OUR SOLUTION FOR BOBA SHOPS

HOW XING FU TANG CREATED AN ADDITIONAL REVENUE STREAM WITHOUT MORE OVERHEAD

Xing Fu Tang (幸福堂) is a multi-location boba chain located in New York City known for making Taiwanese-style hand-crafted brown sugar boba. Their shop features an open kitchen concept where boba pearls are freshly hand-made hourly.

Find out how they partnered with Too Good To Go to turn short shelf-life ingredients into extra revenue—without sacrificing quality or complicating operations.

THEIR RESULTS

Business benefits beyond simple cost recovery:

• $18,258 in Revenue. Earned from Surprise Bags filled with boba tea drinks that couldn't be sold the next day.
• 8,400 Meals Saved. Surplus drinks redirected to new customers instead of going to waste.
• 76% Customer Return Rate. Most customers who discovered the store through Too Good To Go said they’d return again.

"By partnering with Too Good To Go, we're not only addressing our end-of-day inventory logistics, but we're able to move products responsibly, minimize waste, and create an additional revenue stream without adding more overhead delivery costs or operational complexity."

-Kristie Hung, Marketing Director at Xing Fu Tang

The Challenge: BALANCING FRESHNESS WITH SURPLUS AT SCALE

As a high-volume boba tea chain built on craftsmanship and fresh preparation, Xing Fu Tang ends each day with ingredients that are still perfectly delicious but can’t be carried over to the next day. While the team does their best to anticipate optimal daily inventory, they often have additional quantities of handcrafted brown sugar boba, fresh fruit, and brewed tea.

Their challenge is twofold: to reduce daily waste tied to short shelf-life ingredients that could otherwise generate revenue, and to scale their sustainability efforts in a way that aligns with the quality and integrity of their product.

The GOALS

Xing Fu Tang partnered with Too Good To Go to solve a recurring challenge and move closer to their operational and sustainability goals. Their objectives were clear:

• Solve for End-of-Day Surplus: Move unsold but still fresh products like hand-crafted boba, brewed tea, and fruit that couldn’t be carried over to the next day.
• Minimize Waste: Reduce daily food waste while maintaining product quality and brand standards.
• Unlock New Revenue: Create an additional revenue stream from surplus inventory without adding delivery costs or operational complexity.
• Scale Sustainability: Expand efforts in a way that aligns with the quality and integrity of their product.

The RESULTS: Transforming Surplus Into Customers and Cash Flow

Since partnering with Too Good To Go, Xing Fu Tang has transformed end-of-day surplus into a reliable revenue stream. Operating at two NYC locations, they've saved 8,400 meals from going to waste and generated $18,258 through Surprise Bags.

The customer impact has been equally impressive. Of 811 surveyed customers, 76% said they would return to the store, and 24% were entirely new to Xing Fu Tang. Additionally, 8% of customers made additional purchases during pickup, with an average spend of $10.39 beyond their Surprise Bag.

WHY TOO GOOD TO GO?

Too Good To Go aligned seamlessly with both Xing Fu Tang's values and their day-to-day operational needs. The onboarding process was simple and intuitive for the team, requiring very little lift to get up and running. The flexible, low-risk cost structure and the fact that customers pick up directly from their stores allowed them to participate without adding delivery overhead or operational complexity.

Too Good To Go also has strong credibility with younger, sustainability-minded consumers, many of whom are part of Xing Fu Tang's core customer base. With strong success stories from other operators and a clear alignment in values, Too Good To Go stood out as the right choice.

Implementation: From First Chat to First Bag

The implementation process was smooth and straightforward. From the initial conversation to launching the program in-store, it took roughly one week. During this time, the team aligned internally on structure, trained staff, and ensured their daily operational close-of-shift flow could incorporate Too Good To Go without disruption.

From Surprise Bag to Brand Love

Too Good To Go didn't just help Xing Fu Tang reduce waste; it changed how customers discover the brand. Beyond the operational and sustainability benefits, Too Good To Go has meaningfully expanded its visibility and strengthened its connection to the communities around its stores. The program reinforces their commitment to responsible operations, which is something customers frequently mention and appreciate. It has also generated organic buzz and introduced them to new customers beyond their physical locations.

THE BOTTOM LINE: Less Waste, More Revenue, and Brand Alignment

Too Good To Go gave Xing Fu Tang a simple, effective way to manage end-of-day surplus without compromising quality. What started as a solution for daily waste has become a dependable way to recover revenue and reach new customers. The program helps turn fresh ingredients into additional income while connecting with sustainability-minded consumers.

"Overall, Too Good To Go has helped us reduce waste, engage new customers, and highlight the values that define our brand."

-Kristie Hung, Marketing Director at Xing Fu Tang