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Sophie Trueman appointed as UK and Ireland Managing Director at Too Good To Go

April 25, 2022

DUBLIN, 25th April 2022 - Too Good To Go, the world’s largest food saving app, has today announced the appointment of Sophie Trueman as Managing Director for UK and Ireland.

Having first joined Too Good To Go in 2019, Sophie previously held roles as Head of Key Accounts and more recently Head of Business Development for the UK and Ireland. In her time at Too Good To Go, Sophie has been responsible for driving instrumental new brand partnerships with the likes of Greggs, Morrisons, Pret a Manger, Starbucks and Greene King.

With over 10 years of experience in the FMCG sector, including roles at L’Oréal and Amadeus, Sophie brings a deep passion for sustainability coupled with strong commercial acumen to the new role.

Commenting on her new position, Sophie said:

“I’m thrilled to take on this next challenge at Too Good to Go. We’re on an incredible journey as a company and I am determined to continue this trajectory as we help even more companies save food from going to waste.”

Too Good To Go’s previous UK Managing Director, Paschalis Loucaides, will be taking on the role of Vice President of Operations for Too Good To Go.

For more information on Too Good To Go visit


For press enquiries including interview requests, please contact Maddie Allan at / 07958126361


Too Good To Go has a simple mission: to make sure all food gets eaten, not wasted.

In 2016, a group of entrepreneurs witnessed restaurant staff throwing away fresh food. The food’s only problem? It hadn’t sold in time, and no one was around to take it off the restaurant’s hands. The group pioneered a seamless solution: an app that lists businesses’ unsold food so local diners can find, buy and enjoy it.

Now, thousands of Magic Bags are rescued from businesses such as supermarkets, restaurants, and bakeries every day. The success of the app powers Too Good To Go’s wider efforts to drive a food waste movement, working with schools, industries and governments to build a planet-friendly food system.

Too Good To Go by numbers:

17 countries

128 million meals saved globally

11 million meals saved in the UK

55 million app downloads globally

149,000 partner stores globally

2020 became a registered B-Corp

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