The Flour Pot Bakery teams up with Too Good to Go to prevent food wasteThe Flour Pot Bakery teams up with Too Good to Go to prevent food waste

10 November 2020 - Artisan bakery and cafe, The Flour Pot Bakery, has teamed up with food app with a conscience, Too Good To Go, to prevent its artisan food from going to waste.

The Flour Pot Bakery has become a firm favourite in Brighton’s cafe culture, offering homemade bread, pastries, cakes and treats. The partnership with Too Good To Go means that any unsold produce from all six stores in Brighton can now be rescued by consumers through the app, ensuring all the hard work of The Flour Pot’s bakers does not go to waste.

Too Good To Go lets people buy surplus food from restaurants, retailers and producers to stop it from going to waste. They simply download the free Too Good To Go app and search for nearby businesses with unsold food. App users then purchase a ‘Magic Bag’, collect it at an allotted time and enjoy it.

Tim Wallsgrove, Chief Operating Officer of The Flour Pot Bakery said: “At the Flour Pot Bakery, we make everything fresh daily, and wastage management has always been a challenge, especially in a town like Brighton where the ebb and flow of locals and tourists can be somewhat unpredictable. We have always partnered with food waste charities, but Too Good To Go offers us a different, easy to use avenue that not only is great for the environment but also helps us recover some of the cost of the waste, which is essential for an independent family business like ours.”

Paschalis Loucaides, UK Country Manager at Too Good To Go said: “We’re delighted to have welcomed The Flour Pot Bakery into our growing community of over 4,000 partner stores. Our collaboration will mean that the bakery’s delicious food will be eaten rather than wasted, and I know our app users are going to love their rescued treats. I’m looking forward to seeing the impact we can make together.”

For more information on Too Good To Go visit www.toogoodtogo.co.uk.

ENDS

Images available here

ABOUT TOO GOOD TO GO

Too Good To Go has a simple mission: to make sure all food gets eaten, not wasted.

In 2016, a group of entrepreneurs witnessed restaurant staff throwing away fresh food. The food’s only problem? It hadn’t sold in time, and no one was around to take it off the restaurant’s hands. The group pioneered a seamless solution: an app that lists businesses’ unsold food so local diners can find, buy and enjoy it.

Now, thousands of Magic Bags are rescued from businesses such as supermarkets, restaurants, and bakeries every day. The success of the app powers Too Good To Go’s wider efforts to drive a food waste movement, working with schools, industries and governments to build a planet-friendly food system.

Too Good To Go by numbers:

15 countries

50 million meals saved globally

27 million app installs globally

59,000 partner stores globally

2020 became a registered B-Corp

Find out more at www.toogoodtogo.co.uk, or visit us on LinkedIn, Facebook, Instagram or Twitter.

PR Contact:

Belinda Hallworth - PR Manager

bhallworth@toogoodtogo.co.uk

07519993364