste is often discussed in terms of sustainability goals, disposal costs, and inventory management, but retail employees experience it much differently. For frontline teams responsible for handling unsold products, throwing away perfectly edible food can become a recurring source of frustration. New research from Too Good To Go suggests those moments may have a bigger impact on the employee experience than many retailers realize.\n\n\n\nFindings from the report, The True Cost of Surplus Food on Store Teams, reveal an often-overlooked connection between surplus food and retail employee engagement. Repeated exposure to food waste can influence morale, job satisfaction, and even how employees feel about their employer. As businesses look for new ways to strengthen employee engagement in the retail sector, food waste reduction may represent an opportunity hiding in plain sight.\n\n\n\nFood Waste is Taking a Significant Toll on Frontline Retail Teams\n\nFor many retail employees, food waste is far more than a number on an inventory report. To understand how surplus food affects the people who handle it, Too Good To Go commissioned independent research firm Opinion Matters to survey 300 US food retail employees in September 2025. Opinion Matters is a member of the British Polling Council and conducts its research in line with Market Research Society standards. The survey found that 66% of employees understand the negative financial impact of food waste, while 43% recognize its environmental consequences. Awareness like this helps explain why surplus food can feel like a personal challenge for frontline teams rather than just another operational issue.\n\n\n\nUnlike managers tracking shrink metrics, frontline employees encounter food waste in real time. They’re often the people sorting and disposing of unsold products, putting them face-to-face with edible surplus in a way few others experience. Nearly 9 in 10 employees report feeling negative emotions when food is wasted, highlighting how closely the issue is tied to the day-to-day employee experience.\n\n\n\nDisappointment emerged as the most common emotional response, with 46% of retail employees saying they feel disappointed when they have to throw away surplus food at work.\n\n\n\nInterestingly, the second most common response to edible surplus was not sadness or guilt, but motivation to reduce waste in the future. Taken together, these findings suggest that employees do not simply recognize food waste as a problem. Many also want to be part of the solution, creating a workplace dynamic where employees feel responsible for reducing waste but not always empowered to act.\n\n\n\nThe Overlooked Connection Between Food Waste and Employee Engagement\n\nThe emotional impact of food waste doesn’t end when surplus food reaches the trash. The True Cost of Surplus Food on Store Teams found that 57% of employees who have to throw away edible unsold food say the experience lowers their satisfaction with their employer, a sentiment that is even more common among younger workers. Another one in five report feeling disengaged when they have to throw edible surplus food away.\n\n\n\nThe food being wasted is often less important than what the waste seems to communicate. Many interpret it as a reflection of company priorities and values. When employees regularly see edible food discarded, it can create a disconnect between what they believe should happen and what actually happens in practice. Over time, those moments may influence how employees feel about the organization they work for.\n\n\n\nThe connection to retail employee engagement becomes clearer when viewed through that lens. Efforts to reduce waste are not solely about sustainability goals or operational efficiency. Employees may see those initiatives as evidence that leadership is willing to address problems they encounter every day. When food waste feels unavoidable, employees may begin to question whether their concerns are being taken seriously.\n\n\n\nMoments like these demonstrate that employee engagement in the retail sector can be influenced by factors that extend well beyond compensation and scheduling. Daily workplace experiences shape how employees connect with their employers. Food waste may not be the first issue retailers associate with engagement, but the research suggests it can play a meaningful role in how employees evaluate their workplace.\n\n\n\nEmployees Are Aware of the Problem, But Don’t Feel Equipped to Solve It\n\nFor retail employees, recognition of the problem doesn’t always translate into the ability to address it. One of the report’s most striking findings is the gap between awareness and action. While 84% of employees say they understand their company’s food waste policies, 30% feel they have little control over reducing edible surplus in their workplace. Employees know what the goal is, but many don’t feel equipped to help achieve it.\n\n\n\nFeeling powerless can be especially discouraging when frontline employees understand both the financial and environmental consequences of food waste.\n\n\n\nOpportunities to take action can help reverse that dynamic. Teams are more likely to remain invested in solving problems when they feel their actions can make a difference. Retail employee engagement increases when they can move beyond simply witnessing those challenges and feel empowered to contribute to tangible outcomes. Among employees who can redistribute or save surplus food, 38% report a boost in morale.\n\n\n\nBuilding Retail Employee Engagement Through Food Waste Reduction\n\nWhen employees have practical ways to reduce waste, the emotional experience changes. Instead of feeling responsible for a problem they can’t influence, they become active participants in solving it. Clear processes, consistent support, and accessible food-saving tools can help transform food waste from a recurring frustration into a source of purpose. Retailers that equip employees to take action may find that the benefits extend far beyond waste reduction, too.\n\n\n\nSmall operational changes ultimately influence how employees feel about their work and the company behind it. Download The True Cost of Surplus Food on Store Teams today to access the complete survey findings, including segment-specific insights, and learn how retailers can transform food waste reduction into a source of employee engagement and workplace satisfaction.\n\n\n\n\n\nDownload The True Cost of Surplus Food on Store Teams today.\n\n\n\n\n\nFAQs About Retail Employee Engagement\n\nHow does food waste affect retail employee engagement?\n\nFood waste can affect how employees feel about their workplace, particularly when they regularly see edible food discarded. Research shows that repeated exposure to food waste can influence morale, job satisfaction, and overall retail employee engagement by creating frustration and a sense of helplessness.\n\n\n\nWhy do retail employees feel strongly about food waste at work?\n\nMany employees understand the financial and environmental consequences of food waste and encounter it firsthand as part of their daily responsibilities. As a result, food waste often feels like more than an operational issue. It becomes a problem employees care about and want to help solve.\n\n\n\nCan food waste influence employee satisfaction?\n\nYes. Too Good To Go's research found that many employees who throw away edible surplus food report lower satisfaction with their employer. Employees may view food waste as a reflection of workplace priorities, which can influence how they evaluate their organization.\n\n\n\nWhat causes the gap between awareness and action?\n\nMany employees understand company food waste policies but do not feel they have enough control to reduce waste themselves. Without clear opportunities to participate in solutions, employees may recognize the problem while feeling unable to influence the outcome.\n\n\n\nHow can retailers improve employee engagement while reducing food waste?\n\nGiving employees practical ways to help save food can make a meaningful difference. Clear processes, consistent support, and opportunities to participate in food-saving efforts can help transform frustration into a stronger sense of ownership and purpose.\n\n\n\nWhat is Too Good To Go?\n\nToo Good To Go is a social impact company focused on reducing food waste. We’ve created a surplus food marketplace that helps food retailers, including grocers, restaurants, and bakeries, sell unsold food directly to consumers through discounted Surprise Bags. The platform makes it easier for businesses to recover value from surplus inventory and help keep good food from going to waste.\n\n\n\nHow does Too Good To Go help retailers reduce food waste?\n\nToo Good To Go gives retailers a simple way to sell surplus food that might otherwise be discarded. By creating a clear outlet for edible unsold inventory, the platform can help reduce waste while giving employees a practical way to participate in food-saving efforts. Rather than throwing food away, teams can help ensure it reaches consumers, creating a more visible connection between daily actions and positive outcomes.",{"_type":430,"alt":569,"asset":570,"fit":25},"Grocery employee checking inventory",{"_ref":571,"_type":13},"image-42a81e669ca2d3f0232be3dbc03c17681c7a3899-6581x4387-jpg","2026-07-02T16:17:55.636Z","\u002Fblog\u002Fretail-employee-engagement-food-waste","The Hidden Cost of Food Waste on Retail Employee Engagement",{"_createdAt":576,"_id":577,"categories":8,"content":578,"excerpt":8,"file":8,"image":579,"language":38,"migrated":8,"pretitle":520,"publishedAt":583,"slug":584,"title":585,"updatedAt":8,"url":8},"2026-06-30T15:13:23Z","c01bd67d-7c3f-4ef5-85ad-6bc6f1276ebc","For some shoppers, hunting for a great clearance grocery find is just as satisfying as crossing items off a list. The savings certainly help, but the real fun comes from discovering unexpected products, hidden gems, and ingredients they might have otherwise passed by. That thrill of the find is exactly what keeps them coming back to clearance grocery stores week after week, aisle after aisle.\n\n\n\nIf that sounds like you, you’re among fellow clearance connoisseurs. Too Good To Go was practically made for shoppers like you, with a purpose that goes beyond savings. For shoppers who already love finding value in the unexpected, Surprise Bags feel like a clearance section that never stays the same for long. Read on to learn why they might be your new favorite grocery hack.\n\n\n\nWhat Makes Someone a Clearance Grocery Shopper?\n\nA clearance grocery shopper isn’t necessarily someone who spends the least money. It’s someone who sees possibility where other shoppers see leftovers. Rather than focusing only on what they intended to buy, they stay open to whatever happens to be available that day. A discounted loaf of bread, a marked-down deli item, or an unfamiliar product can all become part of the meal plan.\n\n\n\nThat approach tends to come with a few shared habits:\n\nThey’re willing to try substitutions and last-minute changes.\n\nThey enjoy experimenting with products they may not have considered otherwise.\n\nThey see value in adapting to what’s available rather than searching for one specific item.\n\n\n\nFor many clearance connoisseurs, versatility is part of the appeal. The clearance section offers a separate experience than the rest of the store, one that’s shaped by variety, spontaneity, and the possibility of stumbling across a great deal. Regular visitors to clearance grocery stores know that today’s selection probably won’t look like tomorrow’s, which makes every trip a little different.\n\n\n\nHow to Spot the Best Finds in a Clearance Grocery Section\n\nExperienced bargain hunters know that finding great markdowns on groceries isn’t just about luck. The most rewarding discoveries often come from keeping an open mind, and knowing where to look. Whether you’re new to browsing clearance grocery stores or already consider yourself a seasoned clearance connoisseur, a few simple habits can help you uncover even more opportunities.\n\n\n\nLook Beyond the Dedicated Clearance Shelf\n\nMany shoppers make a beeline for the markdown shelf and stop there. While it’s a great place to start, some of the best clearance grocery finds are often hiding elsewhere in the store. For instance, bakery departments often discount day-old breads, muffins, and pastries, and place them on a dedicated table or marked-down display. They may be by the usual bakery case, or closer to the register for those last-minute sweet treat cravings.