Too Good To Go Blog
How Bibble & Sip Reduced Bakery Food Waste with Too Good To Go

Posted on October 30, 2025

A customer receives a teal "Too Good To Go" bag from a vendor across a counter.

Bibble & Sip is known for its high-quality, handmade pastries, but like many bakeries, it faced a familiar issue: perfectly good food going to waste at the end of the day. Find out how they partnered with Too Good To Go to reduce their bakery food waste, recover value, and win new customers.

THE CHALLENGE

Bibble & Sip is a single-location bakery and café in New York City, known for its unique treats blending Chinese-American & Asian flavor profiles with French techniques. They faced a problem familiar to any food business: perfectly good food going to waste at the end of the day.

THE SOLUTION

Bibble & Sip chose to partner with Too Good To Go to solve their food waste problem because the mission matched their own: reducing food waste in a way that’s both purposeful and practical. Too Good To Go was a no-brainer because of it's seamless fit with their daily operations, a customer base that cares about saving food and supporting local businesses, and Surprise Bags that made food waste reduction fun!

THE IMPACT OF TOO GOOD TO GO

Reducing food waste with Bibble and Sip produced powerful business benefits beyond simple cost recovery:

Increased bottom line: Bibble and Sip has earned $66,576 in additional revenue from food that previously would have been thrown away.
Deepened customer loyalty: 73% of customers who bought a Surprise Bag indicated they would return to the business.
Strengthened sustainability commitment: To date, Bibble and Sip has saved 18,134 meals from going to waste with Too Good To Go

"Being on Too Good To Go has helped us reach many new customers who end up coming back for more. It has been such a fun and positive way to connect with our community while helping reduce food waste."

Gary Chan, Owner and Pastry Chef at Bibble and Sip

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