PRESS RELEASESToo Good To Go and Bread By Bike celebrate Sourdough September by fighting food waste

14 September 2020 - Food app with a conscience, Too Good To Go, and independent North London bakery, Bread By Bike, have teamed up to celebrate Sourdough September and reduce food waste.

From the 14-28 September, all Too Good To Go Magic Bags will contain free Sourdough starter discard in a bid to reduce even more food from going to waste. The food app and bakery hope to inspire users to make their own Sourdough creations at home, whilst ensuring the discard is not wasted.

To help customers to get baking, Bread By Bike has put together a recipe for semi-Sourdough Focaccia which can be found on the Too Good To Go website/Instagram here.

Jamie Crummie, co-founder of Too Good To Go, said: “Sourdough has become one of the nation's favourite breads, however, unfortunately the baking process can lead to food waste. That’s why this month we’ve teamed up with Bread By Bike to celebrate Sourdough September and encourage everyone to utilise Sourdough starter discard to continue to bake delicious treats at home.”

Andrew Strang, founder of Bread By Bike, said: “We’re thrilled to be celebrating Sourdough September with Too Good To Go this month. Nothing gives us more pleasure than seeing our sourdough loaves enjoyed by our customers and now, for two weeks Too Good To Go users will be able to also rescue surplus sourdough starter in their Magic Bags. We’re looking forward to seeing all the resulting creations.”

For more information on Too Good To Go visit www.toogoodtogo.co.uk.

ENDS

Images are available to download here

ABOUT TOO GOOD TO GO

Too Good To Go has a simple mission: to make sure all food gets eaten, not wasted.

In 2016, a group of entrepreneurs witnessed restaurant staff throwing away fresh food. The food’s only problem? It hadn’t sold in time, and no one was around to take it off the restaurant’s hands. The group pioneered a seamless solution: an app that lists businesses’ unsold food so local diners can find, buy and enjoy it.

Now, thousands of Magic Bags are rescued from businesses such as supermarkets, restaurants, and bakeries every day. The success of the app powers Too Good To Go’s wider efforts to drive a food waste movement, working with schools, industries and governments to build a planet-friendly food system.

Too Good To Go by numbers:

14 countries

45 million meals saved globally

25 million app installs globally

60,000 partner stores globally

2020 became a registered B-Corp

Find out more at www.toogoodtogo.co.uk, or visit us on LinkedIn, Facebook, Instagram or Twitter.

PR Contact:

Belinda Hallworth - PR Manager

bhallworth@toogoodtogo.co.uk

07519993364