Too Good To Go, the world’s largest online marketplace for surplus food, launches in Aotearoa

Auckland, New Zealand, 21 October 2025 — Too Good To Go, the world's largest consumer marketplace for surplus food, has today announced its launch in Aotearoa, starting in Tāmaki Makaurau. The Danish-born social impact company is on a mission to help Kiwis halve food waste by 2030, in line with the United Nations’ Sustainable Development Goal.

Too Good To Go’s ’Surprise Bags’ allows consumers to rescue good food from going to waste with ease, at great value for money, from a variety of local stores, cafes and restaurants. It’s a win-win-win business model: Kiwis get access to good food at a discounted rate; business partners make money from their surplus food; and together we help tackle climate change by reducing food waste.

60+ local businesses have already signed on for the launch, including local favourites like Daily Bread, Crave Cafe, Beau Deli, Rollers Bakery, Catroux and Beabeas, alongside household names like Bakers Delight, Muffin Break and Roll’d. Conversations are already underway to continuously add more partners, both in Auckland and beyond, as Too Good To Go expands throughout the country in 2026 to help Kiwis fight food waste.

Around 40% of all the food produced around the world is wasted - as much as 2.5 billion tonnes each year, 2021) - accounting for 10% of all greenhouse gas emissions worldwide (WWF 2024). This global problem affects Aotearoa locally, with $3 billion worth of food wasted annually in the home, which is an average of $1,364 lost on food waste per household, per year.

“We are obsessed with reducing food waste,” says Joost Rietveld, Country Director of Too Good To Go Aotearoa. “It’s what our entire business is focused on across 19 other countries, with Aotearoa now proudly our 20th.”

“With the country’s vibrant food culture and clear recognition of the value of food, Aotearoa was the obvious next step for Too Good To Go’s expansion across Asia Pacific. There is such a strong commitment to sustainability here, making it the perfect match for our mission to inspire and empower everyone to fight food waste together. We’re excited to invite Kiwis to join our global community and start saving their favourite foods from going to waste. We’ve hired a local team and set up an office in Auckland to drive our contribution to reducing food waste with local New Zealand businesses. Together, we can make a real impact and create a more sustainable future,” Rietveld continues.

How the Too Good To Go App works

1. Find surplus food near you: Users search Too Good To Go’s Marketplace app for stores nearby that have surplus food available.
2. Save a “Surprise Bag”: Users select a store, reserve a Surprise Bag, and pre-pay via the app.
3. Pick up your food: Users arrive within the pick-up window that the store sets, show their in-app receipt and receive their Surprise Bag to enjoy!

Mette Lykke, Global CEO of Too Good To Go, said, “We are very excited to launch Too Good To Go in New Zealand, expanding our presence in Asia Pacific. As our 20th country, this is a significant step forward towards our vision of a planet without food waste. We cannot afford to waste food; it is too valuable for society, the economy, and the planet. In fact, of all the climate challenges facing us, food waste is the dumbest, and one that we can fix without people having to give something up. We invite everyone in New Zealand to join our global community of 120 million users and 180,000 business partners and start making a difference, one meal at a time, bite by bite.”

Scott Randles, Area Manager, Bakers Delight, said, “We are delighted to partner with Too Good To Go as they launch in Aotearoa, furthering our commitment to reducing food waste. Our bakeries have already taken steps in this space, and this partnership gives us another meaningful way to ensure good food doesn’t go to waste — while bringing a little extra delight to our customers at the end of the day.”

Josh Helm, Owner/Director, Daily Bread, said, “Every day (and night), we bake the best possible bread & pastries for Tāmaki Makaurau. A loaf of Daily Bread sourdough takes three days from start to finish, and is best on the day it comes out of the oven.

Some days it rains, or it’s school holidays, or it’s no-carb day – there are a heap of reasons. And on those days, sure, we have a little leftover. While we do have charities come to collect our surplus bread and pastries, and we are stoked that it’s going to good homes, it’s still a cost we need to manage.

So, when Too Good To Go got in touch about joining them in their fight against wastage, they didn’t have to twist our arm too hard. Their model has really taken off overseas, and we’re excited to jump on board as a launch partner here in NZ.” Helm continues.

The Too Good To Go App already has more than 120 million registered users in 20 countries across Europe, North America and Asia Pacific, now including New Zealand, empowering everyone to save more than 500 million meals since 2016.

Auckland’s launch continues Too Good To Go’s third continental expansion, with cities across the country set to roll out shortly after in 2026. The free-to-use app will be available for download in the Apple App Store and Google Play for Android from today.

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About Too Good To Go

Too Good To Go is a global social impact company that connects users with partners to rescue unsold food and stop it from going to waste. With 120 million registered users and 180,000 active partners in 20 countries across Europe, North America and Asia Pacific, now including New Zealand, Too Good To Go operates the world's largest marketplace for surplus food.

Since its launch in 2016, Too Good To Go has helped to save over 500 million meals from going to waste, the equivalent to 1.3 million tonnes of CO2e avoided.

About Too Good To Go’s environmental impact calculations

The quantities of each measure are based on independent research conducted in 2023 by Mérieux Nutrisciences | Blonk and validated by researchers from Oxford University and WRAP. The research is concluded in a bespoke measurement framework based on Life Cycle Index data of the food from going to waste.

According to this independent framework, it is estimated that saving a Surprise Bag (1 kg) through the Too Good To Go marketplace app is equivalent to avoiding 2.7 kg of CO2e emissions, 810 litres of water use and 2.8 m2 of land use per year.

Since the company’s inception in 2016, Too Good To Go has helped to save more than 500 million meals from going to waste. The environmental impact of the food saved is the equivalent of avoiding over 1.3 million tonnes of CO2e from entering the world's atmosphere, 405 billion litres of water use and 1.4 billion m2 of land use per year.