Surprise Seconds with Ziploc® Brand

What is surprise seconds?

Together with Ziploc® Brand, we want to help make more of the food already in your kitchen – whether carried home from a restaurant or left over from a meal you cooked yourself.

We’re bringing together two complementary approaches to helping good food go further: Ziploc® Brand Bags provide food storage solutions that help keep food fresh, while the Too Good To Go apps helps consumers secure good food at a discount and partners with businesses to put surplus food to use. Surprise Seconds takes the next step, offering inspiration for turning saved food into something entirely new – making what comes next feel creative, craveable and worth looking forward to.

Why this matters

New research commissioned by Ziploc® Brand in the United States shows that Americans care about avoiding food waste but knowing what to do with leftovers can still be a barrier.

• More than nine in 10 Americans (91%) say avoiding food waste is important to them.
• More than one in three (36%) say they throw food away at least once a week.
• Nearly two-thirds (64%) have thrown away food that was still perfectly good because they did not know what to do with it.
• Only about one in four (26%) say they usually turn their leftovers into something new.

The research also highlights the value of simple, practical inspiration, with nearly one in four Americans (23%) saying recipe ideas, lunch inspiration and better storage would help them make more of their leftovers.

The findings point to a simple opportunity: giving people more inspiration for what to do with the food they have already saved.

making GOOD FOOD go further

Surprise Seconds was created to spark that missing idea. Rather than treating leftovers and restaurant extras as a lesser repeat of yesterday’s meal, we will provide practical, craveable examples of how they can serve as the foundation for something entirely different.

wheel of sandwiches, NYC

An interactive food-truck experience coming to New York City Sept. 30 that reimagines dishes from participating Too Good To Go restaurant partners as inventive new sandwiches. The experience is led by chef Yara Herrera, chef-partner at Hellbender, the critically acclaimed Mexican American restaurant in Ridgewood, Queens, known for its technique-driven, ingredient-forward cooking.

Save the date, and keep an eye out on our social channels for more information!