Too Good To Go Platform Case Study

How SPAR Appleby Westward Is Reducing Food Waste to Drive Store Efficiency and Boost Margins

Across the grocery sector, store teams are under growing pressure to protect margins, free up staff time, and reduce food waste, all without adding operational complexity.

SPAR Appleby Westward, a long-standing Too Good To Go partner, is a strong example of how leveraging Too Good To Go Platform can help address these challenges.

From saving food to managing surplus earlier

Appleby Westward has been working with Too Good To Go since 2020, using the Consumer Marketplace to give surplus food a second life. Over the years, that partnership has helped save more than 47,000 meals from going to waste.

Building on those results, the business began looking for ways to manage surplus food earlier in the process, before it becomes eligible for sale on the Consumer Marketplace.

That’s where Too Good To Go Platform came in.

By deploying Expiry Date Management+ and AI-Powered Discounting, SPAR Appleby Westward was able to take a more proactive approach to surplus food that empowered their team to better track inventory, reduce manual work for teams, and improve sell-through.

The Business Impact

Since rolling out Too Good To Go Platform, Appleby Westward has seen measurable results across its stores:

• +7.8% more revenue from surplus food using AI-Powered Discounting
• Over 1 hour saved per store, per day with Expiry Date Management+
• +24% less food waste overall in managed categories

Crucially, these gains didn’t come at the expense of the store team's time management. That's because instead of manually checking every product on the shelf, store staff focus only on items flagged by the system. This significantly reduces time spent on routine date checks.

To complement this added store efficiency, AI-Powered Discounting further supports teams by recommending the right discount at the right time, removing guesswork and helping maximise sell-through.

As Charlie Duthie, Retail Operations Director at Appleby Westward, explains:

“It’s about running efficient stores, reducing food waste, and doing the right thing — without adding pressure on teams.”

Why this approach works

Appleby Westward’s experience highlights an important shift in how retailers can think about food waste.

When surplus is managed earlier, and with the right technology, reducing food waste doesn’t have to mean sacrificing margins or increasing workload. In fact, it can support both operational efficiency and commercial performance at the same time.

A model other retailers can learn from

For retailers exploring ways to reduce food waste, save time for store teams, and recover more value from surplus food, Appleby Westward offers a proven, scalable example.

It shows that tackling food waste isn’t just a sustainability goal, it can also be a smart business decision.

Is your business interested in seeing these results?

Get in touch.