\n\n\n\nSimilarly, produce sections may feature ripe fruits and vegetables that are best enjoyed soon, where deli counters sometimes reduce prices on prepared salads, sides, or ready-to-eat meals nearing the end of their freshness window. The more ground you’re willing to cover, the more likely you are to come across something interesting. Sometimes the most memorable additions to your cart are the ones you weren’t planning to buy in the first place.\n\n\n\nLearn What Date Labels Truly Mean\n\nBecause the clearance section is often home to perishables, understanding food date labels can make shopping the display case feel a lot less intimidating. In many cases, a “best by” date refers to quality rather than safety, meaning the product may still be perfectly enjoyable after that date has passed. Plus, items like bread or fresh meat can often be frozen and enjoyed later, giving shoppers even more wiggle room to enjoy a good markdown.\n\n\n\nAfter all, many clearance grocery stores use these dates to identify products that should be sold sooner rather than later, not to indicate a strict freshness window. Taking a moment to understand what the labels mean can help you make informed decisions and enjoy food while it’s still at its best. It can also help prevent perfectly good items from going to waste simply because they’re approaching a date that many shoppers misunderstand.\n\n\n\nVisit Often Because Inventory Changes Quickly\n\nOne of the things that makes clearance shopping so enjoyable is that no two visits are exactly alike. Products move quickly, new markdowns appear throughout the week, and seasonal items can show up when you least expect them. A shelf that looks empty one day may hold entirely different opportunities the next, including your next meal idea. However, timing can play a role, too.\n\n\n\nSome stores mark down unsold meat on Thursdays and Fridays before receiving fresh inventory over the weekend, while others discount bakery and dairy items after the weekend rush. Because markdown schedules vary by retailer and department, regular visits often lead to the best surprises. That’s part of what makes browsing a clearance grocery section feel a bit like a treasure hunt.\n\n\n\nWhy Flexibility is the Secret Weapon of Clearance Shopping\n\nThe most successful clearance shoppers rarely walk into a store expecting to find one specific item. Instead, they leave room for the unexpected. A discounted rotisserie chicken might fuel a week’s worth of lunches, while a marked-down specialty ingredient could become an excuse to try something completely new. Approaching a clearance grocery trip with an eye for opportunity often leads to more possibilities than sticking rigidly to a plan.\n\n\n\nOver time, these flexible substitutions become second nature. A different type of bread, a seasonal fruit that wasn’t originally on the list, or a prepared side from the deli can easily take the place of something else. Many shoppers find that this approach not only helps stretch their grocery budget, but also introduces them to products and flavors they may have overlooked otherwise.\n\n\n\nRegular visitors to clearance grocery stores understand that this adaptability creates opportunities. Every markdown doesn’t need to fit perfectly into an existing meal plan to be worthwhile. Sometimes the best additions to a cart are the ones that inspire a new recipe, replace a more expensive ingredient, or simply offer a chance to enjoy quality food at a better value. The same mindset is also what makes Surprise Bags so appealing.\n\n\n\nMeet the Newest Clearance Grocery Hack: Surprise Bags\n\nIf you’ve ever checked the clearance section before shopping the rest of the store or grabbed discounted produce because it looked too good to pass up, Surprise Bags may feel surprisingly familiar. Available exclusively through Too Good To Go, Surprise Bags give shoppers access to surplus food from local grocery stores, bakeries, restaurants, and cafés at a reduced price.\n\n\n\nIn many ways, Surprise Bags function like a digital clearance section: they help quality food find a home instead of going to waste, and much like a great clearance grocery find, the experience comes with an element of mystery.\n\n\n\nShoppers purchase a Surprise Bag through the Too Good To Go app before pickup, then discover its contents when they arrive home. Depending on the business, a bag may contain produce, baked goods, prepared meals, refrigerated items, or a mix of surplus products that were available that day. Because the contents vary from one pickup to the next, no two Surprise Bags are exactly alike.\n\n\n\nFor shoppers who already enjoy browsing clearance grocery stores, this variety is a significant part of the appeal. Surprise Bags are available for up to 75% off their original value, inventory changes constantly, and every pickup offers something new to explore. Think of them as a mobile clearance grocery section that updates daily and spans food businesses throughout your neighborhood.\n\n\n\nWhy Clearance Grocery Shoppers Tend to Love Surprise Bags\n\nBy now, the connection between clearance connoisseurs and Surprise Bags is probably starting to sound pretty familiar. Many of the habits that make someone successful at navigating a clearance grocery section are the same qualities that make Surprise Bags so appealing. Both reward shoppers who are willing to stay open-minded, embrace variety, and see potential in what’s available today.\n\n\n\nIn fact, there’s a ton of overlap between clearance shoppers and Surprise Bags:\n\nBoth encourage a flexible approach to meal planning and grocery shopping.\n\nBoth help stretch tighter grocery budgets while keeping quality food in circulation.\n\nBoth offer a sense of anticipation, since you never know exactly what you’ll come across.\n\nBoth introduce you to foods, ingredients, and local businesses they may not have tried otherwise.\n\n\n\nFor many fans of clearance grocery stores, Surprise Bags feel less like a new concept and more like a natural extension of the way they already shop. The same habits that lead someone to browse a markdown shelf, check date labels, or adapt a meal plan around a great deal often make signing up for Too Good To Go a no-brainer. The best part? You don’t even need to leave home to aisle surf.\n\n\n\nBuild Unexpected Finds into Your New Grocery Routine\n\nThe appeal of clearance shopping has never been just about spending less. It’s about uncovering new favorites and getting more value from every grocery trip. For shoppers who already enjoy browsing clearance grocery stores, Surprise Bags offer a similar experience in a digital format. Instead of scanning shelves for markdowns, you can discover unexpected items from local businesses and enjoy the same satisfaction of scoring a great deal, all while helping rescue perfectly good food that might otherwise go to waste.\n\n\n\nWhether you're searching for your next clearance grocery find or simply looking for a new way to keep quality food in circulation, Too Good To Go makes it easy to get started. Download the app to explore available Surprise Bags near you and turn surplus food into your next great find.\n\n\n\n\n\nExplore available Surprise Bags near you\n\n\n\n\n\nFAQs About Clearance Grocery Products\n\nWhat is a clearance grocery section?\n\nA clearance grocery section is an area of a store where products are sold at a reduced price, often because they are approaching the end of their freshness window, have seasonal packaging, or need to be sold more quickly. Items may come from departments such as bakery, produce, dairy, deli, or prepared foods.\n\n\n\nWhy do people shop clearance grocery sections?\n\nMany shoppers enjoy the combination of savings, variety, and spontaneity of designated markdown displays. Clearance sections can introduce shoppers to new products while helping them stretch their grocery budgets and make the most of available deals.\n\n\n\nAre foods in clearance grocery sections still safe to eat?\n\nYes. Grocery stores often discount products because they are approaching a date label rather than because they are unsafe. Understanding the difference between labels like “best by” and “use by” can help shoppers make informed decisions and enjoy food while it’s still at its freshest.\n\n\n\nHow can I get the most value from clearance grocery shopping?\n\nShopping with an open mind is often the best strategy to get the most bang for your buck. Being willing to make substitutions, try unfamiliar products, or adjust meal plans based on available markdowns can help shoppers uncover more opportunities and make the most of each visit.\n\n\n\nWhat is a Surprise Bag from Too Good To Go?\n\nA Surprise Bag is a collection of surplus food sold by a local business through the Too Good To Go mobile app. Depending on the business, a bag may contain assorted produce, baked goods, prepared meals, refrigerated items, or other products that were available that day.\n\n\n\nHow do Surprise Bags work?\n\nShoppers purchase a Surprise Bag through the Too Good To Go app and pick it up during a designated collection window set by the business. The contents are revealed at pickup, creating a fun experience while helping businesses sell surplus food that might otherwise go to waste.\n\n\n\nWhy do clearance shoppers tend to enjoy Surprise Bags?\n\nMany of the same qualities that make clearance shopping appealing also apply to Surprise Bags. Both reward flexibility, introduce shoppers to new foods, offer rotating selections, and provide an opportunity to enjoy quality food at a reduced price while helping reduce food waste.",{"_type":430,"alt":580,"asset":581,"fit":25},"Shopper collecting Too Good To Go",{"_ref":582,"_type":13},"image-2baccede54a3a8f80dea5aa59642c4d7e7dbbfc2-2500x1667-jpg","2026-06-30T15:47:43.060Z","\u002Fblog\u002Fclearance-shoppers","Why Clearance Shoppers and Surprise Bags Were Made for Each Other",{"_createdAt":587,"_id":588,"categories":8,"content":589,"excerpt":8,"file":8,"image":590,"language":38,"migrated":8,"pretitle":520,"publishedAt":594,"slug":595,"title":596,"updatedAt":8,"url":8},"2026-06-25T13:41:37Z","605eaf36-d5ba-46fb-8c99-41bc21f54f39","Managing grocery shrinkage can feel like trying to hit a moving target. One day it’s produce aging faster than expected and prepared foods that didn’t move before the freshness window closed. The next, it’s a short-dated dairy order or damaged packaging that’s putting a major dent in profitability. Even with strong teams and tight processes, small losses can add up quickly across the store. That’s why understanding where shrink happens matters.\n\n\n\nAfter all, while theft and administrative errors play a role, 64% of store shrink is directly caused by a breakdown in, or the absence of, effective operating best practices. The takeaway? Many losses are addressable with the right systems. From common culprits to practical strategies for how to reduce shrink in a grocery store, this guide breaks down where inventory value disappears and how grocers can recover more of it before it becomes a loss.\n\n\n\nWhat is Grocery Shrink and What Causes It?\n\nGrocery shrink refers to inventory that’s purchased from a supplier but never generates revenue through the checkout line. In other words, it’s the loss of inventory that occurs between the point of purchase from a vendor and the final sale to a customer. When physical inventory no longer matches what should be available on the shelves according to store records, the difference is considered shrink.\n\n\n\nThe challenge is that grocery shrink rarely stems from a single source. Some losses happen gradually as products approach the end of their usable — or marketable — shelf life. Others occur because of operational breakdowns, damaged merchandise, theft, or simple human error. Regardless of the cause, every item that leaves the stockroom without being sold represents lost business revenue and tighter store margins.\n\n\n\nFor grocers, spoilage is often one of the most visible contributors. Confusion around date labels such as “Use By” and “Best Before” accounts for more than $10 billion in surplus food each year too, making it the leading cause of retail food waste. However, not all shrink is tied to perishability. Damaged packaging and theft can also create gaps between recorded inventory and what’s actually available for sale.