Take those 5 key winter actions for a better tomorrow

Winter success strategies for your business

5 things small food businesses can do this winter for a better tomorrow

Winter presents unique challenges for the food service industry, particularly for people like you who own independent businesses. Rising heating costs, frequent staff shortages, and a noticeable dip in footfall can all impact profitability during colder months. However, with some planning and innovative approaches, it's possible to turn these challenges into opportunities. Ready to explore actionable solutions that will help you weather the winter season and set the stage for a great start into the new year?

1. Introduce a seasonal menu

A seasonal menu offers a cost-effective and sustainable approach especially when using local ingredients. Menu adjustments not only bring variety but also cater to consumer preferences. Note that changing the menu carries the risk of unpredictable demand. Leveraging Too Good To Go can help you reduce food waste while gaining insights into the demand for seasonal foods. Consider expanding your offerings with dedicated Surprise Bags featuring seasonal items to enhance your menu and customer engagement.

2. Improve your customer reach

Boosting visibility is key to increase footfall, especially during dark winter months. Too Good To Go serves as an effective strategic choice to not only bring new customers into your store but also to enhance the online presence and create cross-selling opportunities. Too Good To Go enhances your store's visibility and establishes a connection with sustainability. This, in turn, draws in more customers - also the ones who prioritise environmentally conscious choices.

3. Connect with other businesses in the neighbourhood

Establishing connections with other businesses in the area is a powerful strategy for creating a stronger foundation for your future. Reach out to other local businesses to share your challenges, experiences and find solutions together. If you are already partnering with Too Good To Go you can invite others through the referral program, and both parties will earn a bonus.

4. Enhance staff engagement through a shared mission

Regular check-ins are crucial, especially when your staff needs to cover for colleagues on sick leave. Building a strong team culture isn’t just good vibes - it amps up engagement, commitment, and overall performance. When setting business goals, toss in a pinch of team satisfaction and a dash of focus on sustainability. And here's a secret ingredient: cutting down on food waste in your day-to-day operations not only feels good but can boost morale and keep the team energised.

5. Implement sustainable business practices

In the quest for sustainability, implementing solutions like Too Good To Go can revolutionise your approach to food waste. Too Good To Go helps you find a new purpose for your surplus food, which might have otherwise been thrown away. It's a practical step that not only lessens your environmental impact but also enhances your brand's reputation as a socially responsible business. Since sustainability is a key consumer concern, integrating Too Good To Go positions your business as a forward-thinking and community-minded leader.

Turn challenges into opportunities

The winter season brings unique challenges but also unique opportunities. By innovating your seasonal menu, improving visibility, strengthening partnerships, enhancing staff engagement and implementing sustainable food waste solutions like Too Good To Go, your business can not only survive but thrive during these colder months. These actions are more than just survival tactics; they're steps towards a cost-efficient and more sustainable future.

If you're seeking more information or assistance in implementing these steps, we're here to help. Reach out to us, and let's work together to make this winter greener for your business.