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Too Good To Go Announces New Global Milestone: 200 Million Meals Saved

March 14, 2023

London, UK (March 2023) - Too Good To Go, the social impact company behind the world's largest marketplace for surplus food, is excited to announce an extraordinary milestone of saving 200 million meals from going to waste. This incredible accomplishment is a testament to the commitment to help reduce impact on the environment of Too Good To Go’s community of over 75 million registered users and 134,000 active business partners across 17 countries.

Launched in 2016, it took Too Good To Go six years to reach the first 100 million meals saved (Nov, 2021). The next 100 million meals were saved 5 times faster, in under 1.5 years, a clear indication of the company's exponential growth and global leadership in the industry. During the last 18 months, Too Good To Go increased its registered users by 50% and welcomed around 30% new business partners.

"Our team is absolutely thrilled to celebrate this incredible milestone of 200 million meals saved from going to waste”, said Mette Lykke, CEO of Too Good To Go. “This achievement is also a testament to the strategic partnerships we've created with some of the biggest names in the food industry, including Carrefour, Aldi, Starbucks, Morrisons, Costa, Casino Group, M&B, PAUL Group and so many others that have allowed Too Good To Go to extend its mission and value proposition to millions of users around the world.

Lykke added: “Too Good To Go has become a trusted partner for global brands that share our vision that businesses can and must play a role in solving some of the world's biggest challenges. By helping companies understand that being a force for good is also good for business, Too Good To Go is helping thousands of them having an even more positive impact on the planet".


The growth of Too Good To Go can be explained, in large part, because of its alliances with world-class brands such as Carrefour, Aldi, Starbucks, SPAR, Morrisons, Costa, Casino Group, M&B, PAUL Group and others, who have joined the community of users and small business owners fighting against food waste. These partnerships have allowed Too Good To Go to extend its mission and value proposition to millions of users around the world.


Liz Fox, Corporate Responsibility Director at Aldi UK, explained: “Food waste is a critically important issue that we are committed to tackling. Our partnership with Too Good To Go is helping us further our progress in this area, while also allowing shoppers to access our products at even lower prices, and we look forward to seeing even more amazing results as the relationship goes from strength to strength.”


Phil Cumming, Global Head of Sustainability at Costa Coffee said: “We are delighted to have contributed towards this fantastic milestone of over 200 million meals being saved and congratulate Too Good To Go for helping to inspire and empower businesses and consumers across the world to fight food waste together. At Costa Coffee we are committed to reducing food waste across our business and supporting the communities we operate within, both through smart in store ordering but also by partnering with Too Good To Go, both in the UK and Poland, to ensure our customers can purchase any leftover food that would have otherwise gone to waste.”


"SPAR's international partnership with Too Good To Go began in December 2020 and has grown steadily, being available today to SPAR customers in 14 European markets. This partnership highlights our multi-solution approach to supply chain waste reduction and our commitment to our shoppers to offer innovative digital solutions that help them to shop sustainably. We thank our retailers and customers for embracing the innovative platform from social impact company, Too Good Go To, which makes a difference in the impact of food production on the environment”, highlighted Tobias Wasmuht, CEO of SPAR International.


Rebecca Cranshaw, Corporate Responsibility Manager at Morrisons, added: “We're pleased to be a partner of Too Good To Go and work together in our ongoing drive to save meals from going to waste. Since we first partnered with them in 2019, customers have benefited from our Surprise Bags and because of this we have been able to redistribute an incredible 1,000 tonnes of food. This has saved over 2,500 tonnes of C02e emissions from going to waste - it has been a real win-win!"


"Very early on, Too Good To Go convinced our brand PAUL of its ability to have a real impact on food waste. This is why, since 2017, more than 220 of our shops (integrated and franchised) use the application on a daily basis. In 2022, in 5 years, we passed the one million meals saved milestone. Today, more than 1.4 million PAUL Surprise Bags have already been saved from the bin. But our joint commitment is not limited to the Surprise Bags: the strength of this partnership is defined by the desire and commitment of the Too Good To Go teams and the PAUL teams (at headquarters and in our shops) to go even further in reducing waste through the reflection, definition and implementation of new innovative and high-impact joint projects."


With 40% of all food ending up being wasted, food waste has a massive impact on the environment. By empowering individuals and businesses to fight food waste together, Too Good To Go’s community is taking the fastest route to having a positive impact on slowing global warming, as food waste accounts for 10% of all GHG emissions worldwide; in a world where 828 million people go hungry every day and food waste is valued at over $1.3 trillion a year globally. That is why fighting food waste is a crucial battle with a positive impact on multiple levels, including the environment, economy, and society.


For UK press enquiries, please contact press@toogoodtogo.co.uk

Notes to Editors


Too Good To Go is a Certified B Corp Social Impact company, with a mission to inspire and empower everyone to fight food waste together. The Too Good To Go app is the world’s #1 marketplace for surplus food.

Through its marketplace, Too Good To Go connects more than 75 million users with 134,000 active partner businesses to rescue and save unsold food at local grocery stores, coffeehouses, bakeries, restaurants, and more.

Launched in 2016, Too Good To Go has now saved over 200 million meals from going to waste, the equivalent of 500,000 tonnes of CO2e. It currently operates in Europe (the United Kingdom, Ireland, France, Germany, Denmark, Spain, Italy, Portugal, Switzerland, Sweden, Belgium, Poland, The Netherlands, Austria and Norway); and America (Canada and the USA).

Visit toogoodtogo.com or the Too Good To Go B Corp profile for more information; and follow Too Good To Go on Instagram, Facebook, Twitter and LinkedIn.