\n\n\n\nUnderstanding where those losses originate is an important first step in determining how to reduce shrink in a grocery store.\n\n\n\nOperational Causes of Grocery Shrink\n\nMany of the largest drivers of grocery shrink occur behind the scenes. Everyday decisions around ordering, merchandising, product handling, and inventory management can have a significant impact on how much product ultimately reaches a customer. A slight overestimation of demand can leave stores with excess inventory, while inconsistent rotation practices may cause older products to spoil before they can be sold.\n\n\n\nThe following operational factors represent some of the most common contributors to grocery shrink:\n\n* According to recent reports of retail supermarket shrink\n\n\n\nTheft-Related Causes of Grocery Shrink\n\nCrime remains another significant source of grocery shrink, affecting retailers through both external and internal channels. According to the National Retail Federation’s 2025 Impact of Retail Theft & Violence study, cargo and supply chain theft increased by 48%, while shoplifting increased by 46%. The following categories illustrate where theft-related grocery shrink most commonly originates:\n\n\n* According to recent reports of retail supermarket shrink\n\n\n\nHow Does Grocery Shrink Impact Store Profitability?\n\nThe financial impact of grocery shrink can be substantial. On average, store shrink accounts for 2.70% of retail sales, though rates can range from 1.76% to 3.10%, depending on the operation. Some categories are even more vulnerable. Among ready-to-eat and ready-to-heat departments, shrink has climbed to between 5% and 15% of revenue. Altogether, the average grocery store loses $40,000 in profit each month to shrinkage.\n\n* According to recent reports of retail supermarket shrink\n\nThese losses often come down to products that are still safe and usable but no longer appealing to shoppers. A package of bagged romaine with slight browning or a torn peg hole on a snack bag can quickly become difficult to sell, even when the food itself remains perfectly edible. As those items accumulate across departments, grocery shrink becomes more than an inventory problem; it represents lost margin that’s already been paid for.\n\n\n\nHow to Reduce Shrink in a Grocery Store\n\nWith grocery shrink continuing to pressure margins across departments, many operators are looking for practical ways to slow losses without creating additional complexity for store teams. The good news? Shrink isn’t always unavoidable. By combining stronger operating practices with smarter surplus recovery strategies, grocers can reduce waste and recover value from products that might otherwise go unsold. Here’s how to do just that.\n\n\n\nStrengthen Store-Wide Loss Prevention Efforts\n\nWhen discussing how to reduce shrink in a grocery store, it’s easy to focus on technology first. Yet, many losses can be traced back to day-to-day operating practices. In fact, 54% of companies do not have formal loss prevention training for district managers, store managers, cashiers, and other employees. While cameras and monitoring tools play an important role, they are often most effective when paired with clear procedures and consistent staff training.\n\n\n\nA strong loss prevention strategy starts with helping employees recognize where grocery shrink occurs and how routine decisions affect inventory accuracy.\n\n\n\nTraining can cover everything from receiving procedures and cash handling to reporting discrepancies before they become larger problems. Many grocers are also combining employee education with physical and digital safeguards. Store layout adjustments, secured displays for high-risk products, and other interior and exterior security measures can all support shrink reduction efforts while helping teams maintain a positive shopping experience.\n\n\n\nImprove Inventory Handling and Rotation\n\nThough crime is a leading culprit of grocery shrinkage, not every loss occurs because of theft. Product handling errors account for 9% of shrink, while rotation errors contribute another 8%. Damaged and unsalable goods add even more pressure, making routine inventory practices an important part of reducing grocery shrink. So, it’s no surprise that small process improvements can have an outsized impact.\n\n\n\nStart with the basics: clear rotation schedules, first-in-first-out procedures, and regular freshness checks help ensure inventory is sold before quality begins to decline. These practices are particularly valuable in fresh item departments — like produce, bakery, meat, and dairy — where shelf life is often limited.\n\n\n\nTraining also plays a major role here. Proper handling guides for fragile products, like delicate fruits and vegetables or accident-prone egg cartons, can help staff reduce the number of damaged or unsellable goods. When employees understand how handling, stocking, and rotation decisions affect product quality, stores are better positioned to reduce avoidable losses and preserve the value of inventory already on the shelf.\n\n\n\nOptimize Merchandising to Reduce Spoilage\n\nSpeaking of reducing avoidable losses, merchandising decisions can directly influence how quickly products move through a grocery store. Full displays that are oversized for demand may look attractive, but they can also increase the likelihood that perishable products remain on store shelves longer than intended. Rather than go to a customer who will enjoy them, these items tend to live out their freshness windows unsold.\n\n\n\nFor this reason, many grocers are now using sales forecasts, replenishment schedules, and department-level demand trends to make more informed decisions about display sizes and inventory allocation.\n\n\n\nThis practice allows teams to dynamically adjust shelf space across seasons rather than relying on static merchandising plans. For instance, one international grocer implemented standardized tools and employee training to better align shelf space with expected demand in fresh departments. The result was a 5% to 15% reduction in shrink within less than two weeks, while customers responded positively to the new displays.\n\n\n\nCreate Recovery Plans for Near-Expiry Inventory\n\nEven with strong forecasting and merchandising practices, some products will inevitably approach the end of their selling window before reaching checkout. Having a recovery plan in place can help grocers capture value before those items become a total loss. For products that remain safe and edible, targeted markdowns, dedicated clearance sections, and highly visible endcaps can encourage faster purchases, reducing waste by 21.24% while increasing profits by 6.01%.\n\n\n\nNot every item can be sold, however. Fortunately, many of these products can still provide value to the surrounding community. Donations to local food banks, shelters, and neighborhood organizations can help redirect edible food to people who need it most. For products that are no longer suitable for consumption, composting and other organic diversion programs can support broader sustainability goals while also keeping food-based material out of landfills.\n\n\n\nConnect Surplus with Budget-Conscious Shoppers\n\nWhen it comes to learning how to reduce shrink in a grocery store, traditional markdown programs remain important. Still, customers don’t always know where to find discounted products inside a store. Likewise, some more budget-conscious customers may not even enter a store if they’re unaware dedicated clearance sections exist. As a result, some near-expiry inventory may still go unsold despite offering significant value.\n\n\n\nTo address this challenge, some grocers are supplementing markdown strategies with digital marketplaces that help connect surplus inventory with nearby shoppers. Too Good To Go, for example, allows stores to bundle short-dated products into discounted Surprise Bags that customers can discover and purchase directly through the free-to-download app.\n\n\n\nThis approach helps operators recover revenue from products that may otherwise contribute to grocery shrink while creating an additional reason for new shoppers to visit the store. In fact, several grocers using apps to attract bargain hunters have reported shrink reductions exceeding 20%, depending on product mix and markdown strategy. Even more, 41% of customers purchase additional items during Surprise Bag pickup.\n\n\n\nRecover Value from Grocery Shrink with Too Good To Go\n\nThroughout the store, grocery shrink can take many forms. However, not every shrinkage source is recoverable. A stolen item is gone, and a receiving error has already occurred. Yet, surplus food approaching the end of its selling window is different. In many cases, those products still have value if grocers can connect them with the right customer. That’s why recovery strategies are becoming an increasingly important part of shrink reduction efforts.\n\n\n\nEnter the Too Good To Go surplus food marketplace. Too Good To Go helps grocers recover value from near-expiry inventory through discounted Surprise Bags that give good food a second chance while reaching budget-conscious shoppers. Better yet, employees report that managing Surprise Bags takes no more time or effort than taking out the trash. Learn more about how Too Good To Go helps grocers reduce grocery shrink with Surprise Bags.\n\n\n\n\n\nLearn more about Too Good To Go.\n\n\n\n\n\nFAQs About Grocery Shrink\n\nWhat is grocery shrink?\n\nGrocery shrink refers to inventory that is purchased from a supplier but never generates revenue through a completed sale. Shrink occurs when physical inventory no longer matches store records due to spoilage, theft, damaged products, receiving errors, or other operational issues.\n\n\n\nWhat are the most common causes of grocery shrink?\n\nGrocery shrink can stem from a variety of sources, but the two largest categories are operational issues and theft. Operational challenges such as overstocking, poor inventory rotation, product handling mistakes, and administrative errors can prevent products from reaching checkout, while both internal and external theft remain major contributors in their own right.\n\n\n\nWhy is spoilage such a major contributor to grocery shrink?\n\nMany grocery products have a limited freshness window. Even when food remains safe to eat, shoppers may be less likely to purchase items that appear slightly aged or have cosmetic packaging damage. As a result, otherwise sellable and edible inventory can become a loss if it isn’t sold quickly enough.\n\n\n\nWhich grocery departments typically experience the highest shrink?\n\nFresh departments tend to be especially vulnerable to grocery shrinkage because products have shorter shelf lives and stricter quality expectations. Meat, produce, deli, bakery, and seafood departments often experience higher shrink rates than center-store categories due to spoilage and unsold inventory.\n\n\n\nHow to reduce shrink in a grocery store?\n\nThe most effective approach combines prevention and recovery. Grocers can reduce shrink by strengthening employee training, improving inventory handling and rotation practices, optimizing merchandising decisions, implementing targeted markdown programs, and creating recovery plans for products nearing the end of their selling window.\n\n\n\nWhat are Too Good To Go Surprise Bags?\n\nToo Good To Go Surprise Bags are discounted bundles of surplus food sold directly to customers through the Too Good To Go app. Grocers can include products approaching the end of their selling window, helping recover value from inventory that might otherwise contribute to grocery shrink.\n\n\n\nHow do Too Good To Go Surprise Bags work for grocers?