Look-Smell-Taste Date Labelling InitiativeTRUST YOUR SENSES, REDUCE FOOD WASTE
Too Good To Go’s Look-Smell-Taste label helps remind people that a product past its ‘Best Before’ date could still be good to eat. You can trust your senses: simply look, smell and taste, before you waste.
How does it work?
10% OF EU'S HOUSEHOLD FOOD WASTE ISDUE TO CONSUMERS' MISUNDERSTANDING OF DATE LABELS.
What is the difference between Best Before date and Use By date?
The Use By date is for food safety. Food should not be eaten after the Use By date.
The Best Before date is about optimal food quality. In many cases, food can still safely be consumed after the Best Before date, if stored correctly.
We launched our Look-Smell-Taste initiative to encourage people to trust their senses when assessing Best Before products, avoiding unnecessary food waste at home.
Source: European Commission, 2018.
15 Countriesin which the initiative is live
550 ACTIVEPartner Brands
6 BILLIONProduct Packs with the Label annually
JOIN OVER 550 BRANDS NUDGING CONSUMERS TO LOOK SMELL TASTE
trust your sensesIt’s time for a sense check
With the Look-Smell-Taste initiative, we aim to reduce unnecessary waste in households. Our Look-Smell-Taste label is a gentle reminder to trust your senses: if a Best Before-labelled food has been stored correctly, and looks, smells, and tastes okay, then it’s perfectly safe to consume.
TRY IT NOW
Get in touchWANT TO SEE THE LOOK-SMELL-TASTE LABEL ON YOUR PRODUCTS?
