OUR SOLUTION FOR BAKERY

How Bibble & Sip Reduced Bakery Food Waste with Too Good To Go

Posted on October 30, 2025
Rows of colorful macarons displayed in a glass case.
Bibble & Sip is known for its high-quality, handmade pastries, but like many bakeries, it faced a familiar issue: perfectly good food going to waste at the end of the day. Find out how they partnered with Too Good To Go to reduce their bakery food waste, recover value, and win new customers.

THE CHALLENGE

Bibble & Sip is a single-location bakery and café in New York City, known for its unique treats blending Chinese-American & Asian flavor profiles with French techniques. They faced a problem familiar to any food business: perfectly good food going to waste at the end of the day.

THE SOLUTION

Bibble & Sip chose to partner with Too Good To Go to solve their food waste problem because the mission matched their own: reducing food waste in a way that’s both purposeful and practical. Too Good To Go was a no-brainer because of it's seamless fit with their daily operations, a customer base that cares about saving food and supporting local businesses, and Surprise Bags that made food waste reduction fun!

THE IMPACT OF TOO GOOD TO GO

Reducing food waste with Bibble and Sip produced powerful business benefits beyond simple cost recovery:
  • Increased bottom line: Bibble and Sip has earned $66,576 in additional revenue from food that previously would have been thrown away.
  • Deepened customer loyalty: 73% of customers who bought a Surprise Bag indicated they would return to the business.
  • Strengthened sustainability commitment: To date, Bibble and Sip has saved 18,134 meals from going to waste with Too Good To Go.
Gary Chan
"Being on Too Good To Go has helped us reach many new customers who end up coming back for more. It has been such a fun and positive way to connect with our community while helping reduce food waste."

Gary Chan, Owner and Pastry Chef at Bibble and Sip

Share this

start saving food today

Our app is the world's largest marketplace for surplus food. We help users rescue good food from going to waste, offering great value for money at local stores, cafes and restaurants.

Too good to go blog

Pemberton Farms store entrance, adorned with various colorful plants and flowers.

OUR SOLUTION FOR GROCERYHOW PEMBERTON FARMS CUT WASTE WITHOUT ADDING WORK

December 8, 2025

Pemberton Farms is a single-location grocery store in Cambridge, Massachusetts, with a scratch kitchen, garden center, and hundreds of rotating products. Wit...

OUR SOLUTION FOR BAGEL SHOPSCASE STUDY: KISMET BAGELS REDUCES WASTE & GROWS CUSTOMER BASE

December 8, 2025

Kismet Bagels is a multi-location shop in Philadelphia known for its kettle-boiled bagels and house-made spreads. When they increased production to improve t...

Three slices of pizza (pepperoni, cheese, and white) on paper plates, on an orange tray with a glass of beer.

OUR SOLUTION FOR PIZZA SHOPSHOW TONY BOLONEY'S REDUCED WASTE & RECOVERED REVENUE

December 5, 2025

Tony Boloney’s is a 3-location pizza and sub shop in New Jersey, known for its bold flavors and refusal to compromise on freshness or quality. That commitmen...

Rows of colorful macarons displayed in a glass case.

OUR SOLUTION FOR BAKERYHow Bibble & Sip Reduced Bakery Food Waste with Too Good To Go

October 30, 2025

Bibble & Sip is known for its high-quality, handmade pastries, but like many bakeries, it faced a familiar issue: perfectly good food going to waste at the e...

More blog posts

JOIN over 180,000 BUSINESSES FIGHTING FOOD WASTE WITH US

Sign up your business