ALDI LAUNCHES TOO GOOD TO GO PARTNERSHIP ACROSS ALL ITS UK STORES
February 1, 2023
1st February 2023: Aldi is rolling out its partnership with the world’s largest surplus food platform, Too Good To Go, across all of its 990 UK stores.
Following a successful trial last year, the UK’s fastest-growing supermarket is now offering surplus food bags available nationwide, in a bid to tackle food waste while also offering even lower prices to customers.
The ‘Magic Bags’ will contain a range of grocery products that are approaching their sell-by or use-by dates at less than a third of the price, costing just £3.30 each to purchase for at least £10 worth of food.
To get a Magic Bag, shoppers can simply download the free Too Good To Go app and search for their nearby Aldi store, before reserving a bag to collect from the store at an allotted time.
The nationwide roll out is expected to save a further 4,000 tonnes of food from going to waste annually and will form a key part of Aldi’s ongoing commitment to cut food waste.
In addition, all of Aldi’s UK stores will continue to donate surplus food to local causes 365 days of the year. Since 2019, the supermarket has donated more than 30 million meals via its successful partnership with Neighbourly.
Liz Fox, Corporate Responsibility Director at Aldi UK, said:
“Rolling out our partnership with Too Good To Go is another way of allowing us to cut down on food waste, while also offering customers the opportunity to pick up our food at even lower prices. With the rising cost of living impacting so many, Too Good To Go offers a simple and accessible way for consumers to save money and reduce waste.”
Sophie Trueman, Managing Director of Too Good To Go UK and Ireland, added:
“We’re thrilled to be rolling out our partnership with Aldi nationally. Having already had fantastic feedback during a successful trial period, I know our Too Good To Go community is going to jump at the chance to save Magic Bags from their local Aldi and prevent even more good food from going to waste.”
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About Too Good To Go
Too Good To Go is the world’s largest food saving app. We have a simple mission: to make sure food is eaten, not wasted.
In 2016, a group of entrepreneurs witnessed restaurant staff throwing away fresh food. The food’s only problem? It hadn’t sold in time, and no one was around to take it off the restaurant’s hands. The group pioneered a seamless solution: an app that lists businesses’ unsold food so locals can find, buy and enjoy it.
Now, thousands of Magic Bags are rescued from businesses such as supermarkets, restaurants, bakeries and manufacturers every day. The success of the app powers Too Good To Go’s wider efforts to drive a food waste movement, working with schools, industries and governments to build a planet-friendly food system.
In 2022, TIME named Too Good To Go one of the 100 Most Influential Companies in the World.
Find out more at www.toogoodtogo.co.uk, or visit us on LinkedIn, Facebook, Instagram or Twitter.