\n\nStore employees assemble Surprise Bags using eligible surplus inventory and list them on the Too Good To Go marketplace. Customers purchase the bags through the app and pick them up during a designated collection window set by the business. This allows grocers to generate revenue from near-expiry products while introducing new shoppers to the store.",{"_type":430,"alt":591,"asset":592,"fit":25},"Grocery employee checking perishable inventory",{"_ref":593,"_type":13},"image-1eb612d12a14d480cd21ec5fc85e6de2048e7edf-8192x5464-jpg","2026-06-25T14:29:29.749Z","\u002Fblog\u002Fgrocery-shrink","What Is Grocery Shrink and What's It Really Costing Your Store?",{"_createdAt":598,"_id":599,"categories":8,"content":600,"excerpt":8,"file":8,"image":601,"language":38,"migrated":8,"pretitle":520,"publishedAt":605,"slug":606,"title":607,"updatedAt":8,"url":8},"2026-06-23T20:05:27Z","eee1dc6c-3068-4df9-a4d5-aaf4e5197591","The 5 boroughs, told by the people who live there 🗽\n\n\n\nA city isn’t defined by its skyline or its transit grid. It’s defined by its characters—the owners who greet you by name and the neighbors who refuse to let good food go to waste.\n\nToday, we’re taking a moment to shine a spotlight on five New Yorkers and five local businesses who represent Whatever New York Has.\n\n\n🏙️ MANHATTAN • The Hidden Gem Explorer\n\n\nThe Neighbor: Kevin\n\n\nKevin treats meals around Manhattan like a scavenger hunt, intentionally tracking down small businesses across the city. For him, using Too Good To Go is an affordable way to discover new spots, which he then shares online to encourage folks to support mom-and-pop shops keeping the city alive.\n\n\nThe Partner: Raffetto’s\n\nRaffetto's Fresh Pasta has a rich, multi-generational history rooted in Greenwich Village dating back to 1906. Their family recipes have stood the test of time—for more than a century, they've been serving up fresh, handmade pasta with a commitment to preserving the culinary traditions and flavors of Old New York.\n\n\n🌉 BROOKLYN • The Bed-Stuy Regular\n\n\n\nThe Neighbor: Melody \n\nTo Melody, neighborhood businesses are more than just a storefront. As a Bed-Stuy local, she considers SEED not just a spot to grab coffee and a bite, but as a neighborhood hub woven into the daily rhythms of her block. She uses the app to hack her meals—using whatever Too Good To Go has as her starting point, then crafting a meal for her and her partner.\n\n\nThe Partner: SEED\n\n\nSEED is building something special in Bed-Stuy. The green-on-green multi-purpose space is designed with community at its focus. Alongside a curated streetwear shop and dedicated working space, sits a greenhouse cafe where the shop sources artisanal bites and snacks from brands in the neighborhood.\n\n\n⚾ THE BRONX • Bold Flavor & Big Personality\n\n\nThe Neighbor: Ruth \n\n\n\nRuth, a Bronx local, uses the Too Good To Go app as a guide to explore new spots with her family and save some cash. To her, food rescue in the Bronx is as much about sustainability as it is about neighborhood pride and finding local gems.\n\n\nThe Partner: Ajo Y Oregano\n\n\nAjo y Oregano is a Bronx favorite known for its vibrant Dominican home cooking. From slow-cooked classics to colorful everyday staples, each plate reflects the rich culinary traditions and family heritage that have made the restaurant a beloved part of the community.\n\n\n👑 QUEENS • The Global Food Passport\n\n\nThe Neighbor: Eva \n\nAs a Queens resident, Eva loves the fact that the entire world is accessible right from her local subway stops. She uses the app as a personal tour guide to navigate the most diverse food landscape in the city, using Too Good To Go to discover and enjoy cuisines she might not have without it. The first time she discovered Mahmoud's? Walking home from kickboxing and following the smells of the kitchen.\n\n\nThe Partner: Mahmoud’s Corner\n\n\nMahmoud’s Corner has been holding down 34th and Steinway for decades, serving up Egyptian street food. Its reputation extends beyond the bounds of Queens—their neighbors and loyal customers from all over the city, know exactly where to go to when they need a bite.\n\n\n⛴️ STATEN ISLAND • The Down-The-Block Duo\n\n\nThe Neighbor: Sam & his mom, Gella\n\n\n\nFor Sam and Gella, their connection to Moretti Bakery is really special. Living just a few doors down from the bakery, they rely on Moretti for anything a sweet moment calls for: everyday treats and big celebrations.\n\n\nThe Partner: Moretti Bakery\n\nFrom dream cakes to fresh breads and pastries, Moretti Bakery has spent decades creating the treats that bring people together. It’s a local favorite for a reason!\n\n\n\nFind Whatever New York Has on the app Too Good To Go near you.",{"_type":430,"alt":602,"asset":603,"fit":25},"A vibrant collage of diverse New York City food businesses, their owners, and city landmarks, titled \"Whatever New York Has.\"",{"_ref":604,"_type":13},"image-e8efebf9f5126ca4c376d6ee5bc8a567ca0d0292-1200x600-png","2026-06-23T20:24:51.524Z","\u002Fblog\u002Fwhatever-new-york-has","Whatever New York Has ",{"_createdAt":609,"_id":610,"categories":8,"content":611,"excerpt":8,"file":8,"image":612,"language":38,"migrated":8,"pretitle":520,"publishedAt":620,"slug":621,"title":622,"updatedAt":8,"url":8},"2026-06-23T13:22:27Z","fa778665-952f-474e-8dad-0144044598f7","For many food businesses, keeping up with regulations is already a full-time job in itself. Between ongoing food safety requirements, shifting labor laws, and mounting reporting obligations, there’s no shortage of compliance issues competing for attention. Yet, food waste laws are quickly becoming another area to watch, as more states introduce new rules governing how surplus food is managed.\n\n\n\nThe attention is understandable. In the United States, approximately $380 billion worth of food goes unsold each year, contributing to nearly 60 million tons of retail food waste. What makes those numbers especially significant is that around 45% of all unsold food is still edible. As lawmakers look for ways to divert more good food from landfills, businesses are finding themselves at the center of the conversation.\n\n\n\nRecent food waste law news suggests this trend is unlikely to slow down any time soon. What began as a sustainability initiative is increasingly becoming an operational and compliance consideration for food businesses across the country. Here’s what operators need to know in 2026, including how to stay ahead of where these regulations are heading and what they may mean for daily operations.\n\n\n\nWhy Food Waste Laws Are Expanding Across the U.S.\n\nThe growing focus on food waste laws is tied to a simple reality: the scale of the problem has become difficult to ignore. Each year, roughly 29% of the 240 million tons of available food in the United States goes unsold or uneaten. Some of that surplus is donated or repurposed, but most ultimately leaves the supply chain as waste. In total, approximately 60 million tons of food is discarded annually, representing about one-quarter of all food produced nationwide.\n\n\n\nAt the same time, millions of Americans continue to face challenges accessing enough food.\n\n\n\nToday, roughly 47 million people experience food insecurity, even as an estimated 114 billion meals go unsold or uneaten each year. This disconnect has prompted greater interest in food donation and surplus food recovery programs that help redirect edible food before it’s discarded. Policymakers are also taking a closer look at date-labeling practices, as confusion around “best by” and similar labels can contribute to food being thrown away long before it’s no longer safe to eat.\n\n\n\nEnvironmental concerns are adding further momentum. Food is now the single largest material sent to landfills in the United States, accounting for 22% of municipal solid waste. Once buried, it decomposes without oxygen and releases methane, a greenhouse gas that has become a major focus of waste reduction efforts. Right now, food waste is responsible for 58% of landfill methane emissions, creating a climate impact comparable to 50 million passenger vehicles on the road.\n\n\n\nThese pressures are helping shape the next generation of food waste laws. Some states are prioritizing landfill diversion requirements, while others are expanding edible food recovery initiatives or exploring date-label reforms. Regardless of the approach, the goal is to keep more usable food in circulation and reduce the volume of waste entering landfills in the first place. Food businesses, including retailers and restaurants, will play a central role in making that possible.\n\n\n\nThe Biggest Regulatory Trends Food Businesses Should Watch\n\nFood waste regulations are evolving quickly, but they’re not all taking the same form. Recent food waste law news points to several recurring themes that are shaping legislation across the country. Understanding these broader national trends can help operators identify where future policy changes may emerge.\n\n\n\nLandfill and Organic Waste Diversion Mandates\n\nMany of the latest food waste laws focus on what happens after surplus food can no longer be sold or recovered. Rather than allowing large volumes of organic material to enter landfills, states are requiring businesses to separate food scraps and direct them toward composting, anaerobic digestion, or other approved processing methods. California’s SB 1383 is one of the most widely cited examples, establishing statewide targets for reducing organic waste disposal and increasing edible food recovery.\n\n\n\nSimilar requirements have emerged elsewhere in the country. Massachusetts has long restricted the disposal of commercial food waste, while Maryland and Washington have expanded organics diversion efforts through broader waste reduction initiatives. For operators, these policies often translate into new expectations around waste handling, vendor partnerships, and disposal practices.\n\n\n\nDonation and Edible Food Recovery Bills\n\nNot all regulation focuses on disposal, especially when donation is on the table. A growing number of food waste laws are centered on keeping edible food in circulation for as long as possible. In many states, qualified businesses are expected to donate suitable surplus food before pursuing lower-priority disposal pathways. For businesses, this can mean paying closer attention to how edible surplus is stored and redistributed.\n\n\n\nFood waste law news suggests policymakers are looking to the Environmental Protection Agency (EPA) Food Recovery Hierarchy as a framework, prioritizing donation and other higher-value uses before food is composted or otherwise processed. California’s edible food recovery requirements under SB 1383 have helped push this trend forward, while New York’s Food Donation and Food Scraps Recycling Law and Connecticut’s Commercial Organics Recycling Law both encourage the diversion of edible food from the waste stream.\n\n\n\nFood Waste Tracking and Reporting Requirements\n\nAs food waste regulations mature, many states are placing greater emphasis on measurement. Policymakers are increasingly looking for data that demonstrates whether waste reduction programs are achieving their intended results, which has led to expanded reporting and recordkeeping requirements for operators. Several states are already moving in this direction.\n\n\n\nConnecticut now requires certain businesses to document compliance with its Commercial Organics Recycling Law, while Maryland and Washington have incorporated reporting elements into broader waste reduction strategies. New Jersey has also introduced food waste reporting requirements for certain institutions. These evolving food waste laws do not necessarily equal an overhaul of daily operations, but they do reinforce the importance of maintaining clear records around surplus food management.\n\n\n\nDate Label Reform and Expiration Date Rules\n\nSome of the most significant changes regarding waste among food businesses may involve surplus that remains perfectly edible. While consumers often view date labels as indicators of safety, many labels are actually intended to communicate quality or inventory guidance. That distinction has become the latest focus of both regulators and industry groups.\n\n\n\nCalifornia took a major step in September 2024 with the passage of AB 660, becoming the first state to prohibit consumer-facing \"sell-by\" dates and require standardized date-label language beginning July 1, 2026. Under the law, most foods with date labels must use “Best if Used By” to indicate peak quality and “Use By” to communicate safety. The change was designed to reduce confusion created by inconsistent phrases, such as “best before\" or \"freshest by.”