TOO GOOD TO GO BRINGS FOOD WASTE SOLUTION TO CHARM CITY
November 1, 2021
Baltimore, MD (Nov. 1, 2021) – Too Good To Go, the tech-for-good company powering the world’s #1 marketplace for surplus food, today announces its official launch in Baltimore, calling on everyone in Charm City to join the fight against food waste in an easy, fun and impactful way. Since the B Corp’s U.S. launch last September, the app has already amassed over 1.5 million users and over 6,000 partners in 13 major cities across the country, including, New York City, Boston, D.C., San Francisco, Chicago, Austin and now Baltimore.
The Too Good To Go app, available for iOS in the Apple store or Google Play for Android, connects consumers with surplus from restaurants, bakeries, cafes and grocery stores at the end of each business day, ensuring delicious, unsold food doesn’t go to waste. Customers can browse participating locations, reserve and pay for a Surprise Bag on the app. Then, they can head to the store during the pick-up window, which is based on each location’s closing time. The contents of each Surprise Bag vary daily and app users can expect to get a range of products at one-third of the retail value—from a bag of fresh fruit and vegetables, three pizza slices or a couple of extra sushi rolls, to a pint of gelato or an assortment of pastries. Moreover, stores can update the amount of surplus they have in real-time, based on how sales are going throughout the day.
The app gives consumers a fun, easy way to live sustainably, store owners can profit from fresh food that would otherwise be tossed and everyone is helping the planet (food waste contributes to 10% of global greenhouse gas emissions) - it's a win-win-win. In fact, picking up just one Surprise Bag is equivalent to the carbon footprint of charging one smartphone fully 422 times.
Wild Bay Kombucha, Harmony Bakery, Ice Queens, Pitango Gelato, A Friendly Bread, Rooster + Hen, Culinary Architecture and many more are among the first wave of Charm City establishments to join the food waste revolution. All participating locations can now be found as dots on the Baltimore map in the app, and are ready for users to start reserving Surprise Bags today.
“We are so excited to launch in an iconic U.S. city with such a dynamic culinary scene,” said Lucie Basch, Too Good To Go co-founder. “We already have an incredible group of partners on board, and we hope the people of Baltimore will join us in fighting food waste, one delicious bite at a time.”
The unfortunate reality is that there’s an abundance of food waste. In fact, every year, 1/3 of the world’s food goes to waste--and here in the U.S. a startling 40% of edible food is wasted. Given the magnitude of the issue, the need to raise more awareness around food waste’s implications on climate change and offer tangible ways consumers can take action is crucial. Too Good To Go helps fill the gaps in the food supply chain, while also playing an important role in the food rescue ecosystem.
Already available in 17 international markets including Paris, London, Copenhagen, Madrid Toronto, and Amsterdam, Too Good To Go has quickly become the go-to for conscious consumers and businesses around the world, resulting in more than 47 million app downloads and over 100 million meals saved to date. Additionally, the app has built strong momentum in its first 13 U.S. cities—Americans have already saved over 975,000 meals.
Following the launch in Baltimore, Too Good To Go will continue to expand its operations across the U.S., with further plans to be in many of the country’s largest cities by the end of 2022.
ABOUT TOO GOOD TO GO
Too Good To Go is the certified B-Corp and tech-for-good company powering the world’s #1 marketplace for surplus food. The app connects consumers to extra food that would otherwise be thrown away from local restaurants, cafes, bakeries and grocery stores, such as pastries, fresh produce, sushi and more. Too Good To Go provides a simple way for food businesses to redirect their surplus, and consumers to help fight climate change in a fun, delicious way. Founded in 2016, Too Good To Go has saved over 100 million meals across 17 countries, which is the equivalent to 550 million pounds of CO2e gas emissions. Beyond the app, Too Good To Go has launched initiatives to change date labeling on food, produced free educational resources for schools and inspired households to change food waste behaviors. Visit https://toogoodtogo.com/en-us for more information and follow Too Good To Go on Instagram, Facebook and Twitter.