A minimalist teal 3D shop model with an awning, two doors, a box, and a heart sign, lit by spotlights.

let your store stand out

become a local hero on too good to go

Local Heroes is a new recognition program that rewards top-performing partners using Too Good To Go. Whether you’re already using Too Good To Go, or just getting started, Local Heroes rewards great performance with more visibility, stronger customer trust, and exclusive perks.

How Local Hero status rewards your store

MORE VISIBILITY

Appear higher in search results and display a Local Hero badge that customers recognise and trust.

BETTER REPUTATION

Appear higher in search results and display a Local Hero badge that customers recognise and trust.

EXTRA PERKS

Unlock a brand-building opportunity with Local Heroes marketing materials you can display online and in-store, with more rewards being announced each cycle.

HOW IT WORKS

The programme follows a series of 3-month cycles where all stores are reviewed for Local Heroes status automatically. No need to apply — just keep saving food with Too Good To Go! Here’s what we look at each cycle:

MEALSSAVED

The number of Surprise Bags you've saved from going to waste since the start of this quarter.

STORERATING

The number of Surprise Bags you've saved from going to waste since the start of this quarter.

CANCELLATIONRATE

The number of Surprise Bags you've saved from going to waste since the start of this quarter.

REFUNDRATE

The percentage of reserved Surprise Bags refunded by Too Good To Go after customers reported an issue (such as the store being closed or the food being unsafe to eat).

Each of these performance metrics can be improved by following easy-to-action recommendations in MyStore – Too Good To Go’s partner dashboard.

Your store has hero potential

unlock more value from surplus food!

Become a Local Hero by meeting the targets, earning rewards like the Local Hero badge, and stand out in the Too Good To Go app to drive better business performance while saving surplus food.

See your local heroes status
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