\n\n\n\nThis is one area where food waste laws may continue evolving beyond the state level, too. While it may not always generate headline-making food waste law news, there is growing interest in clearer labeling standards nationwide. Following the passage of AB 660 in late 2024, both the U.S. Food and Drug Administration (FDA) and Department of Agriculture (USDA) sought public input on food date labeling practices and their relationship to food waste.\n\n\n\nMore recently, the USDA’s Food Safety and Inspection Service (FSIS) reiterated that a “sell-by” date is intended for inventory management and is not a safety date. For retailers and restaurants, these developments highlight a broader shift toward helping consumers make informed decisions about food that is still suitable for sale, donation, or consumption.\n\n\n\nState-Specific Food Waste Laws at a Glance\n\nIf all of this feels like a lot to keep track of, you’re not alone. Food waste regulations are becoming more complex, and requirements often differ depending on where a business operates and how they’re classified. The chart below offers a quick reference for several notable state laws, though operators should still review the latest guidance from state agencies before making any operational decisions.\n\nFood Waste Law News to Watch at the Federal Level\n\nCalifornia may be the first state to standardize consumer-facing date labels, but it is unlikely to be the last. Following the passage of AB 660, federal agencies began taking a closer look at how labeling practices influence consumer behavior and food disposal decisions. For operators, that signals growing federal interest in clearer labeling standards and suggests similar discussions could continue well beyond California.\n\n\n\nAs federal policymakers continue examining ways to reduce waste beyond labeling reforms, much of the current attention centers on the proposed Zero Food Waste Act, which was reintroduced in Congress earlier this year. The Act would establish grant funding and technical assistance programs designed to expand composting infrastructure, improve food recovery efforts, and strengthen data collection around food waste.\n\n\n\nWhile the legislation has not been enacted, it reflects broader recognition that reducing waste requires coordination across the entire food system rather than relying solely on state-level initiatives. Taken together, these developments suggest that food waste laws may continue evolving in the years ahead.\n\n\n\nOf course, not every proposal will become law, and implementation timelines can vary significantly, but the overall direction remains consistent. Recent food waste law news points toward greater emphasis on food recovery, clearer standards, and stronger measurement of waste reduction efforts. For food retail operators, staying informed now may make it easier to adapt as future requirements take shape.\n\n\n\nWhy Proactive Surplus Management Matters Regardless of Regulation\n\nOne challenge for food businesses is that regulations rarely stand still. Requirements can differ significantly from one state to another, and new proposals continue emerging at both the state and federal levels. While no operator can predict exactly how future food waste laws will evolve, waiting until a mandate arrives can make compliance more difficult and leave businesses scrambling to adjust established processes.\n\n\n\nSo, it’s no surprise that many organizations are taking a more proactive approach. Businesses that already have systems for tracking surplus food, identifying donation opportunities, and documenting recovery efforts may be better positioned as expectations change over time. Just as importantly, these practices can help create greater visibility into inventory that might otherwise be overlooked or discarded.\n\n\n\nToo Good To Go is one example of a tool businesses can use to create another pathway for edible food before it becomes waste, connecting nearby consumers with Surprise Bags at a reduced price. Rather than relying solely on donations or disposal, the platform can help retailers and restaurants recover value from food that might otherwise go unsold, all while requiring minimal day-to-day effort from staff.\n\n\n\nPreparing for the Future of Food Waste Laws and Regulations\n\nToday’s food waste laws reflect a comprehensive shift in how policymakers, communities, and businesses think about surplus food. While specific requirements vary by state, the overall trend represents greater attention on recovery, diversion, and responsible food management. For operators, staying informed can be just as important as staying compliant.\n\n\n\nRecent food waste law news suggests that expectations will continue evolving in the years ahead. Establishing practical systems for managing unsold inventory now can help businesses remain flexible, regardless of where regulations go next. Learn how Too Good To Go helps retailers and restaurants fight food waste while connecting surplus food with nearby consumers.\n\n\n\n\n\nLearn how Too Good To Go helps retailers fight food waste.\n\n\n\n\n\nFAQs About Food Waste Laws\n\nWhat are food waste laws?\n\nFood waste laws are regulations designed to reduce the amount of food sent to landfills. Depending on the state, they may focus on food donation, organics recycling, edible food recovery, reporting requirements, or date-label standards. Many of these policies are intended to keep usable food in circulation for as long as possible.\n\n\n\nWhy are more states passing food waste regulations?\n\nStates are responding to a combination of environmental, economic, and social factors. Large volumes of edible food continue to go unsold each year, while millions of Americans experience food insecurity. At the same time, food waste remains a major contributor to landfill methane emissions, prompting lawmakers to explore new waste reduction strategies.\n\n\n\nWhich food businesses are most affected by food waste laws?\n\nRequirements vary by state, but many regulations apply to larger food waste generators, including grocery stores, supermarkets, food distributors, institutional dining operations, and some restaurant groups. Businesses should review state-specific guidance to determine whether thresholds or reporting requirements apply to their operations.\n\n\n\nWhat do “Best if Used By” and “Use By” dates mean?\n\nIn general, “Best if Used By” refers to food quality, while “Use By” is intended to communicate food safety. Many consumers mistakenly treat all date labels as expiration dates, which can lead to safe to eat food being discarded unnecessarily. New labeling initiatives are attempting to reduce this confusion through clearer, more standardized language.\n\n\n\nWhat is edible food recovery?\n\nEdible food recovery refers to redirecting food that is safe to eat before it becomes waste. Depending on the situation, this may involve food donation programs, food banks, recovery organizations, or other approved channels that help keep food available for consumption instead of disposal. It can also refer to surplus food marketplaces, such as Too Good to Go.\n\n\n\nWhat is Too Good To Go?\n\nToo Good To Go is a surplus food marketplace that helps businesses connect unsold food with nearby consumers. Participating retailers, restaurants, bakeries, and other food businesses offer Surprise Bags containing an assortment of surplus items at a reduced price, helping keep edible food in circulation while reducing waste.\n\n\n\nHow does Too Good To Go work for retailers and restaurants?\n\nBusinesses create Surprise Bags using food that may not sell before its freshness window closes. Consumers purchase the bags through the Too Good To Go app and pick them up during a designated collection window set by the business. This allows operators to recover value from unsold inventory while reducing food waste with minimal additional effort.",{"_type":430,"alt":613,"asset":614,"crop":616,"fit":25,"hotspot":617},"Grocery manager inspecting inventory",{"_ref":615,"_type":13},"image-21679183144c64a01113190c6452dfb3b590a3d1-6000x4000-jpg",{"_type":555,"bottom":556,"left":556,"right":556,"top":556},{"_type":558,"height":618,"width":559,"x":560,"y":619},0.8833451704545454,0.5026744495738638,"2026-06-23T14:33:58.638Z","\u002Fblog\u002Ffood-inventory-management-grocery-store","Food Waste Legislation is Tightening: Here’s What Food Businesses Need to Know",{"_createdAt":624,"_id":625,"categories":8,"content":626,"excerpt":8,"file":8,"image":627,"language":38,"migrated":8,"pretitle":520,"publishedAt":640,"slug":641,"title":642,"updatedAt":8,"url":8},"2026-06-18T13:44:13Z","a4a2cadb-4233-479b-a435-ec3ef01347c0","It’s no secret that rising food costs are making consumers think twice lately. Food prices are currently almost 3% higher than they were a year ago. Grocery prices are projected to climb another 2.4%, while restaurant and other foodservice purchases are predicted to increase 3.6%, well above the historical average. Shoppers are feeling it from every angle, and price hikes continue shaping where and why they spend.\n\n\n\nStill, consumers haven’t completely pulled back. Spending habits are simply becoming more intentional.\n\n\n\nThough today’s shoppers are more price sensitive than ever, many continue to make room in their food budget for small “treat yourself” moments that feel worth the spend. From grocery aisles to restaurant counters and quick-service shops, understanding how price sensitivity shifts across food retail can help operators position value-driven offerings that attract price-conscious consumers without cheapening the brand.\n\n\n\nWhat Price Sensitivity Looks Like in Food Retail Today: Grocers & Restaurants\n\nPrice sensitivity refers to how much consumer purchasing behavior changes as costs rise or fall. After what economists describe as nearly a decade’s worth of inflation compressed into less than half the time, shoppers are paying much closer attention to what they can realistically afford. In 2026, food shopping prices continue putting pressure on household budgets.\n\n\n\nMore than 65% of consumers say higher food costs directly influence how they spend, and that shift has been building steadily since 2018. Modern shoppers are reevaluating everything from where they buy groceries to how often they order takeout or dine out. As a result, price sensitivity is showing up differently across grocery stores, restaurants, delis, cafés, and specialty shops, creating new challenges for operators balancing value perception with profitability.\n\n\n\nGrocery Shoppers Are Trading Down, but Selectively Spend on Novelty Items\n\nWhen it comes to grocers and supermarkets, shoppers are making far more calculated decisions at the shelf right now. Around 68% of consumers say they still struggle to afford groceries, and overall grocery spending has dropped 18% compared to fall 2024. Rising food shopping prices are also changing where consumers buy food, with many actively searching for stores that offer lower prices or more visible discounts.\n\n\n\nA YouGov survey found that roughly two-thirds of shoppers now prioritize grocers with lower prices, while 44% choose stores based specifically on promotions and deals. Some consumers are buying fewer items during each trip, while others are exploring lower-cost retailers altogether. As price sensitivity continues climbing, grocers are competing not only on cost, but also on how clearly they communicate value.\n\n\n\nHowever, lower prices alone are not enough to keep today’s shoppers engaged.\n\n\n\nConsumers have grown increasingly fatigued by constant discount messaging, especially as rising food shopping prices continue putting pressure on daily budgets. Many shoppers are now looking for smaller “affordable luxury” moments that break up routine spending habits instead, whether that comes from discovering a specialty snack at the deli counter or finding an unexpected bakery deal that still feels exciting.\n\n\n\nThis dynamic is creating new opportunities for discovery-driven value experiences.\n\n\n\nIn many cases, these experiences are outperforming simple markdown strategies because they introduce a sense of spontaneity alongside savings. Surprise Bags from Too Good To Go tap directly into that mindset. For a majority of shoppers, the pickup itself becomes part of the experience, often encouraging additional in-store purchases and reinforcing the idea that price sensitivity does not eliminate interest in novelty items.