Too Good To Go and BrewDog launch ‘Brew Good To Go’ projectToo Good To Go and BrewDog launch ‘Brew Good To Go’ project

Leading surplus food app, Too Good To Go, and craft beer powerhouse, BrewDog, have today launched a new collaborative project in the fight against food waste.

The B Corp brands, who first partnered to save beer from going to waste through the Too Good To Go app last year, are now introducing their ‘Brew Good To Go’ project where Too Good To Go connects BrewDog with other app partners whose surplus food can be brewed into new and innovative craft beer by Brewdog in BrewDog’s microbreweries. The project is part of Too Good To Go’s fifth anniversary celebrations in the UK.

The first beer - Lemon DrizzAle Cake - will be available to try across 14 of BrewDog’s UK bars from 20th August. Made using surplus vegan birthday cake offcuts from another Too Good To Go partner, Cakes Today, the beer is a session cake pale ale with notes of vanilla and lemon.

Jamie Crummie, co-founder of Too Good To Go, said: “I’m so proud to launch this project to mark our fifth birthday. By connecting BrewDog with our other app partners to brew delicious beer, we’re proving just how impactful collaboration is in the fight against food waste. And this is just the beginning - watch this space for even more to come!”

Sven Kerstens, Head Brewer for BrewDog Outposts stated: ‘Too Good To Go’s no-waste mission is something that really resonates with BrewDog. Collaborating on a beer with waste vegan cake means we get to combat this issue while doing what we do best: making great, sustainable beer. This is the start of a series so keep your eyes peeled for the next brew.’

BrewDogs’ Lemon DrizzAle Cake will be available on tap at the following locations from 20 August until stocks last:

• Tower Hill
• Camden
• Paddington
• Clapham
• Manchester Outpost
• Oxford
• Cambridge
• York
• Reading
• Leeds
• Newcastle
• Seven Dials
• Shepherds Bush
• Bristol

The Too Good To Go app lets consumers buy surplus food and drink from retailers, restaurants, cafes, pubs and producers to stop it from going to waste. Consumers simply download the free Too Good To Go app and search for nearby businesses with unsold produce. They then purchase a ‘Magic Bag’, collect it at an allotted time and enjoy it.

50 of BrewDog’s UK bars are currently live on the Too Good To Go app, where users can rescue an ever-changing line-up of delicious beer and cider. BrewDog is all about good beer with quality ingredients, so each week bars freshly can surplus beer for users to collect the following day. When available, app users are also able to rescue Magic Bags of cans and bottles from BrewDog and their top picks of other breweries

For more information on Too Good To Go visit www.toogoodtogo.co.uk.

ENDS

ABOUT TOO GOOD TO GO

Too Good To Go has a simple mission: to make sure all food gets eaten, not wasted.

In 2016, a group of entrepreneurs witnessed restaurant staff throwing away fresh food. The food’s only problem? It hadn’t sold in time, and no one was around to take it off the restaurant’s hands. The group pioneered a seamless solution: an app that lists businesses’ unsold food so local diners can find, buy and enjoy it.

Now, thousands of Magic Bags are rescued from businesses such as supermarkets, restaurants, and bakeries every day. The success of the app powers Too Good To Go’s wider efforts to drive a food waste movement, working with schools, industries and governments to build a planet-friendly food system.

Too Good To Go by numbers:

15 countries

73 million meals saved globally

38 million app installs globally

91,000 partner stores globally

2020 became a registered B-Corp

Find out more at www.toogoodtogo.co.uk, or visit us on LinkedIn, Facebook, Instagram or Twitter.

PR Contacts:

Belinda Hallworth - PR Manager

bhallworth@toogoodtogo.co.uk

07519993364

Madeleine Allan - PR Specialist

mallan@toogoodtogo.co.uk

07958126361

About BrewDog

Since 2007 BrewDog has been on a mission to make other people as passionate about great craft beer as we are. From the Headliner series, which includes bold, uncompromising pack leaders like the flagship Punk IPA, to the Amplified range (beer, but turned up to 11), BrewDog brews beer that blows people’s minds and has kick-started a revolution.

Co-Founder James Watt and Martin Dickie shook up the business world in 2010 with the launch of pioneering crowdfunding initiative Equity for Punks, an initiative that has seen the company raise £73m over six rounds. It most recently launched Equity for Punks Tomorrow, as it looks to raise investment for green infrastructure to support its global operations.

The funds and the community of Equity Punk shareholders (135,000) has enabled the Scottish craft brewery to scale up without selling out.

 With over 103 bars across the globe, export into 60 countries, and a brewery in Ohio that launched in 2017, BrewDog continues to take the craft beer revolution stratospheric, whilst continuing to push the boundaries, invest in people, put the beer first, and champion other small breweries in its venues.


Website: https://www.brewdog.com/uk/

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