EDUCATION
BUSINESS LEADERS OF TOMORROW
Too Good To Go has partnered with Copenhagen Business School and INSEAD to produce business school case studies based on its growth from a Danish startup to a 21-country platform. The cases examine how the company balanced social impact with commercial scale, and are available through Harvard Business Publishing and The Case Centre.
Copenhagen Business School
Too Good To Go: Bridging the Gap Between Sustainability Objectives and Business Goals in the Global Food Industry

Together with Copenhagen Business School (CBS), we have developed a business case to inspire future leaders.
The business case highlights our innovative "win-win-win" model, showcasing how businesses can integrate impact, profitability, and purpose. Students will gain insights into how we've diversified our product offerings, tackled challenges on our journey, and developed a strategy for international expansion—all while staying true to our mission of fighting food waste.
Too Good To Go: Bridging the Gap Between Sustainability Objectives and Business Goals in the Global Food Industry is written by authors: Michael W Hansen (CBS); Peter D. Ørberg Jensen (CBS); Sophie Minkmar (CBS); Torben Pedersen (CBS); Bent Petersen (CBS).
Available via Harvard Business Publishing and The Case Centre.
INSEAD
Too Good To Go: A Surprise Bag that Creates a Win for Business and the Environment

This business case challenges the traditional view that sustainable practices hinder growth, presenting a fresh perspective on innovation.
The case provides a powerful framework for teaching businesses how to innovate to align economic incentives with social good, illustrating a sustainable path to growth in a rapidly evolving marketplace.
Too Good To Go: A Surprise Bag that Creates a Win for Business and the Environment is written by authors: W Chan Kim (INSEAD); Renée Mauborgne (INSEAD); Oh Young Koo (INSEAD).
Available via Harvard Business Publishing, The Case Centre, and INSEAD Publishing.