\n\n\n\nRestaurants and Quick-Service Operators Face a Different Kind of Price Sensitivity\n\nUnlike grocery spending, restaurant and quick-service purchases are often easier for consumers to scale back or skip altogether. Of course, diners still crave takeout meals and sit-down experiences, but many are weighing the perceived value before placing an order. So, rather than cutting discretionary food spending entirely, many are becoming more selective about when they indulge and what feels worth the splurge.\n\n\n\nConsumers Are Justifying Purchases More Carefully\n\nMany diners are shifting away from larger or more frequent restaurant outings in favor of smaller food moments that still feel enjoyable. Instead of automatically saying yes to full meals, the growing price sensitivity across casual takeout and full-service dining experiences is contributing to trends like:\n\n66% of consumers dining out less often\n\n27% actively relying on deals or promotions when ordering\n\n23% choosing lower-cost menu items\n\n\n\nStill, spending behavior is not shifting evenly across all customer groups. Higher-income consumers remain more likely to prioritize full restaurant meals and dine-in experiences, while others are gravitating toward smaller indulgences, like specialty coffee drinks, seasonal bakery items, or limited-time prepared snacks that feel more manageable within tighter budgets and more attainable on a day-to-day basis.\n\n\n\nConvenience and Promotions Influence Quick Decisions\n\nQuick-service restaurants and other grab-and-go food retailers are seeing a different side of price sensitivity emerge. In these environments, value cues often influence purchasing decisions in real time. More than 80% of consumers now utilize promotions like Buy One, Get One offers or limited-time specials, not necessarily because they cannot afford the purchase, but because the deal itself helps reinforce that the spend feels justified.\n\n\n\nLoyalty programs are playing a growing role in that reassurance factor as well. Around 65% of drive-thru users and more than 60% of takeout and delivery customers say memberships influence where they order, with food retail leading loyalty program participation. Familiarity, rewards, and personalized offers can help reduce hesitation at checkout, especially for consumers trying to balance convenience with tighter budgets.\n\n\n\nToday’s Consumers Want Smarter Value, Not Constant Discount Messaging\n\nConsumers are watching their budgets right now, but many are also growing tired of endless low-price messaging. The latest consumer “stress index” report found that shoppers still want opportunities to discover fun new items, despite rising foodservice and food shopping prices. In other words, today’s price sensitivity isn’t about spending less overall, it’s about spending more on purchases that still feel rewarding.\n\n\n\nThat shift helps explain why nearly half of consumers now prioritize a balance between low price and quality rather than simply chasing the cheapest possible option. Small indulgences and discovery-driven purchases feel worthwhile, especially when shoppers believe they’re getting strong value for the money. Retailers that focus too heavily on repetitive discount messaging risk blending into the background instead of creating memorable food experiences that encourage loyalty and repeat visits.\n\n\n\nAcross food retail, this evolution in consumer spending creates room to approach price sensitivity differently. Operators don’t need to compete on the absolute lowest price point to connect with cautious consumers. Instead, creating value moments through discovery and perceived quality can be just as powerful, particularly when shoppers feel like they uncovered something unexpected rather than simply saved a few dollars.\n\n\n\nHow Too Good To Go Aligns with Current Price-Conscious Shopping Habits\n\nToo Good To Go meets consumers where their habits are already shifting. Surprise Bags allow shoppers to purchase unsold food from local retailers at a reduced price, often up to 50-75% off. The experience feels less like traditional discount shopping and more like discovering a hidden treasure, which helps operators appeal to modern price sensitivity without relying entirely on aggressive markdown strategies.\n\n\n\nFor retailers, Surprise Bags help create value through experiences that are:\n\nDiscovery-driven, giving shoppers a “treasure hunt” moment instead of a standard discount\n\nFlexible for consumers navigating rising food shopping prices and tighter weekly budgets\n\nEasy to integrate without dramatically changing existing pricing structures or operations\n\nDesigned to feel rewarding and enjoyable rather than purely transactional\n\n\n\nThe model also creates perks behind the scenes. Rotating surplus inventory, scheduled pickup windows, and relatively low operational lift help businesses recover value from unsold food before it goes to waste. At the same time, Surprise Bags introduce nearby consumers to local retailers they may not have visited otherwise, creating opportunities for repeat traffic and future full-priced purchases beyond the initial pickup experience.\n\n\n\nPrice Sensitivity is Reshaping Loyalty, Not Eliminating It\n\nConsumers are still making room for food that feels worth discovering, even as rising prices reshape spending habits. For operators, adapting to modern price sensitivity is less about racing toward the lowest prices and more about creating flexible value moments that keep shoppers engaged. Too Good To Go helps retailers meet those evolving expectations by turning surplus food into discovery-driven experiences.\n\nLearn more about how Surprise Bags on Too Good To Go help businesses connect with value-conscious shoppers.\n\n\n\n\n\nLearn more about Surprise Bags on Too Good To Go.\n\n\n\n\n\nFAQ About Price Sensitivity in Food Retail\n\nWhat does price sensitivity mean in food retail?\n\nPrice sensitivity refers to how consumer purchasing behavior changes as food costs rise or fall. In food retail, shoppers often become more selective about where they spend and which purchases feel worthwhile when budgets tighten.\n\n\n\nHow are rising food shopping prices changing grocery habits?\n\nMany grocery shoppers are buying fewer items, comparing prices more closely, and looking for stores with stronger promotions or lower prices overall. At the same time, many consumers still want enjoyable food experiences, which is why discovery-driven products and specialty finds continue attracting attention.\n\n\n\nWhy are consumers dining out less often?\n\nRestaurant spending is easier for many households to scale back than essential grocery purchases. Some diners are reducing how often they eat out, while others are choosing lower-cost menu items or shifting toward smaller indulgences like coffee drinks or prepared snacks.\n\n\n\nHow do promotions influence quick-service restaurant purchases?\n\nDeals like limited-time offers and Buy One, Get One promotions help reinforce value at the moment consumers make purchasing decisions. Loyalty programs can also reduce hesitation by making customers feel more confident about where and how they spend.\n\n\n\nAre shoppers only looking for the lowest possible prices?\n\nNot necessarily. Many consumers are balancing affordability with quality and enjoyment. Research increasingly shows that shoppers still want small “treat yourself” moments and memorable food experiences, even while paying closer attention to budgets.\n\n\n\nWhat are Surprise Bags on Too Good To Go?\n\nSurprise Bags allow grocery stores, restaurants, cafés, bakeries, and specialty food retailers to package and sell surplus food at a reduced price instead of letting it go to waste. Bags are listed on the Too Good To Go app and often include prepared foods, baked goods, produce, snacks, or other unsold inventory available near the end of the day.\n\n\n\nHow do Surprise Bags help retailers respond to modern price sensitivity?\n\nSurprise Bags help retailers appeal to modern price sensitivity without relying entirely on aggressive markdowns. The model combines value with discovery, creating a more engaging experience for shoppers while helping businesses recover revenue from surplus inventory and attract nearby consumers.",{"_type":430,"alt":628,"asset":629,"crop":631,"fit":25,"hotspot":635},"Budget conscious grocery shopping",{"_ref":630,"_type":13},"image-454f5d605a3a581f5476a9666cd7ede9ec62b781-2456x2456-jpg",{"_type":555,"bottom":632,"left":633,"right":634,"top":556},0.06499689275568182,0.09900819144471339,0.09745152463068558,{"_type":558,"height":636,"width":637,"x":638,"y":639},0.9350031072443181,0.803540283924601,0.5007783334070138,0.46750155362215906,"2026-06-18T14:05:50.662Z","\u002Fblog\u002Fprice-sensitivity-food-retail","Price Sensitivity in Food Retail: What It Means for Grocers and Restaurants",{"_createdAt":644,"_id":645,"categories":8,"content":646,"excerpt":8,"file":8,"image":647,"language":38,"migrated":8,"pretitle":520,"publishedAt":651,"slug":652,"title":653,"updatedAt":8,"url":8},"2026-06-16T15:07:28Z","1b50bdc0-a84b-4dbd-8fbc-15db14081283","Every day, food moves through farms, production facilities, distribution networks, and retailers at an enormous scale. Even so, a staggering amount never gets eaten. In the United States alone, roughly $380 billion worth of food goes to waste each year, yet nearly 45% of it was still safe to enjoy at the time it was discarded. This waste rarely begins at a single point. Instead, it builds steadily across the food supply chain, long before products reach store shelves or restaurant kitchens.\n\n\n\nWhether products are rejected by buyers, overproduced for demand, or left unsold as freshness windows shrink, these pressures often become most visible at the last mile. Luckily, the final stage of the food and beverage supply chain is also where retailers have the greatest opportunity to keep more good food in circulation. Explore how food waste develops from production to purchase, along with practical steps for operators to recover value before surplus food becomes a total loss.\n\n\n\nWhat is Food Supply Chain Waste?\n\nFood supply chain waste refers to food that was produced, transported, prepared, or stocked for consumption but ultimately never eaten. It’s fairly common, too. Across the U.S., a significant share of that supply never reaches consumers at all. In 2024, 29% of the country’s 240 million tons of available food went unsold or uneaten. Some of that surplus food was donated or repurposed, but much of it eventually exited the system as waste.\n\n\n\nThe challenge stretches along every stage of the food supply chain, from farming and manufacturing to grocery and foodservice. Overall, more than 63 million tons of food — or 25% of the U.S. food supply — becomes waste annually. There’s no one true source of waste, either. It builds gradually through rejected shipments, shifting demand, inventory timing issues, and products that sell too slowly before freshness declines.\n\n\n\nFor operators throughout the food and beverage supply chain, the impact reaches far beyond discarded food alone. Every unsold item represents money that was already invested into getting products to market, yet too often, surplus inventory is still treated like a complete write-off once freshness windows begin to narrow. Fortunately, the final retail and foodservice stage creates one of the clearest opportunities for recovery.\n\n\n\nTracing Waste Across the Food and Beverage Supply Chain\n\nA delay during transportation can shorten shelf life by the time products arrive in stores. Forecasting variability may lead to excess prepared food that never sells in time. Even shifting foot traffic patterns can leave operators with inventory levels that no longer match real-time demand. Together, these challenges create multiple points where good food can become waste long before it ever reaches a consumer’s plate.\n\n\n\nFarming and Manufacturing\n\nThe first stop in the food supply chain begins at the farm, where food production is already shaped by timing, market demand, and the realities of harvesting at scale. Food waste can begin long before products ever reach distributors or store shelves, especially when crops are not profitable to pick or cannot move quickly enough into the next stage of production. In fact, farms create $13.4 billion worth of food waste annually due to:\n\n\n\nItems left behind after harvest ($11.37B)\n\nPackhouse losses ($1.515B)\n\nBuyer rejections ($273M)\n\nFields never harvested ($208.15M)\n\n\n\nAs ingredients move deeper into the food supply chain, processing and production create additional loss points. Manufacturing introduces another layer of complexity, especially as operator schedules and perishability intersect. Another $42.6 billion of annual food waste is created through byproducts and production line waste ($36.2B), buyer rejections ($5.02B), and finished products that never ship to retailers or distributors ($1.42B).