About us, our imagery, and what we’re doing to fight food waste
METTE LYKKE, CEO
Mette heads up a team of more than 1232, inspiring people and businesses to take action against food waste.
Before joining Too Good To Go, Mette co-founded the fitness community app Endomondo. The app sold to UnderArmour in 2015, and now has more than 30 million active users globally.
Mette is driven by business with a larger purpose, and building teams of talented people to make things happen. She regularly speaks on topics including food waste, leadership, entrepreneurship, business for good, and navigating the world of start-ups and scale-ups.
Too Good To Go has an ambitious goal: to inspire and empower everyone to fight food waste.
The problem is simple: too much food is being thrown away. It happens at stores and in households, from fresh sandwiches sitting in rubbish bags behind cafes, to uneaten vegetables tipped into bins at home. It’s all delicious, made to be enjoyed - but it’s getting wasted instead.
At the same time, food waste is putting the planet under enormous strain. Entire forests are cleared to grow produce that will never be eaten, and scientists have discovered how food releases harmful greenhouse gases when it’s disposed of unsustainably.
It raises the question: why are we throwing so much food away?
That’s the question several entrepreneurs around Europe - from Paris to Copenhagen to Leeds - were asking when, in 2016, they joined forces to create Too Good To Go.
Too Good To Go is a social impact company driving a movement against food waste. Our app is the world’s largest B2C marketplace for surplus food. The app connects users with businesses that have surplus food, so that this food can be enjoyed instead of wasted. Users get delicious meals at a great price, businesses reach new customers and recover sunk costs, and the planet has less wasted food to deal with - it’s a win-win-win.
At Too Good To Go, we believe that sustainable options should be easy and fun. They should make the planet a happier place, and they should be accessible to everyone.
We also believe that, despite how big and complicated it is, food waste is a problem we can solve together. That’s why we’re working with changemakers across society - from politicians to school children - to drive a movement that puts an end to the world’s most senseless problem.
By saving meals through Too Good To Go, you’re powering the force for change. A planet with no food waste is a better place to be. And together, we can make it happen.