Too Good To Go Blog

COMMUNITY FAVOURITE: AMARANTH WHOLE FOODS MARKET

SAVING FOOD WITH AMARANTH FOODS

Here at Too Good To Go, we’re passionate about connecting you with delicious food, saving it from waste, and building a more sustainable future. That’s why we’re thrilled to shine a spotlight on one of our esteemed Community Favourites, Amaranth Whole Foods Market, a beacon of wholesome, organic, and locally-sourced goodness.

Amaranth Foods is more than just a grocery store; it’s a commitment to a better way of eating and living. From the vibrant hues of fresh, organic produce to the comforting aroma of locally baked bread, every item on their shelves tells a story of quality and care.

“At Amaranth, we’re committed to providing an outstanding experience one customer at a time by sourcing organic, ethically produced, and locally made products to nourish our communities and the planet,” says Tim Wong, a key member of the Amaranth family. “And we’re proud to partner with Too Good To Go as a Community Favourite in pursuit of the best possible experience for our customers.”

This dedication to quality and natural ingredients is at the heart of what makes Amaranth special. However, it also presents a unique challenge.

“Sometimes not everything sells, especially when we’re talking about organic food,” Tim explains, holding a crisp, vibrant apple. “While more nutrient-dense and flavourful, organic food often has a shorter expiration date as no chemical fertilizers, pesticides or artificial agents were involved in production.”

This is where our partnership comes in. Through the Too Good To Go app, Amaranth is able to offer their surplus, high-quality food to savvy and environmentally-conscious customers at a reduced price. It’s a simple and effective way to combat food waste and ensure that all the goodness they bring in-store is enjoyed.

The positive impact of this collaboration extends beyond just preventing food from being thrown away. It’s about strengthening the local food ecosystem.

“Through Too Good To Go, we address the challenge of food waste. Not only is it easy for us to use, it’s also convenient to support the naturally shorter lifespan of organic foods,” Tim notes. “Plus it certainly helps to know the food you got came from an Albertan farm, or was handcrafted by a local and sourced by us, a Canadian family-owned business.”

When you reserve a Surprise Bag from Amaranth on the Too Good To Go app, you’re not just getting a bag of delicious groceries. You’re becoming part of a larger movement. Inside, you might find a variety of treasures – from fresh celery and canned tomatoes to artisan bread and even dietary supplements. Each bag is a testament to Amaranth’s diverse and high-quality offerings.

The process is seamless. As the Amaranth team prepares a Too Good To Go order, it’s clear that this is more than just a transaction. It’s a shared mission.

“Too Good To Go isn’t just a tool for us, it’s an intentional part of our vision to create a better way to eat, live and thrive,” says Tim. “By using Too Good To Go with Amaranth, you make the conscious choice to support local, organic and whole foods - a choice to live your healthiest life, to create sustainable food systems and do good for the world around us.”

The next time you see an Amaranth Foods Surprise Bag on the Too Good To Go app, know that it’s an invitation. An invitation to enjoy incredible food, support a local business dedicated to its community, and play a vital role in the fight against food waste. As an Amaranth team member hands a Too Good To Go bag to a happy customer, it’s a tangible representation of a partnership that nourishes both people and the planet.

Check out our Community Favourites video to see the magic behind Amaranth Whole Foods Market.