\n\n\n\nSome manufacturing categories experience significantly higher losses than others, particularly high-volume staples and products with shorter freshness windows.\n\n\n\n* Source: ReFed Food Waste Monitor (2024)\n\n\n\nWhile perishability affects every category differently, even products with longer shelf lives contribute to meaningful waste when forecasting and buyer demand fall out of sync. High-volume staples like dairy, dry goods, and produce create especially large aggregate losses because small inefficiencies scale quickly across manufacturing operations. Retailers often inherit the downstream effects of these early-stage losses.\n\n\n\nWholesalers and Grocers\n\nWholesalers and grocers constantly juggle staff schedules with inventory that may already have reduced shelf life from earlier delays. Labor shortages and inconsistent delivery timing can make it harder for teams to rotate products quickly or respond to shifting demand in real time. Within the food and beverage supply chain, approximately $26.9 billion of annual food waste occurs due to several largely preventable causes:\n\n\n\nDate label concerns ($10.7B)\n\nOverproduction ($5B)\n\nHandling errors ($4.19B)\n\nSpoiled products ($3.85B)\n\nTrimmings and byproducts ($865M)\n\n\n\nNot to mention, retail environments create a different set of operational pressures than farms or manufacturers. Fresh departments are expected to stay visually stocked, and products that appear cosmetically imperfect are often overlooked despite still being safe to enjoy. Small inventory mismatches can quickly turn into shrink, especially for highly perishable categories that rely on careful timing and consistent turnover.\n\n* Source: ReFed Food Waste Monitor (2024)\n\n\n\nMany of these losses occur within relatively short decision windows, especially as products approach peak freshness. More flexible ways to move surplus food can help retailers reduce unnecessary waste without disrupting normal operations. In many cases, products nearing their best-by dates still hold value for shoppers, particularly when stores strive to connect surplus inventory with local demand before spoilage occurs.\n\n\n\nFoodservice and Restaurants\n\nThe final stage of the food supply chain often becomes the most unpredictable, especially once food reaches restaurants and other prepared-food environments. Customer traffic can shift quickly from one day to the next, making it difficult for operators to balance freshness, availability, and profitability at the same time. On the consumer-facing side, retailers contribute roughly $156 billion in annual food waste through channels like:\n\n\n\nFull service restaurants ($71.9B)\n\nLimited service restaurants ($31.4B)\n\nCaterers ($4.48B)\n\nBusiness and industry dining ($2.39B)\n\nRefreshment services ($1.83B)\n\nBars and taverns ($298M)\n\n\n\nRestaurants that prepare food to order may struggle more with plate waste or fluctuating traffic, while catering and business dining often rely on advance preparation that can leave large volumes of surplus food behind if attendance shifts unexpectedly. Across the food supply chain, demand variability affects nearly every operator model differently, creating several major sources of waste within foodservice environments:\n\n\n\nPlate waste ($118B)\n\nOverproduction ($19.2B)\n\nCatering overproduction ($14.4B)\n\nSpoiled products ($1.62B)\n\nDate label concerns ($1.58B)\n\nTrimmings and byproducts ($1.15B)\n\n\n\nMany of these losses happen within narrow timing windows rather than from a lack of effort or planning. Clearer visibility into inventory movement, more flexible approaches to surplus food, and a stronger understanding of freshness labeling can help operators keep good food in circulation longer. Food nearing a best-by date is often still safe and enjoyable, especially when retailers create faster pathways for surplus food to reach customers.\n\n\n\nWhy the Retail and Food Service Stage Often Matters Most\n\nThe final stage of the food supply chain creates a different level of visibility than earlier points in production or distribution. Retailers and foodservice operators can often see inventory movement in real time and react more quickly as products approach the end of their freshness windows. That proximity to consumers gives businesses more flexibility to adjust pricing, timing, and surplus strategies before food becomes unsellable.\n\n\n\nUnlike upstream stages that rely on long production schedules or large shipment volumes, the last mile allows operators to make faster decisions based on actual demand. A prepared meal that may not sell during lunch hours could still hold value later in the afternoon. Produce nearing peak ripeness may still appeal to shoppers looking for immediate use. Timing often matters more than perfection, especially when businesses have flexible ways to move surplus inventory quickly.\n\n\n\nAs a result, many businesses are realizing that reducing waste is not only about discounting products at the right time. Traditional markdowns still play an important role, but they don’t always recover enough value on their own, particularly as labor pressures and shrinking margins continue to affect operations. Instead, retailers are looking for recovery strategies that support revenue without creating additional operational strain.\n\n\n\nWhat’s the Best Last-Mile Recovery Tool for Food Waste?\n\nAs retailers and foodservice operators look for ways to recover revenue and reduce waste without adding unnecessary complexity, last-mile recovery tools are becoming a more practical part of the conversation. The final stage of the food supply chain creates a unique opportunity to keep surplus food moving while it still holds value for consumers, especially as freshness windows narrow. That’s where Too Good To Go comes in.\n\n\n\nToo Good To Go is a surplus food marketplace that helps businesses recover value from items that may not sell through traditional channels in time. At the center of the Too Good To Go marketplace are Surprise Bags. Grocers can offer imperfect produce, bakery items, or refrigerated products nearing expiry, while restaurants and prepared-food operators can sell meals that were made fresh but never purchased during store hours.\n\n\n\nSurprise Bags are sold directly through the Too Good To Go app at a reduced price, typically 50-75% the original retail price.\n\nCustomers purchase bags in advance, then pick them up during collection windows selected by the retailer.\n\nRetailers and restaurants fill bags with items that are still safe and enjoyable, but unlikely to sell in time.\n\nBusinesses maintain flexibility over pickup timing, pricing, and the types of surplus food included each day.\n\n\n\nLast-mile recovery strategies like Surprise Bags can help retailers improve how near-expiry items are displayed and discounted before they spoil. Businesses that optimize these efforts have the potential to reduce food waste by 21.24% while increasing profits by 6.01%. Once in practice, 88% of employees say using Too Good To Go takes less than four minutes per day, helping stores recover value from surplus food without creating additional workload for staff. It’s a win-win.\n\n\n\nReduce Waste in the Food Supply Chain with Too Good To Go\n\nWaste rarely starts at the shelf alone. Small disruptions across the food and beverage supply chain often compound by the time products reach retailers and restaurants. Yet, the last mile remains one of the clearest opportunities to recover value from surplus food before it becomes a total loss. Tools like Too Good To Go help businesses turn surplus inventory into another sales opportunity, making it easier to keep good food in circulation.\n\n\n\nEven better? Every Surprise Bag saved also avoids 2.7 kg of CO2e emissions. With Too Good To Go, retailers reduce waste and support a healthier planet at the same time. \n\n\n\n\n\nLearn more about how Surprise Bags help fight food waste today.\n\n\n\n\n\nFAQs About Food Supply Chain Waste\n\nWhat is food supply chain waste?\n\nFood supply chain waste refers to food that was produced, transported, prepared, or stocked for consumption but ultimately never eaten. Waste can occur at nearly any stage, from farming and manufacturing to grocery and foodservice.\n\n\n\nWhy does food waste begin at farms?\n\nFood waste often begins at farms because harvesting decisions are closely tied to timing, labor availability, buyer demand, and profitability. Crops may remain in fields if they are not profitable to pick or cannot move quickly enough into the next stage of production.\n\n\n\nWhy are wholesalers and grocers so vulnerable to food waste?\n\nWholesalers and grocers manage products with constantly shrinking freshness windows. Delayed shipments, labor shortages, fluctuating demand, and inventory rotation challenges can all increase the likelihood of spoilage or unsold products, especially in highly perishable departments like produce and prepared foods.\n\n\n\nWhy do restaurants generate so much food waste?\n\nRestaurants and foodservice operators face unpredictable customer traffic and changing demand patterns that make inventory planning difficult. Food prepared in advance for catering, business dining, or rush periods may not always sell in time, while plate waste and overproduction also contribute heavily to losses.\n\n\n\nWhy do best-by dates contribute to food waste?\n\nMany products nearing their best-by dates are still safe and enjoyable to consume. Confusion around freshness labeling can lead businesses and shoppers to discard food prematurely, even when it still holds value and quality.\n\n\n\nWhy does the last mile matter most in the food supply chain?\n\nThe last mile gives retailers and foodservice operators greater visibility into inventory movement and real-time consumer demand. That flexibility allows businesses to react more quickly as products approach the end of their freshness windows, creating stronger opportunities to recover value before food becomes waste.\n\n\n\nWhat are Too Good To Go Surprise Bags?\n\nSurprise Bags are discounted bundles of surplus food sold directly to nearby customers through the Too Good To Go marketplace. Retailers and restaurants fill bags with food that is still safe and enjoyable but unlikely to sell through traditional channels before freshness windows narrow.\n\n\n\nHow does Too Good To Go help retailers and restaurants fight food waste?\n\nToo Good To Go helps businesses recover value from surplus food by connecting local customers with discounted Surprise Bags. The platform gives retailers and restaurants a flexible way to sell food before it goes to waste without requiring major operational changes.",{"_type":430,"alt":648,"asset":649,"fit":25},"produce inventory management",{"_ref":650,"_type":13},"image-434d936f8c1979759904e209fa7ac19c01f95321-6000x4000-jpg","2026-06-16T16:09:59.453Z","\u002Fblog\u002Ffood-supply-chain-waste","How the Food Supply Chain Creates Waste and What Retailers Can Do at the Last Mile",{"_createdAt":655,"_id":656,"categories":8,"content":657,"excerpt":8,"file":8,"image":658,"language":38,"migrated":8,"pretitle":520,"publishedAt":671,"slug":672,"title":673,"updatedAt":8,"url":8},"2026-06-11T13:26:27Z","e759bc99-ef7e-425f-962b-e55eea91d4f0","One customer grabs a coffee and pastry on the way to work. Another swings by a deli for a quick protein-packed lunch. Someone else opens a food app at 2 p.m., looking for a little treat between meetings. From cafés and convenience stores to grocers and restaurants, today’s purchasing habits reflect far more than hunger alone. Behind many food purchases is a larger shift in how people approach convenience and cuisine.\n\n\n\nCustomer purchasing habits are increasingly shaped by tighter budgets and the desire to enjoy something new without overspending. Understanding the psychology driving those decisions can help operators better position value-driven offers throughout the day, especially during moments when customers are most open to trying something different. Take a closer look at the trends and behaviors shaping food sales today.\n\n\n\nCustomers Are Prioritizing Local Food Experiences\n\nAs inflation and economic uncertainty continue to pressure household budgets, more consumers are choosing to shop closer to home. A recent survey found Americans now direct 37% of their food spending toward local, independent stores, the highest share of any retail category. Today’s purchasing habits increasingly reflect a desire to support nearby businesses while still finding quality in everyday food purchases.\n\n\n\nGrocery stores lead local food spending by a wide margin, with local restaurants following close behind. Nearly half of surveyed consumers said they intentionally shop within their community to keep more dollars flowing toward independent business owners. Unique product selection also continues to play a major role, particularly as shoppers seek out food experiences and specialty items they may not find at larger chains.\n\n\n\nFor food retailers, Surprise Bags on the Too Good To Go app create another channel for reaching local customers looking for nearby food discoveries. By offering a rotating assortment of discounted items, operators create more opportunities for customers to explore unfamiliar products from different local businesses. The element of surprise can also encourage customers to check back regularly for something new.\n\n\n\nRising Food Costs Are Reshaping Purchasing Habits\n\nBeyond the desire to stay local, rising food costs are also pushing consumers to become more strategic about how and where they spend. A March 2026 survey found increased prices have affected the purchasing habits of roughly half of shoppers, with many stretching purchases across multiple meals to make food last longer. Brick-and-mortar visits have become more targeted, with more frequent trips planned around promotions.\n\n\n\nRestaurants are seeing similar shifts in spending behavior as diners look for meals that feel more cost-effective. While 67% of diners are interested in bundled meals, another 70% show interest in meal kits. Several national chains have already responded with discounted take-home entrée offers that allow customers to enjoy an additional prepared meal later, extending the value of a single purchase into a second dining experience.\n\n\n\nAcross food retail, Surprise Bags create another way for operators to meet growing demand for affordability without relying on blanket discounts or rigid promotions. By selling discounted items on Too Good To Go, Surprise Bags capture attention from new local shoppers actively looking for budget-friendly food options. Operators can bundle whatever food is leftover at the end of a shift and turn surplus into a new revenue channel.\n\n\n\nSnack-Style Eating is Blurring Mealtime Boundaries\n\nAside from affordability, customer purchasing habits are also rewarding flexibility. More shoppers are reaching for foods that fit into faster routines and smaller meals throughout the day. Snack-style eating and ready-to-eat foods continue to gain momentum, particularly among Millennials and Gen Z consumers looking for options that feel premium enough to enjoy regularly without stretching their budgets too far.\n\n\n\nSurprise Bags can naturally fit into these more flexible eating routines across food retail:\n\nRestaurants can offer familiar menu favorites in a more budget-friendly format.\n\nDelis can bundle ready-to-eat proteins, prepared sides, and grab-and-go lunch items.\n\nGrocers can feature snack packs, ready-to-heat foods, and rotating refrigerated items.\n\nBakeries can create lower-cost opportunities for pastries, savory bites, and snack breaks.\n\nConvenience stores can package quick snack combinations for customers eating on the move.\n\n\n\nThe growing demand for snack-style eating also reflects a larger trend in traditional mealtime boundaries. Rather than planning every purchase around traditional breakfast, lunch, or dinner occasions, more consumers are making smaller, convenience-driven food decisions throughout the day. Fortunately, this evolution is creating additional opportunities for retailers to capture interest between standard mealtimes.\n\n\n\nMore Consumers Are Leaving Room for Little Treats\n\nSmaller, more flexible eating habits are creating more room for everyday indulgences. Instead of reserving treats for special occasions, many consumers now budget for smaller food rewards as part of their regular routines, whether that means a mid-afternoon pastry or a quick savory snack. Customer purchasing habits increasingly reflect a desire to balance “little treats” that feel rewarding without carrying the guilt of a major splurge.\n\n\n\nThat mindset helps explain why rotating food offerings and surprise-style purchases continue attracting attention. Surprise Bags on the Too Good To Go app naturally tap into the excitement surrounding affordable discovery by giving customers a rotating mix of discounted goods, prepared foods, and specialty items. The experience often feels less predictable than a standard purchase, which can make the discovery itself part of the appeal.\n\n\n\nThe rise of “little treat” culture also reflects broader shifts in purchasing habits tied to comfort and convenience. Recent surveys found 30% of employees now treat themselves daily, while another 76% enjoy workplace snacks at least once a week. From cookies and brownies to empanadas and wings, smaller-format foods continue gaining traction as shoppers increasingly look for affordable ways to break up the day with something enjoyable.\n\n\n\nFaster Food Purchases Have Become the Baseline\n\nMeal sizes and timing aren’t the only factors shaping customer purchasing habits. Speed has also become non-negotiable for shoppers, whether they’re grabbing a bite for breakfast or picking up dinner for the kids. Among grocers and specialty shops, almost half of visits now clock in under 15 minutes. More customers are also skipping the store entirely, with three-quarters using a retailer’s pickup or delivery services instead.\n\nThe need for speed carries over to full- and quick-service restaurants, where nearly 75% of all traffic now happens off-premises. Almost three out of every four orders are taken to go, indicating a preference to be in and out of food retailers quicker. Gen Z and Millennials are leading the charge, with two-thirds saying takeout is essential to their lifestyle and almost six in 10 using takeout or the drive-thru at least once a week.\n\nThe traditionally fast pace of food service is only accelerating. Modern customers increasingly reward retailers that make purchases feel seamless, especially through features like tech-enabled payments and streamlined pickups. Digital marketplaces like Too Good To Go cater to these purchasing habits, letting shoppers purchase a Surprise Bag directly through the app and pick it up at a set time and location within the store.\n\nWhich Purchasing Habits Are Creating New Sales Opportunities?\n\nMany of the strongest sales opportunities are tied directly to existing customer routines. Purchasing habits are increasingly shaped by moments where convenience, discovery, and affordability overlap, especially during quicker meal occasions and snack breaks throughout the day. Lunch has become one of the clearest examples, with nearly half of consumers saying they’re most likely to try something new during this meal.\n\n\n\nCustomer purchasing habits also point toward growing demand for smaller indulgences during afternoon energy slumps. With this in mind, some of the strongest opportunities for value-driven food offers may include:\n\n\n\nLunch hours, when customers are more open to discovery-driven purchases.\n\nMid-afternoon snack breaks, particularly among nearby workers and busy parents looking for a quick pick-me-up.\n\nShift changes or restocking windows, when prepared foods, baked goods, or display items may still be fresh but no longer ideal for standard sale.\n\n\n\nToo Good To Go gives retailers flexibility to align Surprise Bags with the routines that make the most sense for their business. Operators set their own pickup times directly through the app, making it easier to match offers with staffing schedules and customer traffic patterns. For some businesses, that may mean posting Surprise Bags around lunch or afternoon snack windows, while others find stronger engagement closer to closing time.\n\n\n\nCustomer Purchasing Habits Are the Key to Smarter Sales\n\nConsumers are making more intentional decisions throughout the day, whether they’re searching for affordable meals or little treats that fit into faster routines. Understanding those purchasing habits gives retailers a stronger advantage when positioning value-driven offers around existing customer behaviors. From afternoon snack breaks to closing time, Surprise Bags help nearby shoppers discover good food at a great discount.\n\n\n\n\n\nExplore how Surprise Bags on the Too Good To Go marketplace work today \n\n\n\n\n\nFAQs About Modern Customer Purchasing Habits\n\nWhat factors are shaping modern customer purchasing habits around food?\n\nToday’s customer purchasing habits are increasingly influenced by affordability, convenience, flexibility, and discovery. Many shoppers are making quicker, more intentional food decisions throughout the day, whether they’re searching for a grab-and-go lunch, a mid-afternoon snack, or a lower-cost meal option that still feels enjoyable.\n\n\n\nWhy are more consumers making smaller food purchases throughout the day?\n\nTraditional breakfast, lunch, and dinner routines are becoming less rigid. More shoppers now prefer snack-style eating, smaller meals, and ready-to-eat options that fit into faster schedules and tighter budgets. Prepared meals and affordable treats have become especially popular among Gen Z and Millennial consumers.\n\n\n\nWhen are customers most likely to try a new food purchase?\n\nLunch has become one of the strongest windows for discovery-driven purchases, with many consumers saying they’re most open to trying something different during this meal. Mid-afternoon snack breaks also create strong opportunities, especially among nearby workers and busy parents looking for a quick pick-me-up.\n\n\n\nWhy are shoppers prioritizing local food businesses?\n\nMany consumers want their food spending to feel more intentional. Recent trends show shoppers increasingly choosing local grocers, restaurants, and specialty shops because they want to keep more dollars flowing toward independent businesses while also discovering unique foods and products they may not find at larger chains.\n\n\n\nWhat are Surprise Bags on Too Good To Go?\n\nSurprise Bags are discounted bundles of unsold food listed by local food retailers on the Too Good To Go app. The contents vary based on what remains available that day, which can create a more discovery-driven experience for shoppers while helping businesses sell food that may not have sold otherwise.\n\n\n\nCan retailers choose their own pickup times for Surprise Bags?\n\nYes. Retailers set their own pickup windows directly through the Too Good To Go app. This flexibility allows businesses to align Surprise Bags with customer traffic patterns, staffing schedules, restocking periods, or end-of-shift inventory timing.\n\n\n\nHow can Too Good To Go help retailers generate additional revenue?\n\nToo Good To Go gives retailers another channel for selling unsold food instead of letting it go to waste. Operators can bundle leftover prepared foods, baked goods, snacks, or refrigerated items into Surprise Bags and reach nearby shoppers already looking for affordable food options through the Too Good To Go marketplace.",{"_type":430,"alt":659,"asset":660,"crop":662,"fit":25,"hotspot":666}," customer selecting food products",{"_ref":661,"_type":13},"image-65f56693b82bd57b6fcd1278e33ef7d5cdec3c05-2688x1152-jpg",{"_type":555,"bottom":663,"left":664,"right":665,"top":556},0.022201946543423848,0.14424218242045903,0.13859653394358273,{"_type":558,"height":667,"width":668,"x":669,"y":670},0.9777980534565761,0.7171612836359582,0.5028228242384382,0.48889902672828806,"2026-06-11T19:20:22.673Z","\u002Fblog\u002Fcustomer-purchasing-habits-for-smarter-sales","Understanding Your Customers' Purchasing Habits to Drive Smarter Sales",128]